Welcome to the Mineral Water Industry in India

By Tushar Agarwal

Introduction
Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body culture. but for average consumers it is estimated to be about two to four litres per day.

Need?
The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth.

The Industry
Water Shortage and Health Awareness Driving Bottled Water Consumption in India. The Indian market is estimated at about Rs 1,000 Crores and is growing at whopping rate of 40 per cent. By 2010, it will reach Rs 4,000 -5,000 Crores with 33 per cent market for natural mineral water. According to a national-level study, there are more than 200 bottled water brands in India and among them nearly 80 per cent are local brands

Leader: Bisleri
Parent Company : Parle Head quarter :Mumbai Year :1965 Market Share : 40 %

Challenger : Kinley
Parent Company : Coca-Cola Head quarter :Atlanta Year :1944 Market Share : 25 %

Challenger : Aquafina
Parent Company : Pepsi Head quarter :USA Year :1961 Market Share : 10%

Followers

Niche Market.