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MARKETNG STATEGY MARKETNG STATEGY

Appointment of RMPB (relationship manager personal Appointment of RMPB (relationship manager personal
banking) in urban and semi urban branches banking) in urban and semi urban branches
Opening up of personalised business banking Opening up of personalised business banking
branches in order to focus on elite customers . At branches in order to focus on elite customers . At
present, there are two in Lucknow present, there are two in Lucknow
Appointment of HLC (home loan councilor) and ALC Appointment of HLC (home loan councilor) and ALC
(auto loan councilor) (auto loan councilor)
Felicitation of regular customers having maximum Felicitation of regular customers having maximum
deposit in the SBI deposit in the SBI

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