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  • Mba 509

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    This document contains instructions and questions for an exam on product and brand management. It has two sections. Section A contains 15 short answer questions worth 2 marks each, covering topics such as defining products and brands, product mix, market potential, positioning, and segmentation. Section B contains 9 long answer questions worth 5 marks each, asking about topics such as product classification strategies, the product life cycle, new product development processes, pricing strategies, product launch, packaging versus packing, brand building stages, and the usefulness of product and brand management. The exam is worth a total of 75 marks and students are instructed to answer all of Section A and any 9 questions from Section B.

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    This document contains instructions and questions for an exam on product and brand management. It has two sections. Section A contains 15 short answer questions worth 2 marks each, covering topics such as defining products and brands, product mix, market potential, positioning, and segmentation. Section B contains 9 long answer questions worth 5 marks each, asking about topics such as product classification strategies, the product life cycle, new product development processes, pricing strategies, product launch, packaging versus packing, brand building stages, and the usefulness of product and brand management. The exam is worth a total of 75 marks and students are instructed to answer all of Section A and any 9 questions from Section B.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    34 просмотров2 страницы

    Mba 509

    Загружено:

    api-3782519
    This document contains instructions and questions for an exam on product and brand management. It has two sections. Section A contains 15 short answer questions worth 2 marks each, covering topics such as defining products and brands, product mix, market potential, positioning, and segmentation. Section B contains 9 long answer questions worth 5 marks each, asking about topics such as product classification strategies, the product life cycle, new product development processes, pricing strategies, product launch, packaging versus packing, brand building stages, and the usefulness of product and brand management. The exam is worth a total of 75 marks and students are instructed to answer all of Section A and any 9 questions from Section B.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    Roll No. ......................

    Total No. of Questions : 13] [Total No. of Pages : 02

    J-3737[S-1601] [2037]
    MBA (Semester - 3rd & 4th)
    PRODUCT & BRAND MANAGEMENT
    (MBA - 509)
    Time : 03 Hours Maximum Marks : 75
    Instruction to Candidates:
    1) Section - A is compulsory.
    2) Attempt any Nine questions from Section - B.

    Section - A
    Q1) (15 x 2 = 30)
    a) Define product.
    b) Product mix.
    c) FMCG products with example.
    d) Market potential.
    e) Fads.
    f) What is positioning?
    g) Morphological analysis.
    h) Testing.
    i) Conjoint analysis.
    j) Price elasticity.
    k) Define brand.
    l) Brand personality.
    m) Labeling.
    n) Packaging.
    o) Segmentation.

    P.T.O.
    Section - B
    (9 x 5 = 45)
    Q2) Write in detail about product classification.

    Q3) What is GE matrix? Write with the help of matrix.

    Q4) What strategies you will follow in each phase of PLC?

    Q5) On what basis you will differentiate a product?

    Q6) What are various forecasting techniques?

    Q7) Write in detail about the steps involved in new product development process.

    Q8) What is alpha and beta testing?

    Q9) What are various pricing strategies?

    Q10) How you will launch a new product like bathing soap?

    Q11) How packaging is better than packing?

    Q12) What are the stages in brand building process?

    Q13) How a subject like product and brand management can be useful for us as a
    manager?

    !!!!

    J-3737[S-1601] -2-

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