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How to Control the Behavior of the People Around You Without Them Knowing It.
Stimulus
Response
Unconditioned Stimulus
Unconditioned Response
Unconditioned Stimulus
Unconditioned Response
Neutral Stimulus
Unconditioned Stimulus
Unconditioned Response
Neutral Stimulus
Conditioned Stimulus
Conditioned Response
Pepper and Smoking Treatment for phobias and aversions Relief for Insomniacs MIT football Cancer and Chemotherapy Acne and the folks
Reward
Punishment
Reinforcement Punishment
Positive
Chocolate Bar Electric Shock
Negative
No TV privileges
Interval Fixed
Ratio
Variable
Project Pigeon (military) Project Pigeon (Coast Guard) Cure for Bedwetting Sports Superstitions Training Seeing Eye Dogs How to raise yer kids
Prevent a dog from escaping electric shocks, and it will stop trying to get away.
Applications for abused women and children
Generalization Learning on stimulus A changes behavior regarding stimulus B Discrimination Learning on stimulus A doesnt change behavior regarding stimulus B Extinction Loss of learned behavior after training stops Spontaneous Recovery Exhibiting learned behavior after extinction has occurred.
Hebbian Explanation: The more frequently two objects are paired, the greater the association.
Association
# of times paired
Rescorla-Wagner Model The amount of association increases relative to the surprise of the pairing
Association
# of times paired
35
30
25
20
15
10
1) Conditioning your friends to perform embarrassing stunts in public is fun, but possibly unethical
2) Conditioning may account for a lot of behavior, but it cant account for all of it.
3) A pencil sharpener works by sticking a pencil in the little hole, and turning the lever