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Group D

S M EBADUL HAQUE ID # 1030995090 Sabrina Sharmin Tamanna ID # 1020095090 DELARA FAROOQ ID # 1020299090 MRIDHA MD. ARIFUZZAMAN ID # 1030171090 Md.SADIQUR RAHMAN ID # 1020484090

INTRODUCTION

AIM
The aim of the presentation is to give you a brief idea about Marketing keeping ROLEX as a role model

SCOPE
All about Marketing Marketing Development of Rolex SWOT analysis of Rolex Conclusion Q/A

All About Marketing


Mind Space Target Market Reinforcement WOW Factor

Marketing Development Of Rolex

MARKET DEVELOPMENT OF ROLEX


TARGET MARKET SELECTION MARKETTING STRATEGY CONNECTING WITH CONSUMERS MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE

Marketing Intermediari es

Competitors Marketing Analysis

MARKET POSITIONING Product


Segmentation Marketing Planning Marketing Implementation Differentiation

Customer Value & Relationships

MARKETING STRATEGY and MARKETING MIX

Targeting

Place

Positioning

Promotion

Suppliers

Marketing Control

Price

Publics

MARKETTING STRATEGY
Business Strategy Focus Introduce New Product

Introducing new product


Pricing Strategy
HIGH Premium Strategy MEDIUM High Level Strategy Medium Value strategy False Economy Strategy Price LOW Super Value Strategy Good Value Strategy Economy Strategy HIGH MEDIUM LOW

Product Quality

Over Charging Strategy Rip Off Strategy

The company operates in the niche market with Premium Price Strategy

CONNECTING WITH CONSUMERS Market Communication Occupy Mind space

MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE Promotion Branding Celebrity

Naomi Campbell

Brad Pitt

Sylvester Stallone

Michelle Obama

Leonardo di Caprio

Kareena Kapoor

Watch Models

Rolex has three watch lines: Oyster Perpetual Professional

Marketing Management Philosophies


Production Concept Focus wide distribution, High Volume
Selling Concept

Focus make-and-sell philosophy It is not applicable on Rolex

Product Concept

Focus Quality, Performance, Features

To some extent ,we can say that Rolex pursues this philosophy

Marketing Concept
Focus Customer centered

Four pillars Target Market Customer needs Integrated market Profitability

SWOT Analysis

Strengths
Commitment to Excellence Quality Reputation Manage demand Swiss-Made Mechanical Movement Loyal customers Strong brand equity Advertising

Weaknesses

Style limitations High price limits market Technology is not accurate Low R&D Low market share Poor supply chain

Opportunities

Expansion of Luxury Brands Maintain Exclusivity of Brand Desirability Diminished Relative to other Luxury Brands Emerging markets and expansion abroad

Threats
Competition Cheaper technology Economic slowdown External changes (government, politics, taxes, etc) Exchange rate fluctuations Lower cost competitors or imports Price wars Product substitution

Conclusion
Rolex become symbol of the Reliability and Prestige.

Thank You

Q/A