Академический Документы
Профессиональный Документы
Культура Документы
Brochures and Fairs and trade shows Charitable Fairs and trade TV shopping
booklets donations shows
Posters and leaflets Exhibits Sponsorships Fax mail
Directories Demonstrations Publications E-mail
Reprints of ads Coupons at time of purchase Community Voice
relations
Billboards Rebates after u buy ask for u send Lobbying جمعيه
to claim u discount to collect info مصنعى اللبان
Videotapes
Advertising – 5Ms Model
Message,
Media,
Money, and
Measurement.
Advertising Objectives -
AIDA
Awareness/Attention
Interest, go to web site
P = publications
E = events
N = news
C = community
I = identity media (mugs and pen have u name )(give away )
L = lobbying activity
S = social responsibility