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  • Advertising and Brand Management: First Question Is Compulsory. Answer Any Two From Rest Three

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    onkarnath1978
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    The document contains exam questions for an Advertising and Brand Management course. Question 1 asks students to compare the advantages and disadvantages of advertising for getting trials from new customers and retaining present customers. Question 2 asks how the product life cycle is used in planning advertising and to illustrate. Question 3 asks what branding is and to explain. Question 4 asks about the different stages in making an advertisement and to explain with a diagram.

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    The document contains exam questions for an Advertising and Brand Management course. Question 1 asks students to compare the advantages and disadvantages of advertising for getting trials from new customers and retaining present customers. Question 2 asks how the product life cycle is used in planning advertising and to illustrate. Question 3 asks what branding is and to explain. Question 4 asks about the different stages in making an advertisement and to explain with a diagram.

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    Attribution Non-Commercial (BY-NC)
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    Отметить как неприемлемый контент
    13 просмотров1 страница

    Advertising and Brand Management: First Question Is Compulsory. Answer Any Two From Rest Three

    Загружено:

    onkarnath1978
    The document contains exam questions for an Advertising and Brand Management course. Question 1 asks students to compare the advantages and disadvantages of advertising for getting trials from new customers and retaining present customers. Question 2 asks how the product life cycle is used in planning advertising and to illustrate. Question 3 asks what branding is and to explain. Question 4 asks about the different stages in making an advertisement and to explain with a diagram.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOC, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    FACULTY OF MANAGEMENT & TECHNOLOGY Harish Chandra P.G.

    College, Bawan Beegha, Varanasi 221002 BBA Paper V (M) Second Unit Test Date:04/12/2010 Meeting I Advertising and Brand Management

    First Question is compulsory. Answer any two from rest three. Q 1.Compare the advantages and disadvantages of advertising with respect to alternative objectives of (a) Getting trial from new customers (b) Holding (retaining) present customers.

    Q.2. How do we use PLC in planning advertising? Illustrate. Q.3. What is a Branding? Explain Q.4.What are the different stages in making an advertisement? Explain with help of a diagram.

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