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MARKETING RESEARCH 1. 2. 3. 4. 5.

Aaker, David A Marketing research - 5th ed - New York: John Wiley, 1995 Aaker, David A Marketing research - 2nd ed - New York: John Wiley, 1983 Aaker, David A Marketing research / David A Aaker, V Kumar and George S Day - 6th ed - New York: Wiley, 1998. ISBN : 9971-51-262-9 Aggarwala, Dharma Vira Marketing research: an over-all view - Chandigarh: AIDP, 1979 Agrawal, Sangeeta Marketing research: how to strategically use and implement the latest research techniques for successful marketing - Delhi: Global Business Press, 1994 Bagozzi, Richard P Advanced Methods of marketing research Massachusetts: Basil Blackwell, 1994 Bagozzi, Richard P Principles of marketing research - Massachusetts: Blackwell, 1994 Baines Introduction to marketing research: Wiley, 2001. ISBN : 0-471497703 Barker, Raymond F Marketing research: text with cases - Reston: Reston Pub.,1983 Beri, G C Marketing research - 2nd ed - New Delhi: Tata McGraw-Hill, 1993 Beri, G C Marketing research: text and cases - New Delhi: Tata McGraw-Hill, 1989 Blankenship, A B Marketing research management - Bombay: Taraporevala, 1971 Blankenship, A B State of the art marketing research - Chicago: AMA, 1993 Blankenship, A B State of the art: marketing research / A B Blankenship, George Edward Breen and Alan Dutka - 2nd ed - Illinois: NTC Business Books, 1998. ISBN : 0-8442-3443-5 Boyd, Harper W Marketing research: texts and cases - 4th ed - Illinois: Richard D Irwin, 1977 Brown, F E Marketing research: a structure for decision making - Reading: Addison-Wesley, 1980 Burns, Alvin C Marketing research - Englewood Cliffs: Prentice Hall, 1995 Burns, Alvin C. Marketing research - 2nd: Prentice Hall, 1998 Chisnall, Peter M Marketing research: analysis and measurement - 2nd ed New Delhi: McGraw-Hill, 1981 Chunawalla, S A Marketing research: overview - Bombay: Himalaya Pub.,

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1987 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. Churchill, Gilbert A Basic marketing research - Chicago: Dryden Press, 1988 Churchill, Gilbert A Marketing research: methodological foundations - 7th ed Fort Worth: Dryden, 1999. ISBN : 0-03-023816-1 Churchill, Gilbert A Marketing research: methodological foundations - New York : The Dryden Press, 1983 Churchill, Gilbert A Marketing research: methodological foundations - 5th ed Fort Worth: The Dryden Press, 1991 Craig, C Samuel International marketing research / C Samuel Craig and Susan P Douglas - 2nd ed - Chichester: John Wiley, 1999. ISBN : 0-471-98322-5 Crimp, Margaret The Marketing research process - 3rd ed - New York: Prentice-Hall, 1990 Crouch, Sunny Marketing research for managers - London: Pan Books, 1984 De Bruicker, F Stewart Cases in marketing research - New Delhi: Prentice Hall, 1 Dholakia, Ruby Roy Note on measurement in marketing research Ahmedabad: IIMA, 1981 Dillon, William R Marketing research in a marketing environment - 3rd ed Burr Ridge: Irwin, 1994 Douglas, Susan P International marketing research - Englewood Cliffs: Prentice Hall, 1983 Fareena Sultan Zenith: marketing research for high definition television(HDTV) - Boston: HBS, 1990. ISBN : 9-591-025 Farris, Paul L Future frontiers in agricultural marketing research - Iowa: Iowa State U.P., 1983 Ferber, Robert Handbook of marketing research - New York: McGraw Hill, 1974 Goel, B S Marketing research - Meerut: Pragati Prakashan, 1986 Gorton, Keith Low-cost marketing research: a guide for small businesses Chichester: John wiley, 1983 Hague, Paul Marketing research in practice: a practitioner's guide to effective applications and key strategies - London: Kogan Page, 1992 Hair, Joseph F Marketing research: a practical approach for the new millennium / Joseph F Hair, Robert P Bush and David J Ortinau - Boston: McGraw-Hill, 2000. ISBN : 0-07-116476-6 Hardy, Hugh S The Politz papers: science and truth in marketing research -

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Chicago: A M A, 1990 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. Harris, E Edward Marketing research - 2nd ed - New York: McGraw Hill, 1978 Hartley, Robert F Essentials of marketing research - Tulsa: PennWell Books, 1983 Holbert, Neil Bruce Practical marketing research: an integrated global perspective - New York: Prentice Hall, 1993 Introduction to marketing research for decision making.: IIMA Issues in purchasing of marketing research services or information.: IIMA, 2000. ISBN : MAR 124 Jain, Abhinandan K Note on marketing research designs - Ahmedabad: IIMA, 1980 Jain, Abhinandan K Note on sampling in marketing research - Ahmedabad: IIMA,1980 Jain, Abhinandan K Note on scaling in marketing research - Ahmedabad: IIMA, 1981 Jain, Arun K Marketing research: applications and problems - Chichester: John Wiley, 1983 Kinnear, T. C. Marketing research: an applied approach / T.C. Kinnear and J.R. Taylor - 2nd ed - New Delhi: TMH, 1983 Kinnear, Thomas C Marketing research: an applied approach - 5th ed - New York : McGraw-Hill, 1996 Kress, George Marketing research - Virginia: Reston Pub., 1979 Kumar, V Essentials of marketing research / V Kumar, David A Aakerand George S Day - New York: John Wiley, 1999. ISBN : 0-471-17068-2

53. Lee, Donald D Industrial marketing research: techniques and practices - 2nd ed New York: Van Nostrand, 1984 54. Lehmann, Donlad R Marketing research / Donald R Lehmann, Sunil Gupta and Joel H Stechel - Reading: Addison-wesley, 1998. ISBN : 0-321-01416-2 55. Lilien, Gary L Marketing research: marketing engineering applications: AddisonWesley, 1999. ISBN : 0-321-04646-3 56. Majumdar, Ramanuj Marketing research: text, applications and case studies New Delhi: Wiley Eastern, 1991 57. Malhotra, Naresh K Marketing research: an applied orientation - Englewood Cliffs: Prentice Hall, 1993 58. Marketing research in India.: IIMA, 2000. ISBN : MAR 142

59. Marketing research that pays off: case histories of marketing research leading to success in the marketplace / edited by Larry Percy - New York: Haworth, 1997. ISBN : 0-7890-0197-7 60. Marketing research the right way - Boston: HBS, 1991 61. Mascarenhas, Oswald A J New product development: its marketing research and management - Calcutta: Oxford & IBH Pub, 1987 62. McDaniel, Carl Contemporary marketing research / Carl McDaniel & Roger Gates - 4th ed - New York: South-Western Pub., 1999. ISBN : 0-324-00603-9 63. McDaniel, Carl Contemporary marketing research - 2nd ed - Minneapolis: West Pub., 1993 64. McGown, K L Marketing research: text and cases - Cambridge: Winthrop Pub., 1979 65. Moutinho, Luiz Applied marketing research / Luiz Mountinho and Martin Evans Harlow: Addison-Wesley, 1992. ISBN : 0 201 56504 8 66. Myers, John G Marketing research and knowledge development: an assessment for marketing management / John G Myers, William F Massy and Stephen A Greser - New Jersey: Prentice-Hall, 1980 67. Parasuraman, A Marketing research - 2nd ed - Reading: Addison-Wesley Pub, 1991 68. Patil, S G Modern marketing research - 3rd ed - Bombay: Himalaya, 1983 69. Peterson, Robert A Marketing research - 2nd ed - Plano: Business Pub, 1988 70. Pope, Jeffrey L Practical marketing research - updated ed- New York: AMACOM, 1993 71. Proctor, Tony Essentials of marketing research - London: Pitman, 1997. ISBN : 0273-62531-4 72. Rawnsley, Alan Manual of industrial marketing research - Chichester: John Wiley, 1978 73. Schellinck, D A Marketing research: a computer-assisted approach - New York: The Dryden Press, 1987 74. Schwartz, David J Essentials of marketing research - Tulsa: PennWell Books, 1981 75. Sharma, D D Marketing research: principles, applications & cases - New Delhi: Sultan Chand, 1997 76. Sharma, R D Designing and managing marketing research - New Delhi: Deep & Deep Pub, 1991 77. Soares, Eric J Cost-effective marketing research: a guide for marketing managers

- New York: Quorum Books, 1988 78. Sudman, Seymour Marketing research: a problem solving approach / Seymour Sudman and Edward Blair - Boston: McGraw-Hill, 1998. ISBN : 0-07-115862-6 79. Tull, Donald S Marketing research: measurement & method; a text with cases - 5th ed - New York: Macmillan Pub, 1990 80. Tull, Donald S Marketing research: measurement and method - 3rd ed - New York: Macmillan, 1984 81. Van Minden, Jack J R Dictionary of marketing research - Chicago: St James Press, 1987 82. Vora, M N Note on problem definition in marketing research - Ahmedabad: IIMA, 1979 83. Weiers, Ronald M Marketing research - New Jersey: Prentice-Hall, 1984 84. Wentz, Walter B Marketing research: management, method and cases - 2nd ed New York: Harper & Row, 1979 85. Zikmund, William G Cases in marketing research / William G Zikmund, W J Lundstrom and Donald Sciglimpaglia - Chicago: Dryden Press, 1982 86. Zikmund, William G Exploring marketing research - 2nd ed - Chicago: Dryden Press, 1986

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