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1he pasL presenL and fuLure

of soclal medla
Alex Poward
CovernmenL 20 CorrespondenL
C'8ellly Medla
JhaL ls soclal
medla?
9osLal Servlce (330 8C)
1elegraph (1792)
9neumaLlc mall (1863)
1elephone (1890)
8adlo (1891)
mall (1966)
A89An1
(1969)
Commerclal onllne servlces (1969)
8ulleLln 8oard Servlces (88S) (1979)
Jard ChrlsLensen and Lhe llrsL 88S CredlL Jlklpedla
DseneL (1979)
W Concelved of by 1om
1ruscoLL and !lm llls
W DseneL leL users posL
arLlcles or posLs Lo
newsgroups
Cnllne chaL rooms (1980)
nLerneL 8elay ChaL (1988)
W 8C was
followed
by CC ln
Lhe mld
90s
W llrsL M
program
for 9Cs
Jorld Jlde Jeb (1991)
CredlL hLLp//wwwradfordedu/srabago/llnks/LexLhLml
8logs (1994)
llrsL blog? LlnksneL
Jlkls (1994)
W Jard Cunnlngham was lnsplred ln parL by Apple's
Pypercard
W Pe developed vannevar 8ush's ldeas of allowlng
users Lo commenL on and change one anoLher's LexL"
Amerlca Cnllne (1993)
Soclal neLworks (1997)
929/ Soclal fllesharlng (1999)
Llve[ournal
and 8logger
(1999)
Jlklpedla (2001)
8SS (2002)
lrlendsLer (2002)
MySpace (2003)
W lrlendsLer (2002)
W MySpace (2003)
Second Llfe (2003)
lacebook ulgg lllckr and Llnkedn (2004 )
ou1ube (2003)
1wlLLer (2006)
LlvesLreamlng (2006)
W uSLreamLv
W !usLlnLv
W LlvesLreamcom
llrsL ou1ube 9resldenLlal uebaLe (2007)
CredlL PowSLuffJorks
1umblr (2007)
W LlfesLreamlng + mlcroblogglng plaLform
My8arackCbamacom (2007)
W 2 mllllon+ members MosL conLrlbuLed Lo
nearly half a bllllon dollars ralsed onllne
ranlecLlon (2009)
CredlL D9
loursquare (2009)
9osLerous (2009)
uou Soclal Medla 9ollcy (2010)
Coogle 9lus (2011)
1he luLure?
Chlna
8ussla
AugmenLed reallLy
AugmenLed overload!
lmoqe cteJlt uoookotq
ulglLal Lools for open governmenL
n SenaLe on l1unes
Soc|a| aud|ts
Soc|a|
memor|es
lmoqe cteJlt
lottol 1o oot uteoms
Je'll need beLLer fllLer/browsers
lmoqe cteJlt lc wotlJ oo Aototo
9rlvacy
challenges
1he
sLream