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O CcLober 21 2011 632 M L1

8|gData Success Stor|es Sp|unk
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coofeteoce)

fllckr [uhansonln
nearly every compuLlng devlce conLalns a daLa
logger essenLlally Lhe black box" LhaL records
everyLhlng LhaL happens over Llme Whlle
companles have hlsLorlcally pored over Lhe log
daLa from Lhelr servers neLworks and
appllcaLlons Lo flnd Lhe rooL cause of performance
or securlLy problems Lhey're flndlng Lhey can
analyze nearly every faceL of Lhelr buslnesses
Lhrough Lhe LerabyLes of daLa spewed by Lhese
sysLems
Cne sLarLup LhaL's helplng Lhem make sense of lL all ls Splunk whlch has made a llvlng
collecLlng lndexlng and analyzlng masslve reams of complex daLa logs 1here's very llLLle
daLa LhaL's noL capLured somehow" sald Lrlk Swan lLs chlef Lechnology offlcer
Slnce lLs foundlng ln 2004 Splunk has bullL lLself lnLo an lC candldaLe generaLlng $66
mllllon ln revenue lasL year WlLh revenue growLh ln Lhe second quarLer aL 70 Lhe
company ls expecLlng Lo reach $100 mllllon Lhls year
Pere's a snapshoL of Lhe company
Sp|unk Inc San lranclsco
Iund|ng 1he company has ralsed $40 mllllon across Lhree rounds from lnvesLors LhaL
lnclude AugusL CaplLal lgnlLlon arLners !k8 CaplLal and Sevln 8osen lunds
What |t does Splunk has bullL a search englne for machlnegeneraLed daLa LhaL enables
cusLomers Lo drlll down lnLo speclflc evenL or seL up LemplaLe searches for regular
monlLorlng dashboards or analysls Splunk ls based on Map8educeLhe same sofLware
archlLecLure LhaL powers Coogle's search englne
ow |t's been used Slnce Splunk can lndex any plece of daLa comlng off a compuLer sysLem
Lhe uses vary from log managemenL and neLwork securlLy Lo recordlng phone call deLalls
and analyzlng cusLomer movemenLs around a webslLe ln Lhe second quarLer 100 Splunk
cusLomers expanded Lhelr use of Lhe producL Lo a new appllcaLlon or new deparLmenL a
record for Lhe company and a source of more revenue
1he deparLmenL sLore Macy's flrsL broughL ln Splunk Lo flnd Lhe cause of ouLages lL was
havlng on black lrlday ln prevlous shopplng seasons and now also employs Splunk Lo
undersLand how cusLomers use Lhe slLe and analyze Lhelr shopplng paLLerns
Llke Macy's Salesforcecom broughL ln Splunk for LroubleshooLlng Lhe performance of lLs
sysLems buL now uses Lhe sofLware Lo gaLher lnformaLlon abouL how lLs cusLomers lnLeracL
wlLh ChaLLer lLs collaboraLlon Lool and uses Lhose lnslghLs for lLs producL developmenL
Splunk even had an employee aL one of lLs cusLomers Lake Lhe sofLware home Lo bulld a
sysLem LhaL uses Splunk Lo monlLor weaLher daLa so hls greenhouse can be open and closed
as weaLher paLLerns dlcLaLe
1he compet|t|on 1oo many Lo counL buL none LhaL do exacLly whaL lL does uependlng on
how a poLenLlal cusLomer ls conslderlng uslng Splunk lL could be compeLlng agalnsL sysLems
managemenL vendors llke l8M CA or 8MC SofLware neLwork securlLy companles llke
lnLel's McAfee and PewleLLackard's ArcSlghL webslLe analyLlcs companles llke Adobe
SysLems or buslness lnLelllgence producLs from l8M Cracle or SA
Where |ts goes from here ubllc lLs CLC Codfrey Sulllvan Lold venLureWlre he expecLs
Lhe company Lo be ready for an lC ln 2012 Lhough lL may or may noL sLarL Lradlng ln LhaL
Llme Cver Lhe lasL year lL has creaLed and fllled chlef flnanclal offlcer and chlef lnformaLlon
offlcer posLs

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