MG 417 Advert|s|ng

M8A L|ect|ve
Ia|| 2011
Muhammad 1alha Salam AssL rofessor
lAS1 School of 8uslness
Lalhasalam[nuedupk
Part:
Advertising & Marketing
[Chap ]
> Bistory of Advertising
> Definitions
> Costs
> Advertising & the Marketing Mix
Campagn Djjerent Campagns (general dscusson)
Class Presentation | Session | 6 Aug Class Presentation | Session | 6 Aug
MG 417 Advert|s|ng
Bistory of Advertising
Introduction
W Advertlslng & Lconomy
W Advertlslng stlmulutes economy?
Class dscusson on book's statement
MG 417 Advert|s|ng
Bistory of Advertising
Larly forms| Lffects of Urban Crowth
W o slgns
W A wuy of communlcutlng
W Advertlslng grew wlt medlu
Class dscusson on evoluton n meda
vsual shows. Meda evoluton
vsual shows. Lvoluton oj new meda
MG 417 Advert|s|ng
Bistory of Advertising
Advertising and the modern world | Advertising in North & South
W ulturul uccetunce of udvertlslng
W Peole do NC1 belleve udvertlslng
tudy ln Ul (Refer to book for lnslgts)
se oj P (a specal topc n ths course)
luss dlscusslon [lntrosectlve vlews|
W 8lfurcutlon of udvertlslng ln Nort & out
Nort lndustrlul countrles
out develolng countrles
MG 417 Advert|s|ng
Definitions
W urketlng deflnltlon
1ne management rocess resonsble jor dentjyng, antcatng and
satsjyng customer requrements rojtably
Veetng Needs lrojtably
class dscusson on Varketng dejnton
W Advertlslng deflnltlon
dvertsng resents tne most ersuasve ossble sellng message to
tne rgnt rosects jor tne roduct or servce at tne lowest ossble
cost
ny ad jorm oj nonersonal resentaton and romoton oj deas,
goods and servces by an dentjed sonsor
class dscusson on dvertsng dejnton
MG 417 Advert|s|ng
Costs
W o beurs te cost of udvertlslng?
class dscusson
W Advertlslng flgures
Puklstun
totul for
urox. .8n U
U
totul for
urox (8n U)
an 2009 f|gures
Ga||ups Auroras
Med|a (bn) (bn)
1v 1191 47 117 48
ltlot 816 JJ 999 41
OotJoot 27 11 15 6
uM 168 7 106 4
koJlo 06 2 011 1
1ota| 2S0S 100 2436 100
MG 417 Advert|s|ng
Advertising & the Marketing Mix
1he Marketing Mix | Definition | Ps
W urketlng lx
W 1e Ps
class dscusson
MG 417 Advert|s|ng
Advertising & the Marketing Mix
A logical Mix | Advertising involvement
W A loglcul lx
An ulternute ersectlve (us offered by textbook)
A detulled llst (us glven ln textbook) lncludes e.g.
W Numlng & 8rundlng
W urketlng egmentutlon
W lstrlbutlon
W Advertlslng
W (u totul of elements suggested)
Advertlslng lnvolvement
class dscusson
MG 417 Advert|s|ng
Campaign Review ~ session
W umulgns from Puklstun's lstory
Prlnt Ads
1v Ads
W lusslcul udsjglobul lnslrutlons
Ale's 1lnk dlfferent
MG 417 Advert|s|ng
M8A L|ect|ve
Ia|| 2011
Muhammad 1alha Salam AssL rofessor
lAS1 School of 8uslness
Lalhasalam[nuedupk
Part :
Advertising & Marketing
> Advertising as a Communication Process
> 8asics of an Advertising Campaign
[Chap]
> 1he Advertising Department
Campagns - Ceneral Campagns jor dscusson
Class Presentation | Session | Aug Class Presentation | Session | Aug