ATTN: MR CHANDIMA UDABAGE

SHADOW RUNDOWN

THE STATE OF BUSINESS – 19th Nov, 2007

BUDGET VTR RIYAD

UNDP VTR LASHINI

SLT VTR RIYAD

BREAK 1 - ADD STATE OF BUSINESS BRIDGE

CIM VTR ANOUK

BREAK 1 – CORPORATE BRIDGE

TELEPHONE VTR LASHINI

BREAK 2 - STOCK WATCH

STOCK UPDATE CARDS

CURRENCY CARDS

LINE UP EDITOR ANOUK/NISHANI

ANCHOR ANOUK

HEADLINES
1. VERDICT ON VOTE- 2008 BUDGET PASSED WITH 16 VOTE MAJORITY,
AND
2. MAKING HEADWAY- SRI LANKA SHOWS PROGRESS IN ACHIEVING
MILLENNIUM DEVELOPMENT GOALS BY 2015
1. BUDGET 2008 VOTE -CARD/VTR

THE GOVERNMENT WAS ABLE TO PASS THE 2008 BUDGET WITH A

MAJORITY OF 16 VOTES IN PARLIAMENT TODAY.

THERE WERE 118 VOTES FOR AND 102 AGAINST AT THE END OF THE
VOTE.

THE NECESSARY VOTES WERE RALLIED BY THE GOVERNMENT AMIDST

COUNTER CLAIMS BY THE MAIN OPPOSITION UNITED NATIONAL PARTY
THAT THEY WILL DEFEAT THE BUDGET TODAY.

MEMBERS OF PARLIAMENT, REPRESENTING THE UPFA

EPDP, SLMC, CWC, UPF, JHU AND THE UNP DEMOCRATIC GROUP,
VOTED FOR THE BUDGET.

THE MAIN OPPOSITION, JOINED BY THE TNA AND SLFP MAHAJANA

WING AND THE JANATHA VIMULTHI PERAMUNA VOTED AGAINST.

2 MEMBERS OF PARLIAMENT ABSTAINED FROM VOTING TODAY, WHILE

A FURTHER 2 MP’S WERE NOT PRESENT AT THE TIME OF VOTING.

READ ON

2. UNDP – VTR

A LATEST REPORT RELEASED JOINTLY BY THE UNITED NATIONS AND

THE ADB OUTLINES THAT SRI LANKA HAS SHOWN OUTSTANDING
PROGRESS TOWARDS ACHIEVING THE MILLENNIUM DEVELOPMENT GOALS
BY 2015.

THE REPORT, WHICH HAS FOCUSED ON THE ASIAN AND THE PACIFIC
REGION OUTLINES THAT SRI LANKA HAS DONE WELL IN THE AREAS
OF PRIMARY EDUCATION, LITERACY AND GENDER EQUALITY.

THE OUTCOMES OF THE REPORT TITLED “THE MILLENNIUM

DEVELOPMENT GOALS: PROGRESS IN ASIA AND THE PACIFIC 2007”
WERE REVEALED TO THE MEDIA TODAY IN COLOMBO MARKING THE
HALFWAY POINT OF THE PERIOD SET TO ACHIEVE THE MDG’S.

ROLL VTR.

3. S&P-FITCH ON SLT- DRY / FLASH

SRI LANKA’S LARGEST FIXED LINE TELEPHONE OPERATOR SRI LANKA

TELECOM’S LONG TERM FOREIGN CURRENCY ISSUER DEFAULT RATING
WAS AFFIRMED AT BB MINUS WITH A NEGATIVE OUTLOOK BY FITCH
RATINGS.

AT THE SAME TIME THE AGENCY AFFIRMED SLT’S LONG-TERM LOCAL

CURRENCY IDR OF BB MINUS AS WELL AS ITS NATIONAL LONG-TERM
RATING AT ‘AAA LANKA’ WITH STABLE OUTLOOKS ALONG WITH THE
BB MINUS RATING ON ITS SENIOR UNSECURED NOTES MATURING IN
2009.

ROLL VTR

BREAK

4. CIM

THE CHAIRMAN OF THE CHARTERED INSTITUTE OF MARKETING UK,

PAUL GOSTICK STATES THAT COMPANY BOARDS NEED TO EMBRACE
MARKETING IN ORDER TO MAKE HEADWAY IN THE CORPORATE WORLD.

HE STATES THAT THIS SHOULD BE DONE BY EITHER HAVING A

MARKETING DIRECTOR ON THE BOARD OR BY EMBRACING THE
FUNCTION THROUGHOUT THE COMPANY.

GOSTICK SHARED HIS VIEWS AT THE CIM CEO BREAKFAST FORUM

HELD RECENTLY IN COLOMBO.

ROLL VTR

5. CORPORATE-TELEPHONE - VTR

MELANIE BENNETTE OF CINNAMON GRAND EMERGED THE WINNER OF

THE TELEPHONE OPERATOR OF THE YEAR CONTEST ORGANIZED BY THE
LIONS CLUB OF COLOMBO ELVITIGALA.

THE WINNER WAS SELECTED FROM AMONG 58 CONTESTANTS FOLLOWING

A RIGOROUS SELECTION PROCESS WHICH INCLUDED INTERVIEWS,
WRITTEN TESTS AND PROJECT REPORTS.

ROLL VTR

BREAK
STOX

THE CSE OPENED THE WEEK TO A DULL DAY OF TRADING AND ENDED
IN THE RED.

NAWALOKA HOSPITALS TRADED THE HIGHEST VOLUME OF 3.15

MILLION SHARES FOR THE DAY AND WAS FOLLOWED BY CEYLON GLASS
AND MADULSIMA WHICH TRADED 1.85 MILLION AND 1.19 MILLION
SHARES RESPECTIVELY.

JKH CONTRIBUTED THE MAJOR SHARE TO TURN OVER WHICH AMOUNTED

TO 12.7 MILLION RUPEES WHILE KURUWITA AND MADULSIMA FOLLOWED

THERE WERE NO CROSSINGS TODAY

THE ALL SHARE DROPPED 15.26 POINTS TO 2,610.43 WHILE THE

MILANKA SLIPPED 27.29 POINTS TO CLOSE TRADING AT 3,479.59

THE DAY’S TURN OVER RECORDED A FIGURE OF 148.1 MILLION

RUPEES

LEADING THE DAY’S GAINERS WERE MADULSIMA, KAHAWATTE,

TALAWAKELE, ELPITIYA AND DURDANS WHILE KANDY HOTELS, LANKEM
CEYLON, ALUFAB, SERENDIB HOTELS- NON VOTING AND BAIRAHA
FARMS TOPPED THE DAY’S LOSERS LIST

LANKEM CERAMIC LIMITED MADE AN INTERIM DIVIDEND

ANNOUNCEMENT FOR THE DAY

FOREX RATES
SEGMENT: MAIN
DATE: 19TH NOVEMBER 2007
REPORTER: RIYAD R.
EDITOR: ANOUK T.
SLUG: BUDGET 2008 VOTE -CARD/VTR

THE GOVERNMENT WAS ABLE TO PASS THE 2008 BUDGET WITH A

MAJORITY OF 16 VOTES IN PARLIAMENT TODAY.

THERE WERE 118 VOTES FOR AND 102 AGAINST AT THE END OF THE
VOTE.

THE NECESSARY VOTES WERE RALLIED BY THE GOVERNMENT AMIDST

COUNTER CLAIMS BY THE MAIN OPPOSITION UNITED NATIONAL PARTY
THAT THEY WILL DEFEAT THE BUDGET TODAY.

MEMBERS OF PARLIAMENT, REPRESENTING THE UPFA

EPDP, SLMC, CWC, UPF, JHU AND THE UNP DEMOCRATIC GROUP,
VOTED FOR THE BUDGET.

THE MAIN OPPOSITION, JOINED BY THE TNA AND SLFP MAHAJANA

WING AND THE JANATHA VIMULTHI PERAMUNA VOTED AGAINST.

2 MEMBERS OF PARLIAMENT ABSTAINED FROM VOTING TODAY, WHILE

A FURTHER 2 MP’S WERE NOT PRESENT AT THE TIME OF VOTING.

READ ON

CARD

BUDGET 2008 VOTE

FOR 118
AGAINST 102
ABSTENTIONS 2
ABSENTEES 2
SEGMENT: MAIN
DATE: 19TH NOVEMBER 2007
REPORTER: RIYAD R.
EDITOR: ANOUK T.
SLUG: S&P-FITCH ON SLT- DRY / FLASH

SRI LANKA’S LARGEST FIXED LINE TELEPHONE OPERATOR SRI LANKA

TELECOM’S LONG TERM FOREIGN CURRENCY ISSUER DEFAULT RATING
WAS AFFIRMED AT BB MINUS WITH A NEGATIVE OUTLOOK BY FITCH
RATINGS.

AT THE SAME TIME THE AGENCY AFFIRMED SLT’S LONG-TERM LOCAL

CURRENCY IDR OF BB MINUS AS WELL AS ITS NATIONAL LONG-TERM
RATING AT ‘AAA LANKA’ WITH STABLE OUTLOOKS ALONG WITH THE
BB MINUS RATING ON ITS SENIOR UNSECURED NOTES MATURING IN
2009.

ROLL VTR
VOICE OVER / S&P-FITCH ON SLT / RIYAD / 19TH NOVEMBER 2007 /
- VTR

THIS BOND ISSUE WAS THE 1ST INTERNATIONAL FIXED RATE BOND
ISSUED FROM A CORPORATE IN SRI LANKA AND WAS ALSO THE 1ST TO
BE ASSIGNED AN INTERNATIONAL CREDIT RATING.

SLT CONTINUES TO BENEFIT FROM MODEST DEBT AND POSITIVE FREE

CASH FLOWS GENERATED FROM ITS CORE BUSINESS WHICH SERVICES
OVER 2 MILLION CUSTOMERS.

FURTHER TO THIS SLT HAS MADE MAJOR INROADS INTO THE FIXED
WIRELESS MARKETS AND HAS CAPTURED 25% OF THE MARKET FROM
THE MODEST 10% IN MARKET SHARE IT ENJOYED 2 YEARS AGO.

MEANWHILE, INTERNATIONAL RATING AGENCY STANDARD & POOR’S

ALSO MADE AN UPWARD REVISION TO SLT’S LONG TERM FOREIGN
CURRENCY RATING FROM B PLUS TO A DOUBLE B MINUS.

IT ALSO RAISED THE RATING ON THE 100 MILLION DOLLAR SENIOR

UNSECURED NOTES DUE IN 2009 TO BB MINUS FROM B+.

S & P STATES THAT IT FEELS THAT IN THE EVENT OF A

REASONABLE OPERATING ENVIRONMENT STRESS SCENARIO, COUPLED
WITH POTENTIAL SOVEREIGN INTERVENTION ON FOREIGN CURRENCY
INFLOWS, THERE IS RELATIVELY MATERIAL PROBABILITY THAT THE
ISSUE WOULD STILL BE ABLE TO SERVICE ITS FOREIGN DEBT.

ENDS

CARD 1

S&P RATES SLT ABOVE THE COUNTRY’S

SOVEREIGN RATING

CARD 2

“This rating action follows

S&P’s opinion that in the event of
a reasonable operating environment
stress scenario, coupled with potential
sovereign intervention on foreign
currency flows, there is relatively
material probability that the issue would
still be able to service its foreign
currency obligations.”
- Yasmin Wirjawan
Credit Analyst S&P
SEGMENT : MAIN
DATE : 19/11/07
REPORTER : LASHINI
SLUG : TELEPHONE - VTR

MELANIE BENNETTE OF CINNAMON GRAND EMERGED THE WINNER OF

THE TELEPHONE OPERATOR OF THE YEAR CONTEST ORGANIZED BY THE
LIONS CLUB OF COLOMBO ELVITIGALA.

THE WINNER WAS SELECTED FROM AMONG 58 CONTESTANTS FOLLOWING

A RIGOROUS SELECTION PROCESS WHICH INCLUDED INTERVIEWS,
WRITTEN TESTS AND PROJECT REPORTS.

ROLL VTR

INFO TAGS:

‘TELEPHONE OPERATOR OF ‘07’

Melanie Bennette of Cinnamon Grand

SUPER:

Asoka Gunasekara
Past International President ’03 – ’05
Lions Club International
VOICE OVER – LASHINI – TELEPHONE – 19/11/07 – VTR

THE CONTESTANTS WERE ASSESSED ON THEIR COMPETENCE IN AREAS

SUCH AS TELEPHONE ETIQUETTE, TERMINOLOGY, LISTENING
COMPREHENSION AND TECHNICAL KNOWLEDGE.

THIS YEARS WINNER MELANIE BENNETTE TOOK HOME A CASH PRICE

OF 100,000 RUPEES WHILE THE FIRST RUNNER UP ZAMANI NAZEEM
FROM DIALOG TELECOM AND SECOND RUNNER UP J.F.K. MELANIE OF
LANKA BELL WON 50,000 AND 25,000 RUPEES RESPECTIVELY.

17:25
THE ERA OF TELEPHONE OPERATORS ARE MORE MOVED AWAY AND
TODAY TELEPHONE OPERATORS ARE MAINLY SECRETARIES TO THE
VERY SENIOR OFFICERS WHETHER IT IS GOVERNMENT OF OR PRIVATE
SECTOR AND THEY DO A DUAL JOB AND MORE TO IT IS THAT THEY
ARE THE FIRST GREETER AT ANY ORGANIZATION THAT YOU
REPRESENT
17:50

THE CONTEST WAS ORGANIZED FOR THE SIXTH YEAR.

ENDS.
SEGMENT : MAIN
DATE : 19/11/07
REPORTER : LASHINI
SLUG : UNDP – VTR

A LATEST REPORT RELEASED JOINTLY BY THE UNITED NATIONS AND

THE ADB OUTLINES THAT SRI LANKA HAS SHOWN OUTSTANDING
PROGRESS TOWARDS ACHIEVING THE MILLENNIUM DEVELOPMENT GOALS
BY 2015.

THE REPORT, WHICH HAS FOCUSED ON THE ASIAN AND THE PACIFIC
REGION OUTLINES THAT SRI LANKA HAS DONE WELL IN THE AREAS
OF PRIMARY EDUCATION, LITERACY AND GENDER EQUALITY.

THE OUTCOMES OF THE REPORT TITLED “THE MILLENNIUM

DEVELOPMENT GOALS: PROGRESS IN ASIA AND THE PACIFIC 2007”
WERE REVEALED TO THE MEDIA TODAY IN COLOMBO MARKING THE
HALFWAY POINT OF THE PERIOD SET TO ACHIEVE THE MDG’S.

ROLL VTR.

INFO TAGS:

‘MILLENNIUM DEVELOPMENT GOALS’

Progress achieved but inequality is a problem

SUPERS:

Neil Buhne
UN Resident Coordinator
Sri Lanka
VOICE OVER – LASHINI – 19/11/07 – UNDP – VTR

THE COUNTRY’S WORLD OVER AGREED TO WORK TOWARDS 8 GOALS SET

BY THE UNITED NATIONS IN YEAR 2000 TO BE ACHIEVED BY 2015,
WHICH IF DONE WOULD HELP IN HALVING EXTREME POVERTY,
HALTING THE SPREAD OF HIV AND PROVIDING UNIVERSAL PRIMARY
EDUCATION.

THE REPORT IS A JOINT INITIATIVE OF THE ASIAN DEVELOPMENT

BANK, UNITED NATIONS ECONOMIC AND SOCIAL COMMISSION FOR
ASIA AND THE PACIFIC AND THE UNITED NATIONS DEVELOPMENT
PROGRAM.

IT POINTS OUT THAT THE SRI LANKAN GOVERNMENT’S POLICIES AND

CONCERTED TIMELY RESPONSES SUCH AS FREE EDUCATION AND
ACCESS TO FREE HEALTH CARE HAVE RESULTED IN THE COUNTRY
OBTAINING A VERY HIGH HUMAN DEVELOPMENT INDEX.

AS SUCH, IT SAYS THIS HAS SET AN EXAMPLE FOR OTHER

COUNTRIES IN THE ASIA PACIFIC REGION TO FOLLOW.

17:40 a foundation that is stronger than many other

countries in the region or around the world. 17:46 But this
over all progress has been concentrated in the western
provinces and hides wide regional and income
disparities.17:55
Poverty in all its dimensions is still severe for example
amongst the plantation population and in parts of southern
provinces and while data is still not yet available the
situation in which the people in the north and the east
live is of great concern to everyone
18:13
This report discloses that despite high economic growth
inequality is on the rise in sl as it is in many countries
in the region.18:24

ENDS/
SEGMENT: MAIN
DATE: 19TH NOV 07
REPORTER: ANOUK
SLUG: CIM

THE CHAIRMAN OF THE CHARTERED INSTITUTE OF MARKETING UK,

PAUL GOSTICK STATES THAT COMPANY BOARDS NEED TO EMBRACE
MARKETING IN ORDER TO MAKE HEADWAY IN THE CORPORATE WORLD.

HE STATES THAT THIS SHOULD BE DONE BY EITHER HAVING A

MARKETING DIRECTOR ON THE BOARD OR BY EMBRACING THE
FUNCTION THROUGHOUT THE COMPANY.

GOSTICK SHARED HIS VIEWS AT THE CIM CEO BREAKFAST FORUM

HELD RECENTLY IN COLOMBO.

ROLL VTR

super

Paul Gostick
Chairman
The Chartered Institute of Marketing

INFO TAG

‘CIM CEO BREAKFAST FORUM’

VOICE OVER/ 19TH NOV 07/ CIM/ ANOUK

TOP FIGURES FROM SRI LANKA’S CORPORATE SPHERE WERE PRESENT

FOR THE CEO BREAKFAST FORUM ORGANIZED BY THE CHARTERED
INSTITUTE OF MARKETING SRI LANKA REGION RECENTLY.

SPEAKING AT THE FORUM, PAUL GOSTICK, THE CHAIRMAN OF THE

CHARTERED INSTITUTE OF MARKETING UK SHARED HIS INSIGHTS
REGARDING MARKETING AND ITS CORE FUNCTIONS.

VOICE CUT
(7:20)
I THINK MARKETING HAS GOT TO STOP THINKING ABOUT TACTICAL
ACTIVITY WHICH I THINK WE DO A LOT OF THE TIME. AND WE TALK
ABOUT THE 4P’S AT THE END OF THE DAY, PRICE, PROMOTION,
PLACE AND PRODUCT ARE TACTICAL THINGS. WHAT MARKETING NEEDS
TO DO IS TAKE BACK THE INITIATIVE AND START THINKING MORE
STRATEGICALLY AND HELPING THE CEO TO DRIVE STRATEGIC
OBJECTIVES (7:52)

HE WENT ON TO EXPLAIN THE CORE FUNCTION OF MARKETING,

MOVING AWAY FROM THE TRADITIONAL FOCUS ON THE FOUR
PRINCIPLES OF PRODUCT, PRICE, PLACE AND PROMOTION.

VOICE CUT
(16:30)
I TALKED ABOUT 4P’S, THERE’S ONLY 1P. IT’S THIS
COMMUNICATIONS ISSUE. SO WHAT I’D LIKE TO SAY IS THAT,
MARKETING IS NOT JUST MARKETING COMMUNICATIONS. IT’S A VERY
IMPORTANT PART OF MARKETING, BUT ULTIMATELY WE NEED TO
UNDERSTAND WHICH CUSTOMERS WE’RE GOING TO FOCUS ON AND WHAT
UNIQUE PROPOSITIONS WE’RE GOING TO OFFER THEM. ONLY WHEN WE
ARE CLEAR ABOUT THOSE STRATEGIC MATTERS, WE THEM
COMMUNICATE THE AUDIENCE’S MEDIA WITH APPROPRIATE MESSAGES
(17:08)

GOSTICK CONCLUDED THAT ALTHOUGH COMPANY HEADS IDENTIFY

PROBLEMS THAT ARE DIRECTLY LINKED TO AND CAN BE RESOLVED
THROUGH THE MARKETING FUNCTION, THEY MOST OFTEN FAIL TO
INCLUDE MARKETING AS A DISCIPLINE ON THE BOARD.

VOICE CUT
(10:45)
THE VERY TOP ISSUES- CUSTOMER LOYALTY AND RETENTION. THE NO
2 ISSUES IN THE MARKET PLACE WERE AROUND PRICES,
PARTICULARLY IN B2B MARKETING AND I CAN ARGUE THAT PRICE IS
PARTICULARLY THE WRONG INSTRUMENT TO USE AND
DIFFERENTIATION AND BRANDING. THESE ARE ALL MARKETING
ISSUES, AND THEY ARE TOP OF THE CEO’S AGENDA. SO IF THEY’RE
TOP OF THE CEO’S AGENDA, WHY IS MARKETING NOT INVITED ONTO
THE BOARD? (11:19)

ENDS/
STOX

THE CSE OPENED THE WEEK TO A DULL DAY OF TRADING AND ENDED
IN THE RED.

NAWALOKA HOSPITALS TRADED THE HIGHEST VOLUME OF 3.15

MILLION SHARES FOR THE DAY AND WAS FOLLOWED BY CEYLON GLASS
AND MADULSIMA WHICH TRADED 1.85 MILLION AND 1.19 MILLION
SHARES RESPECTIVELY.

JKH CONTRIBUTED THE MAJOR SHARE TO TURN OVER WHICH AMOUNTED

TO 12.7 MILLION RUPEES WHILE KURUWITA AND MADULSIMA FOLLOWED

THERE WERE NO CROSSINGS TODAY

CARD 1
THE ALL SHARE DROPPED 15.26 POINTS TO 2,610.43 WHILE THE
MILANKA SLIPPED 27.29 POINTS TO CLOSE TRADING AT 3,479.59

THE DAY’S TURN OVER RECORDED A FIGURE OF 148.1 MILLION

RUPEES

CARD 2
LEADING THE DAY’S GAINERS WERE MADULSIMA, KAHAWATTE,
TALAWAKELE, ELPITIYA AND DURDANS

CARD 3
WHILE KANDY HOTELS, LANKEM CEYLON, ALUFAB, SERENDIB HOTELS-
NON VOTING AND BAIRAHA FARMS TOPPED THE DAY’S LOSERS LIST

CARD 4
LANKEM CERAMIC LIMITED MADE AN INTERIM DIVIDEND
ANNOUNCEMENT FOR THE DAY

FOREX RATES
CARD 5
CARD 6
BUDGET 2008

VOTES FOR - 118

VOTES AGAINST - 102

ABSTAINED - 02

NOT PRESENT - 02