2011 NDARP Monitoring Q&A

Q: Can dealers submit ads for pre-approval? A: Not at program launch. Pre-approval capabilities are expected to be online starting in July. Q: Can dealers call NSI to receive clarification of guidelines? A: Yes. The hotline will be available for dealers that have specific guideline questions. Q: What is the 1-800 Compliance Line? A: The compliance line is a tool for dealers to use to notify NSI of potential compliance issues. Q: How do I contact NSI: A: Three ways: E-mail: Ndarp@nsimarketingservices.com Phone: 1-888-267-6066 Fax: 1-877-205-1995 Q: Will there be a grace period at launch? A: Yes. There will be a 30 day courtesy period. During the 30 day courtesy period, advertising will be monitored and a courtesy letter will be issued to the dealer, explaining the infraction but the strike will not count against them. Q: What are the primary changes to program compared to the previous monitoring program? A: Multiple program enhancements to make the program easier for dealers: Simplification of NDARP guidelines Two tiers of infractions with brand related guidelines being more minor. Q: What advertising mediums will be monitored? A: Newspaper and Digital will be monitored but dealer is responsible for meeting guidelines in all mediums, including TV and Radio.