COMMUNICATION

Communication is defined as the

sharing or exchange of messages,
facts, opinions, ideas or attitudes and
emotions between a sender and
receiver or between two or more
people.
Communication is meaningful interaction.
-Information sharing.
-Understanding.
-Satisfying concept.
-Fundamental requisite of life.

Effective communication=Receipt of message

+ Understanding
+Acceptance
+Action
 Objective of effective
communication
Convey information-instructions, policies,
procedures etc.
Better decision making.
Better job performance.
Motivation and Direction.
COMMUNICATION PROCESS
Sender Receiver
Encoder Decoder
Message Meaning
Channel Feedback
Noise
 TYPES OF COMMUNICATION
 Upward Communication.
Information flows from subordinates to superiors.
ex:Appeals, complaint systems, counseling sessions.
 Downward Communication
Information flows from higher level to lower level.
ex: Pamphlets, policies, letters.
 Horizontal Communication
Information flows in the same levels.
ex: Different department meetings, company
newspaper or magazine and bulletin board.
Verbal Communication
Some lectures with different mediums like
handouts, transparencies, films.
Non-Verbal Communication
Communication using gestures or actions.
Oral Communication
Immediate feedback and face to face
interaction.
Written Communication
Communication with any written materials.
 COMMUNICATION PROCESS
FEEDBACK

DESTINATION
SOURCE
COMMON
FACTOR
NOISE DECODER
ENCODER

RECEIVER
MESSAGE

CHANNEL