EFFECTIVE

COMMUNICATION
WHAT IS COMMUNICATION?
IS THE PROCESS OF EXPRESSING ONE’S IDEAS
AND FEELINGS THROUGH WORDS & BODY
LANGUAGE FOR SOME PURPOSE.

IS A TWO-WAY PROCESS IN WHICH THERE IS

AN EXCHANGE & PROGRESSION OF IDEAS
TOWARDS A MUTUALLY ACCEPTED
DIRECTION OR GOAL.
 WHY IS COMMUNICATION
NECESSARY?
 LEADS TO GREATER EFFECTIVENESS
 KEEPS PEOPLE INFORMED & INVOLVED
 INCREASES MOTIVATION &
COMMITMENT
 MAKES FOR BETTER RELATIONSHIPS
 IMPROVES PERFORMANCE & JOB
SATISFACTION
 ELEMENTS OF
COMMUNICATION

 SENDER/ ENCODER/ SPEAKER

 MESSAGE
 MEDIUM
 RECEIVER/ DECODER/ LISTENER
 FEEDBACK
 METHODS OF
COMMUNICATION

SPOKEN WORD
WRITTEN WORD
SYMBOLIC GESTURES
MULTIMEDIA
VISUAL IMAGES
 ORAL COMMUNICATION
MERITS
 SAVES TIME
 MORE PERSUASIVE
 IMMEDIATE FEEDBACK
DEMERITS
• NEED FOR SHORT MESSAGES
• SHORT RETENTION
• NO LEGAL VALIDITY
WRITTEN COMMUNICATION
MERITS

ACCURATE & PRECISE

REPEATED REFERENCE POSSIBLE
PERMANENT RECORD
WIDE ACCESS
LEGAL VALIDITY
WRITTEN COMMUNICATION
DEMERITS

• TIME CONSUMING
• QUICK CLARIFICATIONS NOT
POSSIBLE
• MAY INVOLVE MANY PEOPLE -
LENGTHY
 SYMBOLIC GESTURES
MERITS
HELP TO BETTER COMMUNICATION
IMMEDIATE FEEDBACK
DEMERITS
o DIFFICULT IN LARGE GATHERINGS
o INEFFECTIVE IF LISTENER INATTENTIVE
o CULTURAL DIFFERENCES -
MISUNDERSTANDINGS
 AUDIO-VISUAL
COMMUNICATION
MERITS
 BETTER RECALL
 USEFUL IN MASS COMMUNICATION
 HOLDS AUDIENCE ATTENTION
DEMERITS
• CAN BE DISTRACTING
• MESSAGE MAY BE LOST OR
MISUNDERSTOOD