DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : A. Srinivas Kumar
Designation : Senior lecturer
Branch : Commercial and Computer Practice
Institution : Govt. Polytechnic for Women, Nandigama
Year/ semestar : 1st year
Subject code : CCP -104
Topic : Distribution network
Duration : 50 Mts.
Sub topic : Role of wholesaler and services of
wholesaler to manufacturer

CCP104.87 1
Objectives

On completion of period, you would be able to:

 List and explain the Services rendered by

wholesaler to retailer

CCP104.87 2
Recap

We have discussed so far,

- Retailer
- Different form of retail trade
- Departmental store
- Multiple shops

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How does a wholesaler help a
retailer?

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Services of wholesaler to retailer
A. Stock Replenishment

C. Convenience in buying
A. Provision of credit

C. Specialization
He passes product information to retailers with
which
they can asses product quality, durability land
reliability
of different varieties of goods.

CCP104.87 5
Services of wholesaler to retailer

 Knowledge of new products

 Transportation

• Sales promotion

• Risk Bearing

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Summary

Services of wholesaler to retailer

b) Stock Replenishment
c) Convenience in buying
d) Provision of credit
e) Specialization
f) Knowledge of new products
g) Transportation
h) Sales promotion
i) Risk Bearing

CCP104.87 7
Quiz
1. A wholesaler allows the retailer to stock
huge quantities
True/False

 Retailer gets product information from

e) Manufacturer
f) Customer
g) Wholesaler
h) None of the above

CCP104.87 8
Frequently Asked Questions

1. What are the services rendered by

the
wholesaler to the retailer?
2. Give any four services rendered by
the wholesaler to the retailer?

CCP104.87 9