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Introduction
Unilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employed 174,000 people and had worldwide revenue of 40.5 billion in 2008.[1] Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier, and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.
History of Unilever
Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants' Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jeffrey Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds, the maker of Rag, Pond's, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberg, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances. In 1996 Unilever purchased Helene Curtis Industries, giving the company "a powerful new presence in the United States shampoo and deodorant market". The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand.
Mission of Unilever
Our Vitality mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management. The growing demand for more Vitality in life provides us with a huge opportunity for growth. The way we work and the products we develop are shaped by consumer trends, along with the need to help raise health and hygiene standards in both the developing and industrialised regions of the world. Mission Statement of Unilever is: feel good, look good/and get more out of life
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Purpose of Unilever
At the heart of the corporate purpose, which guides us in our approach to doing business, is the drive to serve consumers in a unique and effective way. This purpose has been communicated to all employees worldwide. Values of Unilever As a responsible corporate entity, Unilever Bangladesh aims to play its part in addressing environmental and social concerns through local actions and in partnership with local government and organizations
Range of Unilever
Our work with academic groups and other third-parties ensures that we are connected with the very best and most up-to-date scientific thinking. Using the synergies across R&D, we define and design technology that brings vitality to life, delivering a continuous stream of innovation to our business. This map shows our six principal R&D sites. Heres a brief look at each of them:
G cont.
Elizabeth Arden Axe (grooming product)
P cont.
H
Becel Ben & Jerry's Bertolli Best Foods BiFi (snack) Birds Eye Boursin (cheese)
Pot Mash Pot Noodle Pot Rice Prince Matchabelli Rag Rexona Rinso Sana (margarine
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Bovril Breyers Brooke Bond Bubble O' Bill Chicken Tonight Cif Colman's Conimex Continental (Brand) Cornetto (ice cream) Cotton swab Country Crock Cup-a-Soup Degree (deodorant) Domestos Dove (personal care product brand) Faberg (cosmetics) Findus Flora (margarine) Fudgsicle GB Glace
Imperial Margarine Impulse (body mist) Kibon Klondike bar Knorr (brand) Kwality Wall's Lakme cosmetics Langnese Lifebuoy (soap) Lipton List of Unilever brands Lux (soap) Magnum (ice cream) Maille (company) Marmite PG Tips Paddle Pop Peperami Persil Persil Power Persil Service Pond's Creams Popsicle
brand) Sariwangi Scottish Blend Selecta (dairy products) Signal (toothpaste) Skippy (peanut butter) Slim Fast Snuggle Solero Splice (ice cream) Spry Vegetable Shortening Squirrel (peanut butter) Suave Sunsilk Surf (detergent) Surf Excel Twink (home perm) Vaseline Vermonster Viennetta Vim (cleaning product) Wall's (company) Wish-Bone salad dressing
Unilever in Bangladesh
Over the the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the countrys households use one or more of our products.Celebrating life for over 40 years in Bangladesh and today, a company bringing world class consumer products to millions of people in the country we are Unilever Bangladesh.
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Conducting our operations with integrity and with respect for the many people, organizations and environments our business touches has always been at the heart of our corporate responsibility. Positive impact We aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society. Continuous commitment Were also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business. Setting out our aspirations Our corporate purpose sets out our aspirations in running our business. Its underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility. Working with others We want to work with suppliers who have values similar to ours and work to the same standards as we do. Our people In many respects, we think of Unilever Bangladesh as a community, rather than an organisation. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals. Staying connected Because our people are fundamental to the way we do business, theyre at the centre of everything we do. Their professional fulfillment, t heir work/life balance, and their ability to contribute equally as part of a diverse workforce these are all issues to which we give priority. Growth We grow as a company by growing our people. This insight is behind all our efforts to keep our people fulfilled and committed. Its also why we stay connected with and connect together our employees around the world, conducting surveys and pulse checks which then feed into the future direction of our business.
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Type of business
Fast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results. Operations: Home and Personal Care, Foods Constitution: Unilever - 60.75% shares, Government of Bangladesh - 39.25% .
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Business partners Unilever is committed to establishing mutually beneficial relations with our suppliers, customers and business partners. In our business dealings we expect our partners to adhere to business principles consistent with our own. Community involvement Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill our responsibilities to the societies and communities in which we operate. Public activities Unilever companies are encouraged to promote and defend their legitimate business interests. Unilever will co-operate with governments and other organizations, both directly and through bodies such as trade associations. The environment Unilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, increase understanding of environmental issues and disseminate good practice. Innovation In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society. We will work on the basis of sound science, applying rigorous standards of product safety. Competition Unilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations. Business integrity Unilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for business or financial gain. No employee may offer, give or receive any gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and reported to management. Conflicts of interests All Unilever employees are expected to avoid personal activities and financial interests which could conflict with their responsibilities to the company. Unilever employees must not seek gain for themselves or others through misuse of their positions.
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Compliance - monitoring - reporting Compliance with these principles is an essential element in our business success. The Unilever Board is responsible for ensuring these principles are communicated to, and understood and observed by, all employees. Partners in progress As leaders in our business, we have helped create leaders in the businesses that support us. Over the years, we have successfully built and nurtured partnerships both at supply and distribution front. Building local partnerships Our trust on the ability of our partners and assurance of regular business, led to large investments in state of the art facilities. These ventures have resulted in high standard raw and packaging materials substituting imports and saving valuable foreign exchange Sharing knowledge Our distributors and sales force are our interface with trade. Their quality, efficiency and service standard create a distinct advantage for us in the market. We share business knowledge to ensure our business partners excel with us. In 2004, Unilever Bangladesh empowered its Distributor Manufacturing facilities The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka. Employees Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates.
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We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford. Lux is here to remind, encourage, inspire women and have fun with them. Because deep down, every\woman wants to feel like a fortune. On this note, Lux is celebrating the feminity and playfulness to remind women to enjoy absolutely everything about becoming and being beautiful.
Key facts:
First mass marketed toilet soap launched in 1924 Sold in over 100 countries Market leader in various countries including Arabia, Brazil, India
Our mouths are our gateway to life. We use them to eat, drink, talk, laugh, smile and what not! Close up helps people like you to live life confidently and brings you the taste of success.Close up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with it's exciting advertising.
Menthol Chill
Icylicious Blue
Red Hot
Crystal white
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The Dove brand provides a refreshing alternative for women by providing them with an extensive range that makes genuine difference their skin and hair.Now the world's top cleansing brand, Dove started its life in 1957 as a beauty bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin.
Key facts
The world's number 1 cleansing brand with double-digit growth Sales of over 2.5 billion a year in over 80 countries Outsells all other skin care bars combined
Over 7.2 million people use Dove products every single week
Shampoo range
Conditioner range
Cream
Bar
Beauty Moisture
With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down, giving you the confidence to face the day's challenges.Rexona was originally created in Australia in 1900 by a pharmacist and his wife
Rexona Ionic
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Eat! Drink! Live! Pepsodent Protects! This is what Pepsodent believes and with this mission in its core, Pepsodent is the fastest growing oral brand in Bangladesh with a wide range of choice for its consumers.Pepsodent was launched in Bangladesh in October 1991. It has a unique flouride which is fortified with ingrdients that provide protection for germs and fights 12 teeth and gum problems.Pepsodent communicates the importance of maintaining a good oral hygiene.
Pepsodent Complete
Pepsodent Herbal
Pepsodent
toothpowders
Lakm has a rich heritage and a wealth of understanding in womens beauty needs. Fashionistas seek the trends advocated by Lakm fashion statements as gospels of fashion .A brand that has over 5 decades talked of beauty is none other than Lakm. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80s. Lakm also understands the importance of maintaining and accentuating a womens natural beauty, for this it has introduced a range of skincare products from 1987.
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Based on breakthrough scientific research on skincare from Unilever, Fair & Lovely Fairness Cream gives you unmatched radiant fairness in just 4 weeks.World's number 1 fairness cream now redefines the route to fairness with the new advanced Multivitamin Fairness and Nourishment formula. The cream gives total fairness in four weeks that rivals the best professional beauty treatment, but without bleach or harmful chemicals that can damage skin.
Multivitamin
Ayurvedic
Skin Clarity
Menz Active
After years of experiments and clinical studies, Unilever Hair care experts have developed a new all-round solution for treating Dandruff.Clear is the No 1* anti-dandruff shampoo in the country. The new Clear gives unbeaten dandruff protection and starts to get rid of dandruff from the first wash and with regular use, prevents it from ever coming back. In addition to its anti-dandruff properties, Clear has patented vita-ace technology that nourishes the scalp. Clear also features a conditioning system comparable to any other leading shampoo. Clear conditions the hair and ensures it remains soft.
Clear Extra
Strength
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At any age, at any time, no matter what your skin need, the Vaseline skin care team wants everybody to be able to enjoy great, healthy skin everyday. In 1869, Robert Chesebrough, a dispensing chemist, discovered something amazing. He discovered a 100% natural product, rich in minerals from deep within the earth yet totally pure, which had remarkable healing properties when applied to cuts, burns and abrasions of the skin. That product was Vaseline.
Originally launched in the Netherlands in 1956, Sunsilk provides real solutions to all women's everyday hair needs in 80 countries around the globe Different Sunsilk for different hair needs Black Shine Hair Fall Solution Soft and Smooth Anti Dandruff Damage Repair From our range
Black Shine
Anti-Dandruff
Damage Repair
Damage
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Washing and caring for your clothes is a constant challenge. Luckily, Surf excel is always up to the job.Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.
Used by more than 94% households, Wheel has been a trusted laundry partner of housewives in Bangladesh for over 40 years. The largest laundry brand in Bangladesh, Wheel has always been focused in making laundry a pleasurable and delightful experience for the housewives. Based on its years of understanding of its consumers and huge experience in laundry, Wheel has been continually improving its formulation and form to suit the modern day users.
Our Range
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Getting the girl has never been easier, thanks to the AXE effect. As devoted users know, women cant resist ANYONE wearing those great fragrances!Axe started its journey in 1983 in France and has had left its footprints in all the countries it has been launched in. Now the Bangladeshi guys can get the exciting fragrances right when they need it. The new body spray applicator from Axe mean more spray per click and hence more girls than ever before.
Range of Axe
Axe Click Axe Pulse Axe Vice Axe Dark Temptation
Only the best tea leaves go into Lipton teas. We source our tea leaves from around the world and expertly blend them so you can enjoy a premium tea experience. These are the suitable time where you can drink it: Get good manner, be the best guest, Reception drinks, Napkins, Place settings, After dinner, Thank-you notes, Take the strain out of cleaning up
Vim has brought a revolution in kitchen management in Bangladeshi households. Since its launch in 1987, Vim has been synonymous with sparkling clean dishes. Offering a more hygienic and effective cleaning solution for housewives depending on domestically made ash, the Vim dishwash powder was first introduced in 1987. It is a tough abrasive, multipurpose cleaner in powder form that leaves kitchenware beautifully clean and also works on a number of other surfaces.
Vim Bar
Vim Powder
Vim Liquid
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Taking care of your teeth Flossing tips Hair health check De-tangle Brush & comb moderately Use a conditioner regularly Go easy when drying your hair If you must straighten your hair, use irons by sunsilk Pump up the volume Keep out of the sun Eat a nutritionally balanced diet
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New technologies Cost effective quality products Constantly challenging & exciting Career in Brands Building the brand Understand consumer trends An exciting interaction with consumers Career in Customer Development Brands that meet people's needs Career in Customer Development
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Career in IT A career in IT at UBL gives you the opportunity to improve the way we do business. For information technology you need The tenacity to use technology to create business change. Excellent communication, interpersonal and influencing skills. A highly logical approach to problem solving. The ability to understand technology and discuss IT with non-technical colleagues. Career in Supply Chain As one of the worlds largest consumer goods companies, our supply chain management is one of the most advanced, efficient and challenging systems; from finding the raw materials to delivering our end product. For Supply Chain you need the following skills: A high level of numeric proficiency and strong analytical ability Strong Negotiation skills Relationship and alliance management skills An entrepreneurial approach to the innovation and cost saving opportunities in supply markets The ability to work with other business cultures, and to organize effective links between them and our business.
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to children of lowest income families. There exist some institutions that provide education to these hapless children and one such organisation is Shathee Samaj Kalyan Samity (SSKS), an NGO working for the slum residents in the citys posh residential area- Banani. This program includes: Free evening school Getting more out of life Hygiene & health
Empowering Women In Bangladesh, like many other developing countries, women facing the same poverty
issues as men are subject to additional social and policy biases. For this, they remain backward in terms of education and economic independence. Therefore their need for a guide with a sincere mission to enhance the state of the Bangladeshi women is recognized by all quarters.
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Health education In addition, the hospital has a dedicated health education team. The team is responsible for running much needed education programmes on basic health issues, such as nutrition, sanitation and safe motherhood. Unique impact The floating hospital really is unique and its impact across the char regions is difficult to fully appreciate. To date, over 200,000 char-dwellers have had access to the hospitals free health services - many of whom have never had any kind of formal medical attention in their lives. The hospitals team of health professionals immunised 17,500 children against common water-born illnesses and other diseases WEALTH Program In its maiden programme entitled "WEALTH" in 2004, the Fair & Lovely Foundation trained 310 women in 9 districts across the country. Initially, women with small businesses or at least the aspiration to start something on their own were selected for the training. The 11-day long project was divided into two parts. First five days training consisted of business management while the next six days were dedicated to practical hands-on training. Vocational training Courses offered for the participants included : Mini garments and tailoring Pickle Making Handicrafts Floriculture and Nursery Food processing Pottery Poultry Farming Providing for a family Mrs. Aleya is a mother of three who had to provide for her family when her husband suddenly passed away. With the help of her brothers she bought a sewing machine. The WEALTH program trained her to set up a mini garments and tailoring shop and she now has an income of US$ 400 a month, whilst employing 15 other women. Health awareness Facing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated health awareness campaigns that have brought the message of healthy living to millions of people.
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Unilever Bangladesh Limited (UBL) has received an award from the Standard Chartered Financial Express joint CSR recognition initiative for its outstanding CSR contributions. UBL Initiatives such as the Lifebuoy Friendship Hospital have given critical help to the waterlocked population of Bangladesh, while the Fair & Lovely Foundation has been instrumental in empowering women. "Our voluntary activities in the areas of health and education are aimed at positively enriching society while bringing our brands to life for consumers." Over the past seven years, Unilever Bangladesh has led the way in terms of both corporate reputation and business results, with seven consecutive years of double-digit growth. In 2005, Unilever Bangladesh was one of only two Unilever businesses in Asia to cross the magical figure of 20% growth. An inspiring growth story and a great example of living through Vitality.
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Unilever Bangladesh is one of the largest contributors to the government exchequer through duties, taxes and dividends. 72% of the companys value addition is distributed to the Government of Bangladesh. Our operations provide employment to over 10 000 people through factories, dedicated distributors and exclusive suppliers.
Improving the quality of life Whether through better hygiene, relief from daily chores or a refreshing cup of tea, our brands have raised the quality of life in Bangladesh. Through innovations and our relentless pursuit of efficiencies we constantly seek to add value to our consumers. Business of fulfilling dreams The diversity of our brand portfolio poses a unique challenge to understand consumers with varied background, education, income and lifestyle. We extensively use market research to understand consumer trends and complement that with insights from direct consumer contacts. 90% of Bangladeshi households use one or more of our products. Aspiration beyond means Responding to the aspirations of millions of people living with less than a dollar a day, Unilever Bangladesh pioneered the introduction of sachet or mini packs of fast moving consumer goods for the consumers in Bangladesh. Adding value through innovation Harnessing consumer insight is the beginning of an intensive process of developing brands and products that fulfill the unique needs of Bangladeshi consumers. This has led to the development of products in categories such as Detergent powders, Dishwash Bar, Face wash, Deodorants, etc enriching the lives of Bangladeshis. Adding Vitality to Life Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth.
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Three month training programme Under this project 40 female SSC students from 16 secondary institutions in the district went through a three-month training program on basic computer skills, spoken and written English. The courses were conducted by Certified IT professionals and English language professors Education for all Dhaka city is a fast paced metropolis where the rich and poor co-exist. Given the need for income support most children of lowest income families in the capital city miss out the opportunity to go to school.
Conclusion
Over the the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people. Over 90% of the countrys households use one or more of our products. Manufacturer of leading brands, including Fair & Lovely and Lipton Tea. Our brands help people to look good, feel good and get more out of life. Celebrating life for over 40 years in Bangladesh and today, a company bringing world class consumer products to millions of people in the country we are Unilever Bangladesh. Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people. Over 90% of the countrys households use one or more of Unilever's products. Unilever has an Innovation Management Process where every new idea goes through four different phases: 1. Idea: This is the stage where new product ideas and concepts are tested/evaluated 2. Feasibility: At this stage the product mix (formulation, packaging etc.) is locked 3. Capability: Communication campaign is developed and tested 4. Launch: The product is launched and monitored. So We can be said it is one of the largest company all over the world.