A SUMMER TRAINING REPORT ON A STUDY OF AWERNESS OF COMMERCIAL PRODUCTS CARRIED OUT AT EUREKA FORBES LTD.

, JAIPUR MAY-JUNE, 2007

SUBMITTED TO:RAJSTHAN TECHNICAL UNIVERSITY Kota

Submitted by: RAJEEV SARWA

REGIONAL COLLEGE FOR EDUCATION RESEARCH & TECHNOLOGY

JAIPUR 2006-2008

ACKNOWLEDGEMENT
I am very thankful to Mr. Vishal Vyas (Divisional head of Rajasthan) of EUREKA FORBES LTD. Who has provided me the opportunity for doing the summer training in the company. I am also very thankful to Mr. Pankaj Sharma (Proprietor of P N Associate) of the Company under whom I have done the training successfully. His excellent supervision during training provided great motivation and helps to complete the training. I am very grateful to the Manager of EUREKA FORBES LTD. Which have allowed me to get the information about the product and other information. I am show my gratitude towards the Head & faculty members of Institute of management studies, Deepshika Callage 0f Technical Education,Jaipur because of that I had been able to do this training. I regard all the patterns of my summer training, which were directly or indirectly help for me.

RAJEEV SARWA

INDEX
1. PREFACE 2. OBJECTIVE 3. INTRODUCTION 3.1 EUREKA FORBES COMPANY PROFILE 3.2 PRODUCTS OF COMPANY 4. RESEARCH METHODOLOGY 5. ANALYSIS & RESULTS 6. FINDINGS & RECOMMENDATIONS 7. CONCLUSION 8. BIBLIOGRAPHY 9. ANNEXURE

PREFACE

EUREKA FORBES the marketers of Aqua guard brings you Aqua guard cooler cum purifier, the first of its kind in India. And its just what you need. Today, in many workplaces, commercial establishment and restaurants, a water purifier is attached to a water cooler, which means the water is first purified then cooled. But how often is the cooler storage tank cleaned? So the chances of recontamination are high and the water youre drinking may not be free from disease-causing bacteria and viruses. That makes the use of the purifier before the cooling process completely futile. Aqua guard cooler cum purifier has the technology to ensure that your drinking water is not just cool but also 100% safe. It comes with ISO 9001 certification and a purification capacity of 40 liters per hour.

RAJEEV SARWA

OBJECTIVE
- To study the present markets scenario of EUREKA FORBES in jaipur city. - To study the preferences of customer about Aqua guard cooler cum purifier. - To know the preferences of different type of customer about different water purifier product are available in market. - To find out the problem of customer. - To study customer buying behavior while selection the product and to observe the behavior to reach at a conclusion for a optimum product. - Find out different type of customers requirement.

COMPANY PROFILE
Rs. 8 billion multi-product, multi-channel corporation part of the Shapoorji Pallonji Group Operating in over 100 cities with over 6,000 employees Pioneers & leaders in water purification systems, vacuum cleaners & air purifiers Pioneers in direct selling - Asia's largest direct sales organisation - 6,000 strong direct sales force touches 1.50 million Indian homes, adding 1,500 customers daily Customer family now numbers over 6 million - enduring relationships as 'Friends for Life''
Expanded channels that reach out to customers to include

A 3,800 strong dealer sales network A 58 distributor strong institutional sales network A security systems division A strong service network backs up sales efforts - 4000 company trained technicians make 15,000 kitchen visits daily, supported by call centers, customer care representatives & mobile service vans

24 hour helpline for customers Eurohelpline A customer finance scheme, Eurovalue, for customers to easily obtain the means to live healthier lives Euroclean Vacuum Cleaners - India's Largest Selling Vacuum cleaners with over 2.5 million satisfied customers Already expanded into 450 smaller towns through franchised direct operations Ranked among India's Most Admired Consumer Durable Companies & Best Employers (3 times in a row), Winner of 'MAKE' Awards and a case study at the prestigious Harvard Business School

Friends for Life The customer has always been at the centre of our business

New Avenues Forbes Aquasure, Eco Friend

A Friend to Society Nananani Park, Eye Camps, Acupressure sessions, City excursions etc.

Eureka Forbes Institute of Environment Unpolluted water and Air - the Birthright of every Indian

Financials High trajectory growth that defines market sentiments, a summary of our financial performance

Pollution Watch View today's Air Pollution Level

Aquachek Network of labscomplete chemical, organic, microbial, viral testing s facilities

Rainwater Harvesting Rainwater - the purest form of water available

The customer has always been at the centre of our business Always in close and constant touch with customers, listening to them to understand their needs Created exciting new products and services to satisfy their needs Educated them, changed their perceptions and practices A sale is only the beginning of a relationship - make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care initiatives Everyone in the company strives to make our customers Friends for Life

Rechristened our offices Customer Response Centres (CRCs) making them the hub of all customer-centric efforts A significant part of our revenue comes from relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers

As more channels to reach out to customers were introduced, organisation restructured to harmonise these multiple avenues of interaction and present a single face to the customer any customer is everyones customer under this process of Convergence

Forbes Aquasure, an exciting new range of economical water purification products to penetrate the low end of the market, especially areas where there is no power and water
to pre-empt competitive entry

Eureka range of Eco-friendly cleaning solutions produced with technical support from Ecolab, Germany
for a whole host of households cleaning needs

Nana Nani Parks for our senior citizens Inaugurated in 1999, The Year of the Senior Citizen In association with reputed NGO's Well landscaped with convenient walkways and individual seating systems Hosts important religious festival celebrations Newspapers and periodicals available Complimentary tea every morning and Aquaguard drinking water kiosk Information on Government & other facilities for senior citizens Pollution Watch information Painting competitions for grandchildren Yoga classes, eye camps, acupressure sessions etc Weekly medical check-up on site by a leading hospital Periodic city excursions by a leading travel group
Safe drinking water to earthquake victims in Bhuj and cyclone victims in AndhraPradesh

Promotes awareness about conservation & management of natural water & air resources Monitoring and broadcast of air pollution levels on Pollution Watch in association with NDTV television network to create public awareness World Environment Day activities including tie-ups with the National Geographic and Discovery channels

Aquachek water labs conduct free water tests in 14 cities across India Actively promoting Rainwater Harvesting to supplement and recharge our groundwater EFIE award recognises groundbreaking research in molecular biology & eradication of water borne diseases World Water Day spreads awareness of water borne diseases Water-testing kits provided to UNICEF to check water quality samples in India Pollution control camps and initiatives with medical

associations for the prevention & cure of respiratory diseases Seminars on water related subjects sponsored; grants and scholarships for environmental research initiated Euro-Enviro Quiz - the first national environmentfocused quiz for school children Painting competitions, training sessions and forums in schools & colleges

The Directors are pleased to submit their report and the audited accounts of the company for the year ended 31st March, 2007.

FINANCIAL RESULTS :
Particulars
Sales and Other Income Profit before Depreciation Less : Depreciation Profit before Tax Less : Provision for Current, Fringe Benefit and Deferred Tax Profit after Tax Add : Balance brought forward from previous year Amount available for appropriation

Current Year Previous Year (2006-07) (2005-06) Rupees Rupees

7,39,98,67,154 47,95,68,457 9,00,27,767 38,95,40,690 14,04,03,806 24,91,36,884 12,89,86,712 37,81,23,596 6,39,00,000 2,13,00,000 1,25,81,910 10,00,00,000 18,03,41,686 6,33,57,03,128 42,37,45,077 8,41,60,633 33,95,84,444 11,98,48,588 21,97,35,856 10,47,50,156 32,44,86,012 8,52,00,000 1,19,49,300 9,83,50,000 12,89,86,712

APPROPRIATIONS :
Interim Dividend Proposed Final Dividend Tax on Dividend Transferred to General Reserve Balance carried to Balance Sheet

ADEVANTAGE OF COMPANY
1-Delivey of product is very fast and free service. 2-There is no problem of bargaining. 3-Free installation. 4-No transportation cost. 5-product is very good and durable. 6- Company provided to better services and free home delivery. 7-Company has to ISO 9001 certification.

VACUUM CLEANERS

Euroclean Ultima Euroclean Wet & Dry Forbes Trendy Steel Forbes Trendy Cherry

Forbes Easyclean Euroclean Turbo Euroclean Supremo Euroclean Ace New

PRODUCT DETAILS

EUROCLEAN ACE NEW Indias only mild steel bodied vacuum cleaner a complete home c... Price Rs. 7,390/- (INR)

EUROCLEAN SUPREMO Revolutionary Cyclonic Centrifugal Power, NANO Silver Safe , Su... Price Rs. 7,990/- (INR)

EUROCLEAN TURBO Powerful Mini Vac, Lightweight International Design , Suction &... Price Rs. 3,990/- (INR)

EUROCLEAN ULTIMA Unleash the power of steam. Did you know that steam is a very pow... Price Rs. 23,500/- (INR)

EUROCLEAN WET & DRY Revolutionary Wet & Dry Cleaning, HEPA Pure Air Filtration , S... Price Rs. 9,690/- (INR)

FORBES EASYCLEAN Multipurpose Daily Use Vac, Suction & Blower Functions, Shoul... Price Rs. 2,195/- (INR)

FORBES TRENDY CHERRY Complete Vacuum Cleaner, Range of Accessories, Suction & Blower... Price Rs. 5,750/- (INR)

FORBES TRENDY STEEL Complete Vacuum Cleaner, Range of Accessories, Suction & Blower F... Price Rs. 5,950/- (INR)

SECURITY SOLUTIONS
Home Security System I-See I-Speak Access Control System Controllers SY200NT2 Controller SY200NT4 Controller Readers Syris Proximity Readers SH-1 Proximity Reader SH-VR Reader Cards SH - C1 SH-VR Reader Proximity SH-4 Proximity Reader SH-5 Proximity Reader SH-6 Proximity Reader SH-7 Proximity Reader Proximity Kantech Proximity KT 200 PC 4020 FT/KT Securi-T-Link

SH-1 Proximity Reader SH-2 Proximity Reader SH-2KP Reader Proximity

Surveillance System

Camers VCM110 VCM111 VCM211 VCM201 Monitors SAM 9 SAM 14M Time Lapse STR 24/48 STR 960 Intrusion Alarm System PC 585 Detector Bravo 501 Bravo 501GB Bravo 601 Force 2 201 WLS904 WLS906 Fire Alarm System WLS907 WLS908 WLS909 Key Fob WLS910 Keypad Glass Break Detector PC 1565 STR 961 SOS 2W SAM 12 VCM310 VCM311 VCM401

Conventional Fire Detection System DSC524-F Detector 100 series 200 series Addressable Fire Detection System AFP-400 Detector VIEW (Very Intelligent Acclimate PlusTM Early Warning)Laser RFX (Radio Frequency Smoke Detector Control Detection) TM HARSH (Hostile-Area Smoke Head) AFP-1010/AM2020 400 series

HOME SECURITY SYSTEMS ...

INTRUSION ALARM SYSTEM By installing the intrusion detection systems you can effectively protect your p...

ACCESS CONTROL SYSTEM With the access control systems you can keep certain areas within the premises o...

FIRE ALARM SYSTEM The ultra-sensitive fire detection systems give you the much needed time advanta...

SURVEILLANCE SYSTEM With the surveillance systems you can monitor what exactly is happening in diffe...

WATER PURIFIERS
Forbes Springfresh (R.O.) Aquaguard Total i-Nova Aquaguard Total Gold Nova Aquaguard Compact Aquaguard Classic Aquaguard Booster Aquaguard Hi-Flo Aquaguard Total RO Forbes Designa Forbes Aquaflo Aquaguard Total NF Aquaguard ULTRA Forbes Crystal

AQUAGUARD TOTAL RO SMART

AQUAGUARD COMMERCIAL WATER PURIFIER

Aqua guard 200 is designed to purify water no matter what the source of water supply. One look at its advanced features and you know you can trust Aqua guard to protect you and your employees from all waterborne diseases. Retains natural quality of water Effective 3-stage purification process International technology Special power-saving feature High volume. Low cost Built-in voltage stabilizers Built-in safety mechanism User-friendly features Sleek design and tough body Water control sensor Unique flow of water Efficient after sales service at your doorstep

AQUAGUARD COOLER CUM PURIFIER

Only Aqua guard cooler cum purifier has the technology to ensure that your drinking water is not just cool but also 100% safe. It comes with the ISO 9001 certification and a purification capacity of 40 liters per hour. Naturally wholesome water. Advanced 3-stage purification process. Last point purification. International Technology. Aquaguard's 2 money-saving features. Instant cooling. Choice of room temperature water. Built-in safety features. In-built voltage stabilizer. Sleek design and tough body. Efficient after sales service at your doorstep Aquaguard's international acclaimed product

FORBES CRYSTAL
The Sleek new Crystal is a 3-stage sophisticated water purifier Note : Available in leading consumer electronics and home appliances showrooms across the country. Price :Rs. 7,450/- (INR) The 3 components, Sediment Filter, Activated Carbon block and UV Chamber ensure pure, safe drinking water In built voltage stabilizer with special indicator Auto power shut off to save unnecessary power consumption Electronic flush to drain stagnated water Electronic Monitoring System to ensure only pure and safe water

AQAGUARD ULTRA
Introducing Aqua guard Ultra. The Water Purification System with Ultra filtration Membrane. Aqua guard Ultra uses Ultra filtration technology, an advanced purification process that filters impurities even in the molecular range, including disease-causing bacteria, virus and protozoan microorganisms. It ensures that every glass of water your family drinks, is pure, safe and crystalclear. Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration. Price :Rs. 7,350/- (INR) Advanced Ultra filtration System Ideal for TDS levels up to 500 mg/ltr. No electricity required Works with loft tank High storage capacity

AQUAGUARD TOTAL RO SMART

Aqua guard Total RO Smart revives the original taste of water, lost due to high concentration of Total Dissolved Solids (TDS), hardness and heavy metal contaminants like arsenic, lead and mercury. Aqua guard Total RO Smart has an advanced purification process that removes disease -causing bacteria, virus, protozoa, and cysts and reduces all ionic particles including heavy metals, pesticides and TDS from water. Aqua guard is trusted by 15 million Indians, certified by over 100 laboratories worldwide and endorsed by the Indian Medical Association. Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.

Its unique 5 Stage Purification Process Revolutionary Reverse Osmosis membrane Membrane Life Enhancer

FORBES AQUAFLO
The Forbes Aquaflo Water Purifier based on UV technology. Encased in scratch resistant ABS body, the system offers you a 3 stage filtration - cum - purification process that delivers safe drinking water. Note : Available in leading consumer electronics and home appliances showrooms across the country. Price :Rs. 5,800/- (INR) ABS Plastic body Superior Flow rate of 1 lt/min 3 stage filtration Electronic monitoring system

AQUAGUARD TOTAL I-NOVA

Intelligent Water Purification System. Future of water purification. Intelligent Auto-Fill System to customize water flow. Removes Harmful Pesticides and VOC from water. Unique IQA System. Gold Seal Certified (Class A) by Water Quality Association, USA (As per NSF standards). And a host of other exciting features Note: Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration Price :Rs. 8,850/- (INR) MCS IQA Unique e-boiling+ Auto Shut-off EMS Smart Flow - New Feature Decalcifier

Melodious Tunes - New Feature Convenient Water Tray Auto Flush

AQUAGUARD TOTAL GOLD NOVA

Ultimate Water Purification System. The gold standard of purity. Only water purifier with Patented Surround Purity System Patented Silver Sure Technology removes harmful pesticides and VOCs from water Gold Seal Certified (Class A) by Water Quality Association, USA (As per NSF standards) And a host of other exciting new features. Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration. Available in select cities only. Price :Rs. 9,590/- (INR) Intelligent Auto-Fill system

Intelligent Ergonomic Design Mineral Preserver system Intelligent Micro Controller Scan (MCS) system Endorsed by Indian Medical Association

AQUAGUARD TOTAL RO
Enhanced Reverse Osmosis Water Purification System For sweet water that stays purer, fresher, for longer. Patented Anti Microbial protection ensures water stays pure and fresh. Silver Surety technology for pure and fresh drinking water. Enhanced Purification And a host of other exciting new features. Note : Available exclusively through the trained Direct Sales Specialist of Eureka

process.

Forbes. Ask for a free home demonstration. Price :Rs. 14,500/- (INR) Intelligent Auto Flush Membrane Life Enhancer Tamper-proof Reject Water Value Enhanced Booster Pump Double Filtration Transparent Tank Weight Sensor Dual Flow Tap No Dry Running of Pump Enhanced Storage Capacity

AQUAGUARD HI-FLO
Water purification system with high flow rate eboiling+. Indias largest selling water purifier. Trusted by over 20 million people. Tested across 105 laboratories. Complete 3 stage purification system. High flow rate of purified water.

 Available for offices, commercial establishments, restaurants. Note: Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration. Price :Rs. 9,190/- (INR) Higher Flow Rate Unique e-boiling+ Water Control Sensor (Available separately) EMS Programmable Dispensing

AQUAGUARD COMPACT
Water purification system with 2

Indias largest selling water purifier. Trusted by over 20 million people. Tested across 105 lab Complete 3 stage purification system. International 2 in 1 cartridge for improved filtration and good tasting water. Decalcified system to preserve essential minerals in water.

Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. As Price :Rs. 7,190/- (INR) Intelligent Purity Sensor System Complete water Purification with e-boiling+ International Dual Chamber System Mineral Preserver System

FORBES SPRINGFRESH (R.O.)

The Forbes Spring fresh is a 6-stage RO water purifier. Note : Available in leading consumer electronics and home appliances showrooms across the country Price :Rs. 14,000/- (INR) Removes excess TDS from hard water and makes it taste fresh. Has auto shut-off of the pump, with unique weight sensor mechanism. Separated sealed cap for the storage tank protects water from dust and impurities.

FORBES DESIGNA
Presenting the Forbes Designa. The stylish 3 stage water purifier with UV technology. Complements your refined taste. Delivers safe drinking water free from physical and organic impurities, odor, bacteria and viruses.

Note : Available in leading consumer electronics and home appliances showrooms across the country. Price :Rs. 6,750/- (INR) Elegant on-line water filter-cum-purifier Can be placed conveniently on the counter or mounted on the wall 3 stage purification system Special dual filter cartridge which removes suspended impurities, odor, bacteria and viruses World proven UV technology destroys pathogenic bacteria and viruses

AIR PURIFIERS
Euroair Euroair Geneus

EUROAIR Comprehensiv e Air Purification system to clean indoor air of all ... Price Rs. 6,400/- (INR)

EUROAIR GENEUS Presenting an air purification system so smart that it can even s... Price Rs. 9,900/- (INR)

Corporate Head Office:(Administration)

Konkan Nagar Co-operative Housing Society Ltd. Prakash Narayan Kotnis Marg, Mahim (West), Mumbai - 400 016. Tel : +91-22-2444 3436

Corporate Operation Office:

Bhupesh Gupta Bhavan, 85, Sayani Road, Prabhadevi, Mumbai - 400 025. Tel : +91-22-2430 1725

Registered Office:
7, Chakraberia Road (South), Kolkata - 700 025. Tel : +91-33-2474 9342

CUSTOMERS RESPONSE CENTERS (CRC) IN JAIPUR

Corporate Office:Guman II, IInd Floor, Opp Taigore Public School, Vaishali Nagar, Jaipur - 302 021 Tel:- 0141-5100995/996, 2352664, 2352698,

Sale & Service Office:2/25, Satya Vihar, Near Jain ENT Hospital, New Vidhan Sabha, Lalkothi, Jaipur Tel:- 0141 2744098

RESEARCH METHODOLOGY
Personal interviews are the best suited for descriptive research. In order about peoples knowledge, beliefs, preferences, satisfaction etc. and to measure these magnitudes in general population. To serve our purpose therefore our following methodology was adopted:Primary data: Data is collected with help of questionnaire prepared to observe the views of customers Sample Location: Jaipur Sample Size: The size of sample was 270 customers of jaipur city. Sample Technique: Randomly selected customers in jaipur. Tabulation & Classification: Proper statistical treatment is given to the data. Further in analysis and finding.

1)

2) 3) 4) 5)

FINDINGS

1. As per the Survey and study the sales on commercial Places. 2. As per survey Report the Demand among Different Products. 3. As per Survey mostly Customers want to buy water cooler. 4. As per Survey more customer thinks that why the buy the costly Product for their Labors because the do hard work 5. According to the study the areas where more rich people live. There still is demand for pot. Main reason behind it labors do hard work 6. As per Survey mostly customer have not interested in A.G.C.C.P.

WATER CONTENT IN OUR BODY

75% OF OUR BODY IS MADE OF WATER Organs % of Water Brain 75 Heart 75 Lungs 86 Liver 86 Kidneys 83 Muscles 75 Blood 92

NATURE OF GROUND WATER AT JAIPUR

S.N o 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

PARAMETER pH Turbidity (NTU) T.D.S. mg/lt. Total Alkalinity Mg/lt. Total Hardness (CaCO3) mg/lt. Calcium (Ca) mg/lt. Magnesium (Mg) mg/lt Chloride (Cl) mg/lt. Total Iron (Fe) mg/lt. Fluoride (F) mg/lt.

RANGE MIN MAX 6.56 8.79 1.0 185 135 50 02 02 13 0.02 0.02 13.0 2800 1800 1310 340 290 560 290 6.80

AREAS Sanganer, Mansarovar. Sanganer, Mansarovar, VKI, Sitapura Sanganer, Johari Bazar, Malviya Nagar, C-Scheme Sanganer, VKI, Durgapura, sodala Adarsh Nagar, Sanganer, Kishanpole, Ramnagar Sanganer, Hawa sarak, VKI, Ramgunj , Mansarovar Sanganer, Hawa sarak, VKI, Ramgunj , Mansarovar Sitapura, VKI, Rajapark Sanganer, Sitapura, VKI, Jagatpura, Raja Park Sanganer, Johari Bazar, VKI, Sitapura, Bapu Bzr, Ajmer Rd., Gopalpura, Raja Park

AFTER SALES FACILITY BY EUREKA FORBS LTD., JAIPUR

S.No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Authorized Service Centers Chetna Services Classic Services Easy Care Services Incorporates Hardik Kinshp Enterprises Manoj Enterprises Safe Hand Services Shashi Enterprises Surya Enterprises Wonder Care Services Areas Covered Sanganer, mansarovar C-Scheme, Civil Lines, Sodala, Hawa Sarak, New Sanganer Road VKI, Ambabari, Vidhyadhar Ngr, Shastri Ngr. Gopalpura bypass, Durgapura, Mahesh Nagar Jawahar Ngr., Janta Colony Bani Park, MI Road Malviya ngr. Jagatpura Vaishali Ngr., Shyam Ngr., Ajmer Rd. Sirshi Rd. Purana Sahar, Ajmer Road Raja Park, Adarsh Ngr., Tilak Ngr., Agra Road Bapu Ngr, Lal Kothi, Tonk Road, Barkst Ngr. Contact Person Mr. Ajay Mathur Mrs. Priyanka Srivastav Mrs. Meenu Gupta Mrs. Ritu Gupta Mr. indu prakash Sharma Mrs. Renu Sharma Mr. Ritesh Mathur Mr. Pawan Singh Mr. Vijay dwivedi Mr. Neeraj Bhatia Mr. Pankaj Gupta Contact No. 3269874 2220325 2335571 2229402 2601649 2204905 3237686 9829283501 2593904 2608579 2709208

Different Brands Of Water Purifiers Which Were Available in the Market (according to survey)
S.No. 1 2 3 4 5 6 Brand Name Eurekaforbes ZeroB BlueStar Kent Philips OTHERS Percentage 51% 21% 12% 8% 5% 3%

60% 50% 40% 30% 20% 10% 0% P e rc e n t a g e 1 E u re k a F o rb e s 2 Ze ro B 3 B lu e S t a r 4 K ent 5 P h ilip s 6 O TH E R S

How the Customer Came to Know About the Brand

Sales men Percentage News paper TV ad Other

45%

25%

30%

10%

P erc entage

S ales m en News paper TV ad O ther

WHICH FEATURE YOU PREFERRED WHILE PURCHASING A WATER PURIFIER?

Features Percentage Look 15% Service 45%
Percentage

Price 15%

Brand Loyal 25%

45%

Percentage 25%

15%

15%

Look

Service

Price

Brand Loyal

Use of Drinking water facility

Pot Water Tank Campher 160 140 No of Customers 120 100 80 60 40 20 0 Pot Water Cooler + Aquaguard Water Tank Only Aquaguard Campher 1 140 45 40 25 20 Products 45 40 25 20 140 Water Cooler + Aquaguard Only Aquaguard

REASONS BEHIND LACK OF DEMAND OF A.G C.C.P

1. Main Reason is that product is very costly according to customer views. 2. Mostly customers dont want to buy for labor. 3. Mostly customers have interest in water cooler of low prices for cool Water.

4. Mostly owner think about your self. They use to Aqua guard in their home.

REASON FOR PREFERENCE OF SALLING OF EUREKA FORBESS PRODUCT

1. There is not available these kind of product in market. 2. Salling is done by only direct marketing. 3. Company provide to free installation. 4. Company provide to better services. 5. Customer has to satisfaction to company product. 6. Customer pays to payment after product delivery.

REASONS BEHIND THE INCREASING DEMAND OF EUREKA FORBES PRODUCTS

1. Companys products are qualitative. 2. No competition in the market of these kind of product. 3. Through the direct selling every person know about (Aqua Guard). 4. Main Reason is that hard work is done by the Employees of company 5. Customers requirement is fulfilled by companys employee. 6. Aquaguard product is very famous. 7. Products are very easy in use and durable. 8. Company Provide many product according to customers requirement.

Limitations of the study:Though tried to take almost care, to make the research work exhaustive, still the researcher could not role out the presence of the few and unavoidable flows in the research. 1) The sampling error, that appeared due to the kind of sampling techniques adopted. 2) The researcher has to depend upon the information provided by the respondent, which might be false as respondent are very reluctant on providing right information. 3) The research was restricted to the various areas of Jaipur only so it is difficult to generalize the interpretations made out of the findings. 4) Time constraints will be there, because the retailers have not enough to give us for the study. 5) The conclusion arrived at are based upon very less experience of the researcher in the field.

RECOMMENDATIONS

According to the survey this time of the demand for aqua guard cooler cum purifier is decreasing but increase of demand for water purifier product. The reason is that A.G.C.C.P is very costly according to customers views which cost is 28000/- but if there is only single product then there is less than requirement .during the survey I found that customer want cheep product. I have got mostly requirement of water cooler only. A.G.C.C.P. cans success in only offices not in factories.

SIGNIFICANCE OF STUDY
To the Water Purifier Companies:An in-depth behavioral knowledge and comprehension of factors which affect the purchase of Purifier Products companies in formulation and implementation in their marketing and advertising strategies. They will be to target more precisely on the consumer need and wants. As the market is becoming buyers market and consumer is the king the above knowledge will help the companies to survive against their companies.

To the Researcher :The researcher will learn a lot in the field of consumer research. Researcher will get an opportunity to implement his theoretical knowledge of management in practical life. The research will provide the researcher a significant knowledge and practical insight of factors which affect the purchase of the Purifier Products.

(3) To Others :The research is significant for the other students who are interested to know in detail about factors which affect the models of Purifier Product. The researcher will also guide the other researcher for further study.

CONCLUSION
There is a big market of water purifier product in jaipur city. And there are many type companies in the market. Ex.:- Hundai, Zero-B,Kant, and local product. Eureka Forbes has good distributor channels in the market for fulfilling demand the demand of customer. Eureka Forbes has more market share as compared to other company brand in jaipur. Eureka Forbes has to many type products for home and commercial place. 1-Aquagurard-200 2-Aquaguard-600 3-Aquagurad storage cooler cum purifier 4-Aquaguard Reviva (Institutional Reverse osmosis water purification system) Low class People cant have Capacity to buy costly water purifier product.

BIBLIOGRAPHY

1. www.eurekaforbes.com

2. Dainik Bhasker

3. www. google.com

4. Catalogs of Aqua guard product

CUSTOMER QUERIES
1. Which companys Compressor is inbuilt in A.G.C.C.P? AnsKirlosker. 2. Water Cooling Capacity? Ans40LPH.. 3. water boils? AnsNo. 4. Electrical Sort? AnsNo.. 5. After sale service ? AnsArea wise service centers..

Do you know about TDS? A. yes 100 B. No 150 C. Cant say 50

Do yoy about TDS ? A. yes B.No C. Cant say

Here I found that 50 percent persons are dont know about TDS.

Do you know difference between ro & Aquqguard? a. yes b no c cant say 100 150 50

160 140 120 100 80 60 40 20 0 a. yes b no c cant say

Series1

Series2

with the help of survey we found that 70 percent persons are dont know about Difference between both.

Availability of drinking water? A. Boring water 75 b. Direct supply 150 C.others 75

160 140 120 100 80 60 40 20 0 avilblity of drinking water? A. Boring water b. Direct supply C.others

Series1

Series2

Most of the persons are prefer direct supply water.

do you prefer Eureka Forbes water than others? A. yes B. no C.Cant say

200 20 80

200 180 160 140 120 100 80 60 40 20 0

do you A. yes prefer Eureka forbes water than others? Series1 Series2

B. no

C.Cant say

Series3

Series4

There is positive response for eureka Forbes

Do you thing aqua guard essential for your family? A. yes 150 B. no 100 C.Cant say 50

160 140 120 100 80 60 40 20 0 1 Series1 2 Series2 3 Series3 4 Series4 Series5 5

Similar responses are shown here by consumers.

Do you know about water purifier cum cooler?

A. yes B. no C.Cant say

50 150 100

160 140 120 100 80 60 40 20 0

Do you know about water purifier cum cooler? Series1

A. yes

B. no

C.Cant say

Series2

Series3

Series4

More than 80 percent persons are dont know about purifier cum cooler.

Are you satisfied with sales service of Eureka Forbes? A. Best 50 B. Good C. Average D. Poor 150 75 25

D. Poor C. Average Series4 Series3 Series2 Series1 A. Best Are you satisfied with sales service of Eureka forbes? 0 50 100 150 200 B. Good

Mostly consumers are satisfied with sales service but they need more portability.

Are you sure that water you are drinking is pure enough? A. yes 75 B. no 175 C. cant 50

180 160 140 120 100 80 60 40 20 0 A.yes B. no ? C. cant

Most of the persons are aware that they are not drinking pure water.

Do you think most of diseases are caused by impure

water? A. yes B. no C. cant

200 70 30

200 180 160 140 120 100 80 60 40 20 0 A.yes B. no C. cant ?

Mostly persons are known about the causes which are found in impure water.

Use of products rather than Aqua

guard? A. pot B. Under tank C. Water cooler D. Others

150 75 50 25

150 100 50 0

1 2 3 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Use of products rather than Aquaguard? A. pot B. Under tank C. Water cooler D. Others

All others components are use but pots are used in major ratio.

Which companies product do you

want? A. Kent B. Zero 'B' C. Eureka Forbes D. Aqua mall

75 100 150 25

D. Aqua mall C. Eureka forbes B. Zero 'B' A. Kent Which companies product do you want? 0 20 40 60 80 100 120 140 160 Series2 Series3

Series1

Eureka Forbes lead in the market, the tough competitor of Eureka Forbes is Zero B.

Do you think that normal water is pure for

drink? A. yes B. No C. Cant say

150 100 50

160 140 120 100 80 60 40 20 0 Do you think that normal water are pure for drink? A. yes B. No C. Cant say Series1 Series2 Series3 Series4

The responses are shocking because 50 percent persons are happy with that normal

water.

Do you know about Eureka forbes?

A. yes B. No C. Cant say

200 75 25

200 180 160 140 120 100 80 60 40 20 0 Do you know about Ureka forbes? A. yes B. No C. Cant say

Series1

Series2

With the help of this survey I found approx 70 percent people are know about eureka Forbes

.
Do you know about Water purifier?

A. yes B. No C. Cant say

205 50 25

With the help of survey I found that 75 percents persons are know about water purifier.

ANNEXURE
QUESTIONNAIRE

Company Name Owner Name . Address.. Phone No. 1-Availability of drinking water? A-Government supply 2-Use of product? A-Pot C-water Tank B-water cooler D-Other.. B-Boaring water C-Commercial water supply tank

3-Do you want to buy of Aqua guard Cooler cum Purifier? A-Yes B- No C- cant Say

4-In Which Company product do you have interested? A-Kent B-Zero b C-Eureka forbes D-Aqua mall

5-Location of residence? A-Sitapura,pratap ngr B-Sikar road C-Ajmer road D- Chandpoll

6-How you make water drinkable if not using water purifier? A-Through boiling B-filtering C-Nothing

7-Do you think water pure for drinking? A-Yes B-No C-Can not say

8-DO you know about TDS ? A-Yes B-No 9- Do you know about Water purifier? A-Yes B-No 10- Do you know about Eureka forbes? A-Yes B-No A-Yes B-No

C-Can not say C-Can not say C-Can not say C-Can not say

11- Do you think that normal water is pure for drink?

12- Do u think most of diseas are caused by impure water? A-Yes B-No C-Can not say 13-Are u satisfied sales service of EUREKA FORBS? A-Yes B-No C-Can not say 14-Do u prifere EUREKA FORBES water purifier and other? A-Yes B-No C-Can not say