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  • Branded Utility 1204148415630883 3

    Загружено:

    Raluca Berceanu
    3 просмотров21 страница
    Brands wiII need to create a55s or destinations which are equaIIy interesting. Brands wiII need to create OWN LABEL onIine 5roducts and services. MobiIe a55Iications which extend meaningfuI brand ex5eriences.

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    branded-utility-1204148415630883-3

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    Brands wiII need to create a55s or destinations which are equaIIy interesting. Brands wiII need to create OWN LABEL onIine 5roducts and services. MobiIe a55Iications which extend meaningfuI brand ex5eriences.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    3 просмотров21 страница

    Branded Utility 1204148415630883 3

    Загружено:

    Raluca Berceanu
    Brands wiII need to create a55s or destinations which are equaIIy interesting. Brands wiII need to create OWN LABEL onIine 5roducts and services. MobiIe a55Iications which extend meaningfuI brand ex5eriences.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 21

    - The "seIfishness" factor

    - CIutter
    - Fragmentation more than offIine
    - Fast changing
    - Measurements uncIear even so Iate
    in the Iife stage
    - PIanning stiII a mystery
    W $5eciaI 5rojects
    - Piggie backs
    - Innovation
    &sers onIy want to go where brands have nothing
    to offer (maII vs. Vodafone store)
    Brands wiII need to create a55s or destinations
    which are equaIIy interesting
    Brands wiII need to create OWN LABEL onIine
    5roducts and services
    W AnomaIy - Johnny VuIcan
    - brands creating offIine 5roduct
    ins5ired 5roducts for onIine to com5ete
    in the onIine worId
    W Tribe of Barbarians
    - Agencies doing work much cIoser to
    5roduct deveIo5ment
    "you can 5robabIy ex5ect designers
    such as Bernett to be working on
    mobiIe a55Iications which extend
    meaningfuI brand ex5eriences to the
    mobiIe customer..."

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