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  • Bib Log

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    Matam Prasad
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    This document contains a bibliography listing 4 references used for research on marketing decisions and consumer behavior. The references include marketing management textbooks by Kotler and Keeler, Green, Tull, and Albaum; a book on service marketing by Zeithmal and Bitner; and a consumer behavior book by Schiffman and Kanuk. It also lists 4 websites for Maruti Suzuki and Google that were potentially referenced.

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    This document contains a bibliography listing 4 references used for research on marketing decisions and consumer behavior. The references include marketing management textbooks by Kotler and Keeler, Green, Tull, and Albaum; a book on service marketing by Zeithmal and Bitner; and a consumer behavior book by Schiffman and Kanuk. It also lists 4 websites for Maruti Suzuki and Google that were potentially referenced.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    30 просмотров1 страница

    Bib Log

    Загружено:

    Matam Prasad
    This document contains a bibliography listing 4 references used for research on marketing decisions and consumer behavior. The references include marketing management textbooks by Kotler and Keeler, Green, Tull, and Albaum; a book on service marketing by Zeithmal and Bitner; and a consumer behavior book by Schiffman and Kanuk. It also lists 4 websites for Maruti Suzuki and Google that were potentially referenced.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    1

    BIBLIOGRAPHY

    1. Phillip Kotler & Kevin Lane keeler, Marketing Management 12
    th
    Edition (New
    Delhi: Prentice hall oI India, 2006).


    2.Paul E.Green Donald S Tull and Gerald Albaum, Research Ior Marketing Decisions 5
    th

    Edition (New Delhi: Prentice hall oI India, 2004).


    3.Valarie A.Zenthmal and Mary Jobitner, Service Marketing-Integrating customer Iocus
    across the Iirm 3
    rd
    Edition (New Delhi: Tata McGraw Hill-Edition 2004).


    4.Leno G.SchiIIman &Leslie Lazar Kanuk, Consumer Behavior 8
    th
    Edition (New Delhi:
    Prentice hall oI India, 2004).


    B SITS

    www.marutisuzuki.com
    www.marutiudyog.com
    www.marutitransport.com
    www.google.com

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