NATIONAL UNIVERSITY OF MODERN LANGUAGES Department of Management Sciences Subject: Teacher: Course: Session: Principles of Marketing Naseer Rajput

/ Hanif Shahzad MBA 1st Semester January-June2008

WEEK #
Week No 1

TOPICS TO BE COVERED
Understanding Marketing and The Marketing Process

Week No 2

Marketing in a Changing World: Creating Customer Value and Satisfaction

Week No 3

Strategic Planning and the Marketing Process The Marketing Environment

Week No 4

Analyzing Marketing Opportunities Marketing Research and Information Systems

Week No 5 Week No 6

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Week No 7

Selecting Target Markets Measuring and Forecasting Demand

Week No 8

Market Segmentation, Targeting, and Positioning For Competitive Advantage.

Week No 9 Week No 10

Developing The Marketing Mix.

Designing Products: Products, Brands, Packaging, and Services

Week No 11

Designing Products: New Product Development and Product Life-Cycle strategies

Week No 12

Midterm Exams*

Week No 13

Midterm Break*

Week No 14

Pricing Products: Pricing Considerations , Approaches and Strategies

Week No 15

Placing Products: Distribution Channels and Logistics Management Placing Products: Retailing and Wholesaling

Week No 16

Promotion Products: Marketing Communication Strategy Promoting Products: Advertising, Sales Promotion, and Public Relations Promoting Products: Personal Selling and Sales Management

Week No 17

Building Customer Relationships through Satisfaction, Value, and Quality Creating Competitive Advantage: Competitor Analysis and Competitive Marketing Strategies

Week No 18

Extending Marketing, The Global Marketplace

Week No 19

Marketing Services, Organizations, Persons, Places, and Ideas Marketing and Society: Responsibility and Marketing Ethics

End term Examinations*

The number of weeks given can vary as the above schedule is tentative. Also, the date of examination may be shifted later or earlier. RECOMMENDED BOOKS Philip Kotler and Gary Armstrong, Principles of Marketing, 11th edition, Prentice-Hall,
Inc.

Marketing by Michael J . Etzel , Bruce J. Walker and William Stanton , International

Edition