Presented By: Ashok yadav

State Bank of India

Largest nationalized commercial bank in India
In terms of assets, number of branches, deposits,

profits and workforce. Headquarters in Mumbai,

Investment banking Credit Cards Commercial Banking

Mortgages

PRODUCTS

Retail Banking

Pensions
Asset Management

Private Banking

Investment Banking
An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.

Retail Banking
Retail banking refers to banking in which banking

institutions execute transactions directly with consumers, Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

Commercial Banking
Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

Private Banking
Private banking is a term for banking, investment and

other financial services provided by banks to private individuals investing sizable assets.

Asset management
Asset management is the

professional management of various securities and assets, to meet specified investment goals for the benefit of the investors.

COMPETITORS

Communication

SBI
Advertisement Personal Communicati on Sales Promotion Publicity & Public Relations Instructional Material

Personal communication

Customer Service Word of Mouth

Advertisements

Broadcast Print Internet Outdoor Direct Mail

Sales Promotion

Gifts Discounts

Publicity

Press Conference Special Events Sponsorship

STRENGTH

WEAKNESS

Brand Name Wide Distribution Network Market Leader Diversified Portfolio Low Transition Cost

Hierarchical management structure Highest non performing assets (NPAs)

OPPORTUNITIES

THREATS

Rural India Global expansion Branch Expansion Strong economic growth Corporate demand for credit

Changing interest rates and the changing policies of RBI Private banks in the rural and semi-urban sector Change in government policies

Target Markets
Two Types: Current users Proposed users 1. Rural population. 2. Working Class(High Net Individuals) 3. Increasing Middle Class

THANK YOU