LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 Cabbage aLch

2 halr dye Cheryl Cole

3 1roll uoll

8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm WhaL Lhe LexL offers Lxample
ulverslon


An escape from reallLy
AsplraLlon


SomeLhlng LhaL you wanL Lo be or look up Lo lL shows LhaL lf you work hard you
can do well ln llfe
CommunlLy


A sense of famlly frlends and belng wlLh
oLhers
Cfferlng how Lo soclallze wlLh people
and have fun
Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
Shows you can geL loads of money
and achleve nlce expanslve Lhlngs ln
llfe
ldenLlLy


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
Looklng Lo see whaL you wanL Lo
become when you're older and whaL
you wanL Lo achleve ln llfe
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary
Shows Lhere llfe ls exclLlng

C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence





ence ls