!uPl 8A!

Aqua||sa uartz Shower

rob|em def|n|t|on Low sales of CuarLz showers
keasons
O Aquallsa belng a premlum producL could noL be afforded by all
O evelopers and plumbers were skepLlcal abouL any lnnovaLed producL
O The sales Iorce oI aqualisa was inclined more towards servicing oI existing customers
rather than building up new customers.
O 9oor markeL peneLraLlon of aquallsa showers slnce onaquallsa showers slnce only premlum
O 9roducLs were puL up ln showrooms
O Also aL Lradeshop all Lhe feaLures and value of Lhe producL could noL be communlcaLed Lo
Lhe cusLomers whlch hampered sales

oss|b|e so|ut|ons
9rlclng should be resLrucLured and Lhere ls need of beLLer communlcaLlon of Lhe producL's value Lo
Lhe cusLomers lsLrlbuLlon neLwork has Lo be lmproved And Lhere should be Lralned personnel
presenL aL Lhe raLall sLores and showrooms so as Lo explaln Lhe feaLures of Lhe producL well Lo Lhe
cusLomers
Inte| Corp Go|ng to Cverdr|ve

rob|em Def|n|t|on
1 JhaL klnd odf dlsLrlbuLlon channels should be adopLed by ln1LL?
2 JhaL wlll be Lhe lmpacL of overdrlve on M9 buslness?
So|ut|ons
O 8eglonal dlsLrlbuLlon neLwork should be focussed on and Lhen global markeL should be
focussed
USA
1. OEMs like dell and gateways who have indicated their desire to sell the Overdrives
through their channels.
2.40 direct accounts
3. National distributors, regional distributors, direct resellers, superstores etc.
Japan
1. System ManuIacturers
2. Direct Resellers.
Europe
1. Distributors
!uPl 8A!


O mpact oI overdrive processors should have a minimal eIIect on MPG business. This can be
done by targeting and positioning yourselI as a complete new niche market which will cater
needs oI speciIic group oI people. Although MPG business will get aIIected by the launch oI
Overdrive processor