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QUESTIONNAIRE

PROJECT TOPIC :- Effectiveness of Advertising on LGs Home Products. RESPONDENTS PROFILE


Name:Address:Occupation:Sex:Age Group:Male [ ], ], ], Female [ ] 35 to 45 [ [ [ [ [ [ ] [ [ [ ] ] ] ] ] ] ] ] ]

15 to 25 [ 45 to55 [

25 to 35 [ ], 55 and above

Annual Income Group:-

up to Rs. 60,000 Rs.60,000 to Rs.1,20,000 Rs.1,20,000 to Rs. 2,00,000 Rs.2,00,000 and above [

Q. 1 Q. 2

Are you user of LGs Home Products? Yes [ ], No

If yes, Which Product are you Using? TV [ ], Refrigerator AC [ ], Washing Machine DVD/VCD [ ], Microwave Oven Vaccume Cleaner [ ] By which Medium you come to know about LG? Advertisement Family Member Friends/Relative/Neighbour Other Source [ [ [ [

Q. 3

] ] ] ]

Q. 4

Which advertisement feature influenced you most in a particular Ad.? Concept/Message [ ] Logo/Slogan [ ] Picturisation [ ] Overall [ ] Have you seen any LGs ad.? Yes [ ], No

Q. 5

Q. 6

What makes you recall LG? Logo/Slogan Message Presentation of Ad Model/Celebrity What do you like of the advertisement of LG? Impressive [ ], Satisfactory Unsatisfactory [ ]

[ [ [ [ [

] ] ] ] ]

Q. 7

Q. 8

What do you think about the most striking media to advertise LG? Television [ ], Radio [ ] Internet [ ], Newspaper [ ] Banner/Hoardings [ ], Magazine [ ] Based on the price range what impression do you carry of LGs product? Economical [ ], Costly [ ] Neither Economical nor Costly [ ]

Q. 9

Q. 10 Did you go to purchase LGs products after watching the ad. and ended up buying other products, influenced by the specific reason? Mention it. Yes [ ], No [ ] Q. 11 Did you go to exclusive LGs Showroom? Yes [ ], No [ ] ] ] ] ] ]

Q. 12 Does the advertisement reflect actual product profile? Yes [ ], No [ Q. 13 The advertising strategy of LG is Very good & Promising Good & Promising Good but Needs Alteration Needs complete Alteration Q. 14 Which competitors ads. do you like against LG? [ [ [ [

__________________________________________________________________ Q. 15 Do you want to give any suggestion for LGs advertisement? __________________________________________________________________ __________________________________________________________________

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Thanks for your cooperation