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 life-styles, 2009

:



.
:

1212-26
( )

. , . , .
Media Mobile Group

15%
Digital Gen. ,

(14%)

Young adults. , c
.
.

12%.
,
.

37%

, ,

21%.
, ,

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40

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15

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77

81

77

61

41

23

22

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21

15

24

20

21

15

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19

17

17
3

32

31

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32

28

29

31

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63

62

61

50

49

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.

57

71
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8
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64
,
53
51
,

53
44

48

34
39

29
27

37
37

28

22
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27

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43
44

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72

62

67



12-26

Fun, ,

15%
Digital Gen. ,

Young adults. , c
.
.

12%.
,
.

(14%)

,
,

37%

, ,

,
,

, ,

21%.
, ,

12

pautova@fom.ru

lebedev@fom.ru

www.fomgeneration.wordpress.com

 ()
(57%), (54%),

(66%),
(38%)

(54%), (48%),
(48%)

(68%)

(62%), (47%),
(38%) (38%)

 ()
-
100
94

86

80

73

84
60
71

67
40
20

20

87

67

77

14

44
27

26
55

66

61

51
78

59

88

79

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