BRAND MANAGEMEN T

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Syndicate 10 Abhishek Bharadwaj (11020541081) Prateek Tiwari (11020541) Rohit Goel (11020541116) Roshni Ahuja 5/4/12 (11020541117)

INTRODUCTION
Two- wheeler industry in existence

since 1995
3 Segments viz q Scooters q Mopeds q Motorbikes

Well known Brands- Hero Honda, Bajaj Auto, TVS Motors, HMSI, Yamaha India, 5/4/12

Two wheeler Sales

5/4/12

Matrices
q Company Image Vs Productivity q Marketing Image Vs price

Differentiation
q Cognitive Relationship Vs Emotional

Attachment
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Company Image Vs Productivity

Well known (image) Unkno wn Low volu me (Niche Brand) Honda CBR Royal Enfield

High volu me (Outstandingl y Successful) Hero Honda Splendor Hero Honda Passion (Volume Seller) TVS Victor
5/4/12

(Commodity ) LML Adreno LML Energy

Marketing Image Vs price Differentiation

Low (Price Diff.) Market Image (High) Hero Honda CD 100 High (Price Diff.) Hero Honda Karizm a Bajaj Pulsar Mahind ra Mojo

Market Image (Low)

Mahindra Stalio

5/4/12

Cognitive Relationship Vs Emotional Attachment

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