MGT 368 Business Plan General Instruction There would be no page limit for the business plan but

it is mandatory to follow the recommended guidelines. You must include the following items but not limited to it. Any relevant additional information will help to improve your grade. Business plan outline: 1. Executive summary 2. Profile of the team 3. Company overview Name Tag line Mission statement Vision statement Values Company guidelines for employees CSR Key products and services Strategic goals and objectives 4. Industry overview and analysis PEST analysis Porters five forces SWOT Industry and product life cycle Core competencies Competitive advantage Additional strategic consideration 5. Market Overview Potential customers Size and the growth of the market Strategic group analysis 6. Overall Strategy Long-term and short-term

7. Company value chain analysis and operation plan Existing core competencies Future competencies Product / service overview Facilities Equipment Production process R&D Q&A 8. Marketing Plan Sales and marketing Distributions Advertising / Product promotion Customer service 9. Human resource strategy Key issues Staff requirement Structure Expectations 10. Risk analysis Foreseeable and unforeseeable barriers Use of derivatives 10. Financial management plan Assumptions Financial plan Income statement Cash flow statement Balance sheet Capital budgeting and feasibility 11. Long-term sustainability 12. Conclusion

Important notes: Sources must be properly cited Plagiarism is the ground for expulsion from the course All group members have to equally contribute in the assignment All the calculation must be done using Excel Must include reference page All group members will have to present during the presentation The instructor reserves the right to make necessary changes in the content