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A Presentation On

By: Manjit Gogoi 1 M090700041

INDUSTRY OVERVIEW
A share market/stock market is an open market for fiscal operations such as trading of a firm's share and derivatives at a fixed cost. These securities are further listed on a stock exchange. A Share market does not offer any corporeal service and is not a separately owned business entity.

It was in 1875 that the Indian Share Market first started


functioning. The first share trading association in India was known as the Native Share and Stock Broker's Association, only to become the Bombay Stock Exchange (BSE) later on. This trading association started off its operations with around 318 members.
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Bombay Stock Exchange (BSE) Founded in 1875. Trading items in Bombay Stock Exchange : Equity or Shares Derivatives (Futures and Options) Debt Instruments

National Stock Exchange (NSE)


Set up in 1993. The products that are traded in the National Stock Exchange are: Equity or shares Futures (both index and stock) Options (Call and Put) Wholesale Debt Market Retail Debt Market

INDIABULLS OVERVIEW
Snapshot Current

principal business include real estate development, financial services, securities and power. Also offers an array of other financial services products, including depository services, equity research services, third party financial and insurance product sales and commodities trading. IndiaBulls and its group companies have attracted USD 800 million of equity capital in foreign direct investment (FDI) since March 2000.

COMPANY PEOPLE

Mr. Sameer Gehlaut Mittal Chairman, CEO, Whole-time Director Director


Mechanical Engineer, Electrical Engineer IIT Delhi Delhi Worked for Halliburton in Worked in the United States.

Mr. Rajiv Rattan


President, CFO, Whole-time Director

Mr. Saurabh
Co-Founder,

Electrical Engineer, IIT Delhi IIT,

Worked in Schlumberger Schlumberger


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Diversified Businesses :
IndiaBulls Financial Services SME loans Commercial Vehicle Loans Insurance

IndiaBulls Power Ltd

IndiaBulls Real Estate Organized retail Commercial development Residential development

INDIABULLS SECURITIES LTD The Company's primary business activity is to carry on business of stock and share broker on National Stock Exchange of India Limited and Bombay Stock Exchange Limited. The Company also provides depository services, mutual fund and initial public offering (IPO) distribution to its clients. The Company is a depositary participant with the National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited (CDSL) for settlement of dematerialized shares. It performs clearing services for all securities and commodities transactions. There are 3 mediums of using / accessing their Trading Services: Power IndiaBulls (PIB) IndiaBulls Signature Account Relationship manager(RM)
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Study on Comparative Analysis of Stock Brokers in Chandigarh Region

OBJECTIVE OF THE STUDY


PRIMARY OBJECTIVE: - How IndiaBulls Securities Ltd is best service provider as a stock broker in the Tri-city region. SECONDARY OBJECTIVE: 1. To know about the awareness towards stock brokers and share market. 2. To study about the competitive position of IndiaBulls Securities Ltd in competitive market. 3. To know the perception and psychology of investors towards share trading.

4. To study about the effectiveness & efficiency of IndiaBulls Securities Ltd in relation to its competitors. 5. To know the perception and psychology of investors towards share trading. 6. To study about whether people are satisfied with IndiaBulls Securities Services & Management System or not. 7. To study about the difficulties faced by clients while trading in IndiaBulls Securities Ltd.

India Infoline

Equity & Derivatives NRI Services HDFC Securities

ICICI Direct

INDIABULLS Depository Services Indiabulls Equity Analysis Market Research

Share Khan

Religare

MARKET SHARE OF INDIABULLS

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FINDINGS
The major findings that were revealed during research are as follows:

The investors in Chandigarh region have different opinions as to who provides the best service among the strategic group in the city. IndiaBulls has good reputation among investors.
Power IndiaBulls(PIB) was voted as one of the best software for active trading by customers.

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Around 30% of the people in the city named India Infoline as the best brokerage company. Only 17% active traders were found to be customers of IndiaBulls.

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STUDY OF PRODUCTS AND SERVICES


Normal Indiabulls (NIB)
Priority Service Premium Research Online Accounting

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Power

Indiabulls (PIB)

Live Streaming Quotes.

Fast Order Entry. Tic-by-Tic Live chart of the companys stock

performance.
Technical Analysis of the companys share performance. Live news and Alert form the uncertain share market.
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RESEARCH METHODOLOGY

Primary Data Personal Interview Close Observation Survey Conduction Random Sampling Sample Size: 70 Secondary Data Internet Books

SURVEY CONDUCTED
60%

50%

40%

30%

20%

10%

0% Interested Not Interested

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Awareness about Indiabulls


70% 60% 50% 40% 30% 20% 10% 0% Aware Not Aware

65%

Segment Interested in Share Mkt. 40%


40% 35% 30% 25% 20% 15% 10% 5% 0% Businessmen

14% 1%
Others

35%

Businessmen Others

Servicemen
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FINDINGS
According to the survey most of the clients of IndiaBulls Securities Ltd says that it is pocket friendly. Lack of promotional activities undertaken by IndiaBulls Securities Ltd. in Chandigarh Region. Main purposes of investments are returns & liquidity.

Investors take risk as well as returns into their mind while making the investment.
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Businessmen are more interested in the stock market than the others. Commodity investors. market is less preferred by the

People want to invest their money in the security market but they dont have proper knowledge.
People are not aware of hedging in stock market. Clients pay more emphasis on brokerage than service provided by brokerage houses.
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SWOT ANALYSIS
POSITIVE
I N T E R N A L

NEGATIVE

E X T E R N A L

STRENGTHS Integrated technology platform Pan India distribution network Relationship manager facility Power IndiaBulls has developed into brand Strong sales and marketing teams that deliver market leading product innovation OPPORTUNITIES Changing demographics with higher disposable income Rapid penetration of internet and computers Market size and characteristics

WEAKNESSES Lack of banking arm Loss of relationship manager leads to loss of clients

THREATS Economic slowdown Political instability Volatile movement in market indices Competition Substitutes Low product differentiation
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RECOMMENDATIONS
Commitment should be equalized for every person. Provide the facility of free demonstrations for all. Improvement in the opening of demat & contract notice procedure is required. There should be a limited number of clients under the relationship manger. So that he can handle new as well as old customer properly.

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Some promotional activities are required for the awareness of the customer.
People at young age should be encouraged to invest in stock market. Seminars should be held for providing information to prospective and present clients.

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SUGGESTIONS
Aggressive Promotions Tapping Rural Market Reduce the Initial Account Opening Charges Bring in More Product Differentiation Invest more on R&D
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THANK YOU

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