Business Models

Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design

points

Time Machine

Time Machine

1958

[sources: Henry Chesbrough, photo: life.com]

[sources: Henry Chesbrough, photo: xerox.com]

whats the core takeaway here?

they didnt give a d%*&Y about the status-quo models

the business model trumps/enables the technology innovation

there was no way they could prove their business models would work

What actually is a business model?

buzz group

discuss with your seat neighbor what a business model is and write down your denition

what elements did you mention in your denition?

Business Model Canvas

to describe, challenge, design, and invent systematically business models more

building blocks

CUSTOMER SEGMENTS

images by JAM

VALUE PROPOSITIONS

images by JAM

CHANNELS

images by JAM

CUSTOMER RELATIONSHIPS

images by JAM

REVENUE STREAMS

images by JAM

KEY RESOURCES

images by JAM

KEY ACTIVITIES

images by JAM

KEY PARTNERS

images by JAM

COST STRUCTURE

images by JAM

key activities

value proposition

customer relationships

key partners

customer segments

cost structure

key resources

revenue channels streams

images by JAM

key activities

value proposition

customer relationships

key partners

customer segments

cost structure

key resources

revenue channels streams

images by JAM

images by JAM

CANVAS OVERLAY
KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

KEY RESOURCES

CHANNELS

COST STRUCTURE

REVENUE STREAMS

images by JAM

CANVAS OVERLAY
KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

KEY RESOURCES

CHANNELS

COST STRUCTURE

REVENUE STREAMS

images by JAM

The Business Model Canvas

KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

KEY RESOURCES

CHANNELS

COST STRUCTURE

REVENUE STREAMS

The Business Model Canvas

KEY PARTNERS KEY ACTIVITIES
building block
building

OFFER

CUSTOMER RELATIONSHIPS
building block

CUSTOMER SEGMENTS

building block

block

building block

building block

KEY RESOURCES
building block

CHANNELS
building block

building block

COST STRUCTURE
g buildin block
buildi ng block

REVENUE STREAMS
building block

Whats your business model

KEY PARTNERS KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

?
OFFER

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

CHANNELS

REVENUE STREAMS

rank F ehry G
[source: Sony Pictures]

[source: Sony Pictures]

[source: Sony Pictures]

[source: Wikimedia Commons]

what does that have to do with business models and my organization?

one last thing...

BusinessModelGeneration.com

iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

date: author:

project: screen:

iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

date: author:

project: screen:

THANK YOU!
BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design