BY HAFSA AZIZ BAHRIA UNIVERSITY KARACHI

INTRODUCTION Sun silk is a hair care brand primarily aimed at women produced by uniliver group which is now consider the worlds leading company.

1-PRODUCT
Currently the range consist of a vide number of sunsilk shampoos
*yellow sunsilk with bio proteins *black sunsilk *green sunsilk with fruitamin *pink sunsilk with yougurt *orange sunsilk with active nutreints

*SUNSILK CO CREATION
*Sunsilk have introduced a no of shampoos By the name of sunsilk co creations. For that purpose, they have combined 7 of the worlds most famous hair experts to develop those products. *The shampoos are for colored, wavy, and straight hair, and formulas for volume, hair loss and dry and damaged hair

2-PRICE
It is coming in different ranges *5 and 10 Rs sachets *In different sizes and pirce is according to it,that is
Sunsilk Small Size Price RS.90 (Pak Rupee)

Sunsilk Medium Size Price

RS.160(Pak Rupee)

Sunsilk Large Size Price

RS.280(Pak Rupee)

3-PLACE
Sunsilk is available in over 69 countries world wide.

DISTRIBUTION OBJECT:
To reach as many towns and villages as we can

*Brand is strongest in -ASIA -LATIN AMERICA

-MIDDLE EAST

*Sunsilk is number 1 hair care brand in India,Brazil,Argentina,Bangladesh,Srilanka and Thailand.

4-PROMOTION
*They are launching different campaigns such as hairapy and life cant wait to attract women to the brand. *they are promoting there brand through print media,electronic media,bill boards,free sample distribution etc.