LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

PERSONNEL PAID ANNOUNCEMENT
PPAs
WEDDING, OBITUARY/REMEMBRANCES

FM

TV

AM

CAPTION PRODUCTION

30 sec.

2500

2500

2500

500

45

3500

3500

3000

60

4000

4000

3500

Obituary

3500

3500

Jingle Production

24,000

Programme Production

40,000 per half session

Video Editing

8,000 per hour

Mid News 60% surcharge

Fixed Time 50% surcharge
News adjacency 40% surcharge
News coverage

30,000 each arm

Press Release

20, 000 each arm

Social Diary

50, 000 each arm

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,
ASSOCIATION, CLUB UNIONS

1000

FM

TV

AM

CAPTION PRODUCTION

30 sec.

3000

3000

2500

500

45

3500

3500

3000

60

4000

4000

3500

Obituary

3500

3500

News coverage

30,000 each arm

Press Release

20, 000 each arm

Social Diary

50, 000 each arm

1000

Mid News 60% surcharge

Fixed Time 50% surcharge
News adjacency 40% surcharge

SPONSORSHIP
FM

TV

AM

15 minutes

90,000

90,000

54,000

30

126,000

126,000

90,000

60

162,000

162,000

126,000

PROGRAMME
DISPLACEMENT

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

RELIGIOUS ORGANIZATION, MINISTRIES & CHURCHES

FM

TV

AM

CAPTION PRODUCTION

30 sec.

3000

3000

2500

500

45

4000

4000

3000

60

5000

5000

3500

Obituary

3500

3500

1000

SPONSORSHIP
FM

TV

AM

15 minutes

126000

126000

90000

30

216000

216000

144000

60 ,,

360000

360000

216000

PROGRAMME DISPLACEMENT
15 minutes
33750
30 ,,
56250
60 ,,
90000
News coverage
=
Press Release
=
Social Diary
=
Mid News 60% surcharge
Fixed Time 50% surcharge
News adjacency 40% surcharge

30,000 each arm

20, 000 each arm
50, 000 each arm

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

FM

TV

AM

CAPTION PRODUCTION

30 sec.

3000

3000

2500

500

45

4000

4000

3000

60

5000

5000

3500

1000

Obituary

3500

3500

Surcharge for TV tapes submitted

Mid News 60% surcharge
Fixed Time 50% surcharge
News adjacency 40% surcharge

500

PROGRAMME SPONSORSHIP (PARKAGE ON TAPE)

FM
TV

AM

30 minutes

252000

252000

160000

45

288,000

2880000

200000

60

396000

396000

250000

PROGRAMME SPONSORSHIP (UNPARKAGE ON TAPE)

FM

TV

AM

30 minutes

302000

302000

129000

45

345000

345000

216000

60

475000

475000

302000

FM

TV

AM

30 minutes

36000

36000

24000

45

60000

60000

36000

60

84000

84000

60000

DISPLACEMENT

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

SECONDARY SCHOOLS/COLLEGES
STATE GOVERNMENT SCHOOL, PRIVATE/NURSERY SCHOOLS
VOLUNTARY AGENCY SCHOOLS

FM

TV

AM

CAPTION PRODUCTION

30 sec.

3000

2500

2500

45

3500

3000

3000

60

4500

4000

3500

Obituary

3500

3500

Surcharge for TV tapes submitted

500

1000

N1000

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

COMMERCIALS INSTITUTIONS
EXTRA-MURALS AND OUTREACH CAMPUSES

FM

TV

CAPTION

PRODUCTION

30 sec.

3500

3500

500

1000

45

4000

4000

60

4500

4500

Obituary

3500

3500

PROGRAMME SPONSORSHIP
FM

TV

15 minutes

144000

144000

30

23400

234000

60

37800

378500

News coverage
Press Release
Social Diary

=
=
=

30,000 each arm

20, 000 each arm
50, 000 each arm

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,
STATE GOVERNMENT MINISTRIES, BOARD & PARASTATAL &
LOCAL GOVERNMENTS

30 sec.
45
60
Obituary

FM
3000
4000
5000
3500

TV
3000
4000
5000
3500

PROGRAMME SPONSORSHIP
FM
TV
15 minutes
260000
260000
30
388000
388000
60
432000
432000
DISPLACEMENT
15 minutes
30
60

35000
85000
105000

Press Release -

20, 000 each arm

AM
2500
3000
4000

CAPTION
500

AM
108000
194000
259000

PRODUCTION
1000

FM
TV
News Coverages
Social Diary -

15,000
15,000
30,000 each arm
50, 000 each arm

Congratulatory Message
FM
30sec
7,000.00
45 sec
9,000.00
60sec
12,000.00

TV
7,000.00
9,000.00
12,000.00

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,
FEDERAL MINISTRIES BOARD & PARASTATAL, CORPORATE BODIES AND
FINANCIAL INSTITUTIONS.

30 sec.
45
60
Obituary

FM
4000
5000
6000
3500

TV
4000
5000
6000
3500

Commercial News Coverages

Press Release
Social Diary
FM/TV Hypes
60% surcharge for Mid News
50% surcharge for fixed time
40% surcharge for News adjacency

AM
3000
3500
4000

CAPTION PRODUCTION
500
1000

30,000
20,000
50,000
25,000

each arm
each arm
each arm
,, ,,

PROGRAMME SPONSORSHIP (PARKAGE ON TAPE)

FM
TV
30 minutes
270000
270000
45
360000
360000
60
450000
45000

AM
126000
216000
252000

PROGRAMME SPONSORSHIP (UNPACKAGE ON TAPE)

FM
TV
AM

30 minutes
45
60

324000
432000
540000

324000
432000
540000

152000
260000
302000

FM
60000
96000
132000

TV
60000
96000
132000

AM
36000
60000
96000

DISPLACEMENT
30 minutes
45
60

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

POLITICAL ADVERT

30 sec.

7000

45

9000

60 ,,

12000

CAPTION

PRODUCTION

1000

1000

VIDEO COVERAGE
3 Camera Chain
News Coverage
Press Release
Social Diary
Mid News 60% surcharge
Fixed Time 50% surcharge
News Adjacency 40% surcharge
Production of Jingles Audio ,,
,, Visuals -

120000
50,000
20,000
50,000
80,000

50,000.00
100,000.00

PROGRAMME SPON SORSHIP

FM
30minutes
600,000
45 ,,
680,000
60 ,,
800,000
DISPLACEMENT
30 minutes
180,000

per hour
each Arm
each arm
each arm

TV
600,000
680,000
800,000

AM
600,000
680,000
800,000

45 ,,
60 ,,

252,000
324,000

Congratulatory Message
FM
30sec
9,000.00
45 sec
12,000.00
60sec
15,000.00

TV
9,000.00
12,000.00
15,000.00

LOCAL COMMERCIAL RATES

EFFECTIVE 23rd May 2007,

LIVE PROGRAMME

FM

TV

PRODUCTION

30 minutes

90000

120000

1000

60 minutes

180000

240000

50% surcharge for Political Parties/Politicians on combined service FM/AM.

AM/FM

TV

30 minutes

144000

144000

60 ,,

360000

360000

OB LIVE TRANSMISSION
N1,5000,000 per hour

HYPES
30 seconds
45
60

4000 per hype

6000

8000

News Coverage
Press Release
Social Diary

each Arm
each arm
each arm

50,000
20,000
50,000

6000
9000
12000

AGENCY ADVERTISEMENT RATE CARD

EFFECTIVE 1ST NOVEMBER, 2003

AM

COVERAGE:
RADIO 1: AM 1224KZ. 50KW:
-AAA -6:00AM 10:00AM 7:30PM 9:00PM
DURATION RATE PER SPOT
60 Seconds 45 Seconds 30 Seconds
N4,431.75
N3,510.00
N2,413.12

15 Seconds
N1,608.75

B Time: 10:00am -3:00pm & 10:00pm -12:00midnight (Close Down)

60 Seconds
N3,729.37
FM

45 Seconds
N2,407.50

30 Seconds
N1,687.50

15 Seconds
N1,170.00

RADIO II: 90.5 STEREO

RATES FOR SPOT & BREAK ANNOUNCEMENTS: 6:00AM -12:00AM
MIDNIGHT
60 Seconds
N8,336.25

45 Seconds
N6,165.00

30 Seconds
N4,168.12

15 Seconds
N2,193.75

AM/FM COMBINED NEWS BREAK & TV LOCAL NEWS BREAK: DURATION

RATES PER SLOT.
60 Seconds
N10,125.00

45 Seconds
N7,875.00

30 Seconds
N6,750.00

15 Seconds
N4,500.00

SPONSORED PROGRAMMES AIR TIME CHARGES:

RADIO 1:A.M
DURATION & RATES PER PROGRAMME
60 Seconds
N20,250.00

45 Seconds
N15,750.00

30 Seconds
N12,825.00

PRODUCTION CHARGES:
60/45 Minutes
30/15 Minutes
N8,250.00
N6,000.00

15 Seconds
N6,750.00

RADIO II:FM DURATION & RATES PER PROGRAMME.

60 Minutes 45 Minutes 30 Minutes 15 Minutes
N40,500.00 N36,000.00 N27,000.80 N20,250.00
PRODUCTION CHARGES:
60 Minutes 45 Minutes 30/15 Minutes
N18,000.00 N13,500.00 N11,250.00
POLITICAL ADVERT
60 Minutes 45 Minute
N18,000.00 N15,000.00

Minutes
N12,000.00

COMMERCIAL NEWS COVERAGE ON AM. FM & TELEVISION

RATE N40,000.00 PER MEDIUM
INTRA PROGRAMME SPOT -50% SURCHARGES
POLITICAL JINGLE (NOT EXCEEDING 60 SECONDS)
RATE: N10,000.00 PER SLOT
FIXED TIME SPOTS ARE SUBJECT TO 40% SURCHARGE
NEWS ADJACENCY SPOTS ATTRACTS 45% SURCHARGE
PROGRAMME DISPLACEMENT ATTRACTS 50% SURCHARGE RADIO
/TELEVISION.
TELEVISION
COVERAGE: 150KM RADIUS
(PLATEAU, KADUNA, NASSARAWA, BAUCHI, TARABA)
TRANSMITTER:
CHANNELS:

20KW
29, 53

TRANSMISION PERIOD: 4:00PM -12:00Mindnight Weeks Days

AAA TIME:
6;00am -10:00pm Duration & Rate per Spot
60 Seconds
N8,336.25

45 Seconds
N6,165.00

30 Seconds
N4,168.12

15 Seconds
N2,193.75

B TIME: 3:300PM -6:00PM & 10:00PM CLOSE DOWN

60 Seconds
N5,265.00

45 Seconds
N4,168.12

30 Seconds
N3,290.25

15 Seconds
N1,755.00

MID. NEWS RATE PER SLOT:

60 Seconds
=
N10,125.00
45 Seconds
=
N7,875.00
30 Seconds
=
N6,750.00
15 Seconds
=
N4,500.00
Fixed Time Spot subject to 50% surcharge
News Adjacent Spots Attracts 45% surcharge
Political Jingle (not exceeding 60 Seconds) =

N15,000.00

PROGRAMME SPONSORSHIP: AIR TIME CHARGES PER

PROGRAMME/EPISODE.
60 Minutes
N40,500.00

45 Minutes
N36,000.00

30 Minutes
N3,130.00

15 Minutes
N22,500.00

PRODUCTION CHARGES PER PROGRAMMES/SLOT

60 Minutes
N55,500.00

45 Minutes
N45,000.00

30 Minutes
N40,500.00

15 Minutes
N33,750.00

VOLUME DISCOUNT: A discount based on Advertisers contracted gross expenditure on

and above an aged 12 monthly period will be allowed each month, on following scale of
expenditure up you time of cancellations, discount will be re-calculated on the basis of:N50,000.00
N200,000.00
N1,500,001.00
N2,000,001.00

N200,000.00
N1,500,000.00
N2,000,000.00
and above

2%
8%
10%
12%

NOTE:

(a)
(b)

(d)
(e)

All accredited Agencies are entitled to 15% Commission.

Non accredited Agencies/Appointed Canvassers are entitled to 10% commission.
Cost of production of sponsored programmes are non-commissionable
7 days notice is required to the commencement of a campaign and 2 weeks notice
required for cancellation or suspension of any campaign.
Any material which does not conform to broadcast standards I.E Air worthy will be
rejected.

ALL ENQUIRIES SHOULD BE DIRECTED TO:THE DIRECTOR OF MARKETING

MARKETING DEPARTMENT
PLATEAU RADIO TELEVISION CORPORATION
PRIVATE MAIL BAG 2043
NO.5 JOSEPH GOMWALK ROAD, JOS
PLATEAU STATE.
TELEPHONE: 073/455277 0R 453285 07032144435
prtvcommercials@yahoo.com