Co-Branding

Retail Communication Guidelines

revised 09.15.11

Table of Contents
Introduction Retail Identity Elements Corporate Signature Typography Color System Primary Palette Secondary Palette Design Elements The Red Stripe Graphic Devices Product Photography Standard Elements and Specifications Specifications Basic Standard Graphic Formats Semi-Permanent and Promotional Informational Product Promotion Graphics Event Graphics 03 04 05 07 09 10 11 12 13 14 15 16 17 18 19 20 21 22

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

Introduction
Office Depot has developed this style guide to provide the standards for creating co-branded retail graphics. All co-branded graphics must follow these design guidelines and be approved in writing by the Office Depot Visual Merchandising department before production and shipment to stores.

Office Depot often has the opportunity to develop partnerships with strong product and service brands at retail, thereby increasing awareness and sales. Whenever graphics/displays are produced, it is important to follow these basic guidelines to promote both the partner brand and Office Depotthe retailer presenting the product to the consumerto ensure consistent delivery of the Office Depot brand. Please note that all retail graphics produced must be approved in writing by the Office Depot Visual Merchandising Department prior to print production. This is required of all permanent and promotional graphics and displays. Office Depot reserves the right to remove any unapproved graphics/displays from Office Depot stores. This is a living document and will be updated periodically to keep up with the changes in the retail channel. Upgrades are available via: Vendor Extranet Marketing Intranet Your Office Depot Merchant contact Your Office Depot Visual Merchandising Department contact All displays (permanent or promotional) must also be supported by in-store display instructions (also approved by Office Depot Visual Merchandising Department).

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

Retail Identity Elements

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

Corporate Signature
The Office Depot signature is a valuable and highly visible asset that we work to preserve and protect.

Retail Identity Elements

The Office Depot corporate signature should be included on all co-branded graphics. Single Line vs. Stacked Versions The single line version should be used whenever possible. The stacked version should be used when narrow width restricts the single line version to an illegible size on corrugate displays and other specific displays. Use of Color When using the corporate signature and tag line, use the red positive version on a white background whenever possible.

Protected Space Whenever possible, use more than the minimum amount of protected space around the signature. The minimum protected space is the area defined by the x-height of the uppercase D in DEPOT, as shown below.

Unacceptable Usage

OFFICE DEPOT LOGO USAGE GUIDELINES FOR VISUAL MERCHANDISING

HOW TO DETERMINE THE SIZE OF YOUR ODP LOGO

The bandwidth proportions and project dimensions are shown on the Standard Graphics page in this document.

The approved templates andthe only textbe used as a guide for size and positioning. These tag line is formulas are to that may be attached to the corporate signature. The templates are saved as an Adobe Illustrator CS2 .eps file. The color Office Depots version of PMS Any other text orisgraphic element must 186 (100M 80Y). The logo font is completely outlined. . be placed outside of the protected space surrounding the corporate signature.

The logo should always be positioned in the upper left corner, and then size of band and logo will be determined by the formula below, ba the trim or the live area. (Live area: Some projects may have channels or fr see standard graphic guidelines on page ___ ). The tallest height of the logo is 40% of the White band width. (If the band width is 1.5, the height of the O in Office, equals 40% of the bandwidth. (See example) The thickness of the Red rule is equal to 1 ellipses from lowercase i, and placed at the bottom of the bandwidth. Red rule should bleed left to right based on trim or live area. Distance between the bottom of the Red rule to the bottom of the logo is equal to 3 ellipses of the lowercase i. (See example) The O in Office should be no less than 2 O spaces from the left of the the trim or the live area. (See example)

HOW TO USE THE TEMPLATE

Position the crop marks to fit your document, according to trim or live area. The variety of shapes and sizes should allow you to choose the closest approximate size you need then enlarge or reduce as necessary and still fit within the guidelines. If you dont see a similar size, please contact your Visual Merchandising Project Manager. Always make sure the Red rule is extended to bleed from left to right. Remove or cover the text from the template. If you are in a program that will not open and edit an .eps, you can use this as a guide only. Place it into your document and rebuild the red rule with Office Depot logo as shown below.

Horizontal Corporate Signature The preferred signature treatment is the horizontal version.

Band Width

Stacked Corporate Signature To be used when restricted to a vertical space for signature placement (e.g., vertical packaging, light pole banners, etc.). Minimum acceptable red stripe length is the width of two Ds

Retail Communication Guidelines: Co-branding 06.06.06

Corporate Signature
Office Depot Logo Usage Guidelines for Visual Merchandising

Retail Identity Elements

These templates and formulas are to be Always make sure the red rule is extended used as a guide for size and positioning. to bleed from left to right. Remove or cover The templates are saved as an Adobe the text from the template. Illustrator CS5 .eps file. The color is Office OFFICE DEPOT LOGO USAGE Depots version of PMS 186 (100M 80Y). GUIDELINES FORa program that will not open If you are in VISUAL MERCHANDISING The logo font is completely outlined. and edit an .eps, you can use this as These templates and formulas are to be used as a guide for size and positioning. a guide only. Place the logo into your The saved How to usetemplates are Depots version of PMS 186 (100M .eps file. theistemplate:as an Adobe Illustrator CS2 80Y). document and rebuild the red rule with The color Office . Size yourThe logo font is according to trim or document completely outlined. Office Depot logo as shown below. live area. The template should allow you to HOW TO approximate size you choose the closest USE THE TEMPLATE Position the crop marks to fit your document, according to trim or live area. need. Enlarge or reduce the logo to fit within The variety of shapes and sizes should allow you to choose the closest approximate size you need then the guidelines. or you dont see a and still fit within the guidelines. If you dont see a similar size, enlarge If reduce as necessary similar size, please please contactcontact your Visual Merchandising Project Manager. your Visual Merchandising Project Manager. sure the Red rule is extended to bleed from left to right. Always make
Remove or cover the text from the template. If you are in a program that will not open and edit an .eps, you can use this as a guide only. Place it into your document and rebuild the red rule with Office Depot logo as shown below.

How to determine the size of your The thickness of the red rule is equal to Office Depot logo: 1 ellipses from lowercase i, and placed The bandwidth proportions and project at the bottom of the bandwidth. Red rule dimensions are shown on the Standard should bleed left to right based on trim or HOW TO DETERMINE THE SIZE OF YOUR ODP LOGO Distance between the bottom of Graphics page in this document. live area. The bandwidth proportions and project dimensions are shown the Red rule to the bottom of the logo on the Standard Graphics page in this document. The logo should always be positioned in the is equal to 3 ellipses of the lowercase i The logo should always be positioned in the upper left corner, upper left corner. The will be determined by the formula below, based on O in Office should (see example) and then size of band and logo the trim or less than 2 Darea: Some from the left ofchannels or frames, be no the live area. (Live spaces projects may have see standard graphic guidelines on page ___ ). the trim or the live area (see example). The The tallest height of the logo is 40% of the White band width. size of the band and logo will be determined (If the band width is 1.5, the height of the O in Office, equalsthe formula below, based on the trim or by 40% of the bandwidth. (See example) the live area. The thickness of the Red rule is equal to 1 ellipses from lowercase i,
and placed at the bottom of the bandwidth. Red rule should bleed left to right based on trim or live area. Distance between the bottom the logo rule to the of the of the logo The tallest height of of the Red is 40% bottom is equal to 3 ellipses of the lowercase i. (See example)

white band height. (If the band height is 40% of the band height (see example).

The O inthe height of theless thanOffice, equals left of the 1.5, Office should be no O in 2 O spaces from the the trim or the live area. (See example)

EPS logo for reproduction Minimum acceptable red stripe length is the width of two Ds

Retail Communication Guidelines: Co-branding 06.06.06

Typography

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

Typography Corporate Typeface

Helvetica Neue 45 Light Helvetica Neue 65 Medium Helvetica Neue 85 Heavy

Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 75 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 95 Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue
The Helvetica Neue family is the corporate typeface to be used for all external marketing and communication materials that are printed, including in-store signage and other display materials. It should also be used for internal correspondence materials such as letters and memos. To maintain the quality and integrity of Helvetica Neue, never alter the shape, proportion or space relationships of any of the characters or distort the font in anyway.

Letter Case Standards

Headlines and subheads should be consistently set in sentence case. Body copy, captions and legal copy also should use sentence case. Bulleted copy should be treated as lower case with no punctuation. Only highly promotional messages, including words like SAVE, FOR LESS, SALE or LIMITED TIME may appear in all capital letters for visual impact.

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

Title

Color System

Primary Palette
corporate colors

Color System

Pantone PMS 186

Pantone Black

White

Office Depot Red 4-color CMYK C 0% 100% M Y 80% K 0%

Black 4-color CMYK C 40% M 30% Y 20% K 100%

White 4-color CMYK C 0% M 0% 0% Y K 0%

This is a custom color mix, specific to Office Depot .

The consistent use of color is a major factor in recognition and memorability for Office Depot. Moreover, particular colors tend to evoke particular responses, which can help to support the values associated with Office Depot. The colors have been carefully selected to represent Office Depot. This highly recognizable palette will become associated with our brand when used consistently over time. Whenever possible, white should be used as a prominent color in all applications, with red being used in the corporate signature.

The colors shown on this page and throughout this guide have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. For accurate PANTONE color standards, refer to the current edition of the PANTONE color formula guide. PANTONE is a registered trademark of PANTONE, Inc.

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

10

Secondary Palette

Color System

Pantone PMS 266

Pantone PMS 7461

Pantone PMS 583

Pantone PMS 151

Pantone PMS 123

4-Color CMYK C 79% M 90% Y 0% K 0%

4-Color CMYK C 78% M 28% Y 0% K 0%

4-Color CMYK C 23% M 0% Y 100% K 17%

4-Color CMYK C 0% M 48% Y 95% K 0%

Note that the corporate signature may appear only on white, red or black

4-Color CMYK C 0% M 24% Y 94% K 0%

The secondary palette is used to support the primary palette. Secondary colors can be used to identify and differentiate all marketing. However, they should never overpower the primary palette in any campaign or design.

Use secondary colors to emphasize important information, products and prices. They can be used to add color and provide differentiating backgrounds to design year-round, particularly outside of seasonal campaign windows.

The colors shown on this page and throughout this guide have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. For accurate PANTONE color standards, refer to the current edition of the PANTONE color formula guide. PANTONE is a registered trademark of PANTONE, Inc.

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

11

Design Elements

12

The logo font is completely outlined. .

the trim or the live area. (Live area: Some projects may have channels or frames, see standard graphic guidelines on page ___ ). The tallest height of the logo is 40% of the White band width. (If the band width is 1.5, the height of the O in Office, equals 40% of the bandwidth. (See example) The thickness of the Red rule is equal to 1 ellipses from lowercase i, and placed at the bottom of the bandwidth. Red rule should bleed left to right based on trim or live area. Distance between the bottom of the Red rule to the bottom of the logo is equal to 3 ellipses of the lowercase i. (See example) The O in Office should be no less than 2 O spaces from the left of the the trim or the live area. (See example)

HOW TO USE THE TEMPLATE

The Red Stripe

Position the crop marks to fit your document, according to trim or live area. The variety of shapes and sizes should allow you to choose the closest approximate size you need then enlarge or reduce as necessary and still fit within the guidelines. If you dont see a similar size, please contact your Visual Merchandising Project Manager. Always make sure the Red rule is extended to bleed from left to right. Remove or cover the text from the template. If you are in a program that will not open and edit an .eps, you can use this as a guide only. Place it into your document and rebuild the red rule with Office Depot logo as shown below.

Design Elements

The Office Depot Red Stripe can be used together with the logo. The Red Stripe can also be an independent design element, border, footer or separator on the page (not used with the Office Depot logo).

Relationship of Corporate Signature to red stripe

Band width

5% minimum of sign height

Usage The Red Stripe is used alone as a graphic element or to highlight important copy such as a program name, a headline, or a call to action. Color The Red Stripe must be PMS 186, C:0 M:100 Y:80 K:0. No other colors are used.

Horizontal The Red Stripe is positioned horizontally, not vertically or on an angle. Bleed The Red Stripe bleeds left and right whenever possible.

Proportion The height of the Red Stripe is no more than 20% and no less than 5% of the height of the panel on which it appears and is proportional to Office Depot logo. Single Stripe Use only one Red Stripe per sign.

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

13

Introduction to Graphic Devices

The Office Depot brand system has unique graphic devices to enhance our brand recognition.

Buy 2 Get 1

free!

Delit mod

29

49

Delit mod

29 49

Delit mod magna

Shop online at officedepot.com or call 1.800.GO.DEPOT (1.800.463.3768) to locate a store near you

Delit mod magna Egat isque silam vellit tiscin hendrit Quis addit los 945-7687 Faccum am net mendici ellat

Egat isque silam vellit tiscin hendrit Quis addit los 945-7687 Faccum am net mendici ellat

Example 1: Fully enclosed box

The round corner rule may be used to organize a variety of diverse text, graphic and photographic elements

Example 2: Regular use

0.5 pt. black rule for print applications 1-pixel rule for on-screen applications

Example 3: Greater emphasis

6 pt. yellow rule for print applications 8-pixel yellow rule for on-screen applications

The Round Corner Rule is used to give a distinctive look to the organization of elements in communication materials. It allows applications with many diverse elements to be organized into a clean, simple structure that is also unique and memorable. The round corner rule is another element of the Office Depot brand. The rule is a functional element used for organizing complex information. It also has a unique and recognizable character. The Round

Corner Rule is a graphical element that can be printed on square-cut collateral and signage. It is not always mandatory to die cut materials to round the corners. The rule can be used either as a fully enclosed box (Example 1) or with the side open (Examples 2 and 3) and can be square or rectangular in shape. The rule can also be filled with color and contain text or images. When using this technique, be mindful that excessive amounts of highlighting can distract the eye as opposed to directing it,

so be discriminating and limit the number of items highlighted to those messages and items that need most attention. Color for rule: While yellow is the preferred option, other colors may be used as directed by Office Depot Visual Merchandising.

Weights of the rules should be consistently applied: for regular use, a 0.5 pt. black rule (Example 2) for greater emphasis, use a 6 pt. yellow rule (Example 3)

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

14

Product Photography

Design Elements

Stylized object photography

Product environment photography

Silhouetted product photography

product photography. The choice of image Product environment photography PRODUCT ENVIRONMENT PHOTOGRAPHY style is dependent on the function of the is used primarily to display furniture and (neutral background-product focused, lightly styled, minimal props) application. accessories in realistic environments and to Our style of product photography aims to showcase Office Depot exclusive furniture collections. These photos are used largely in make the product appear visually interesting Stylized object photography may be used catalogs, advertising inserts and in store. and to inspire WorklifeTM through the use of when it is appropriate to convey a style, PRODUCT ENVIRONMENT PHOTOGRAPHY hero or glamour-style shots. mood or visual flavor. Product should be shot (color story, lightly styled, minimal props) on a reflective surface to create shadows. Object and product photography will fall into one of three general categories: stylized object photography, product environment photography, and silhouetted Object and product imagery should be in the form of photography, never illustrations.

Silhouetted product photography is used throughout advertising, marketing materials and in store to display the vast array of products and supplies we bring to our customers. These photos should include interesting angles, reflections and shadows. The shadows should be reflective and visually anchor product.

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

15

Standard Point of Purchase Elements & Specifications

16

Standard Graphics
Sign Type Dimensions W x H 11x8.5 17x11 6x24 22x28 5.5x3.5 5x5 11x8.5 8.5x11 Band Height .75 1 2 1.75 .5 .5 .75 .75 Stock Sides Hardware

Standard Graphics

Bulk Stack Topper Palette Topper Blade Sign Stanchion Sign Shelf Talker Shelf Violators Counter Card

10pt C2s 10pt C2s 24pt/24pt (temp) .040pt styrene (perm) 24pt C1s or 24pt C2s 10pt C1s 10pt C2s (temp) 20pt C2s (semi-temp) 80# text C2s (acrylic holder) 50pt free standing easel back 80# text C2s (acrylic holder) 50pt free standing easel back

2-Sided 2-Sided 2-sided 1 or 2 Sided 1-Sided 2-Sided 2-Sided 2-Sided

Bulk sign holder (acrylic) Bulk sign holder (acrylic) or cheesehead Use OD approved black clips Existing stanchion sign holder Slides into existing channel strips Shelftalker clips (1/sign) **If printing on 80# text please contact Office Depot Visual Merchandsing for ensuring holders are available. **If printing on 80# text please contact Office Depot Visual Merchandsing for ensuring holders are available.

Endcap Header 48 Bottom 48 Full 48 Power 36x35.5 (2) 48x7 48x12 48x19.5 36x35.5 .75 1.5 1.5 1.5 24pt C1s 24pt C1s 24pt C1s 24pt C1s 1-Sided 1-Sided 1-Sided 1-Sided Existing supplies endcap holder Existing supplies endcap holder Existing supplies endcap holder Existing supplies endcap holder

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

17

Basic Standard Graphics Formats

The objective is to create focused communications while integrating many varied elements.

Standard Graphics

Examples of various layout formats should provide a guideline to signs that identify brand, product attributes and promotional offers, as well as information. Office Depot should drive the design and production so that the graphics created have continuity with other Office Depot retail communications.

Partner name and logo should be treated within their brand guidelines with the overall impact supportive of Office Depot. When materials are created for these purposes, the prominence of the Office Depot logo should be at least proportionate to the partners logo. When possible, the Office Depot logo should be larger and more prominent than all other partner logos. Horizontal Formats Vertical Formats

Partner-driven Text and Graphic Zone

Partnerdriven Text Zone

Co-Brand Mark

Directive Copy

Partner-driven Text and Graphic Zone

Partner-driven Graphic Zone

Partnerdriven Text and Graphic Zone

Directive Copy

Co-Brand Mark

Partner-driven Text Zone

Directive Copy

Directive Copy

Partnerdriven Graphic Zone

Co-Brand Mark

Co-Brand Mark

Directive Copy & Disclaimer

Co-Brand Mark

Partner-driven Text Zone

Partner-driven Graphic Zone

Directive Copy

Co-Brand Mark

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

18

Semi-Permanent and Promotional

The objective is to create focused communications while integrating many varied elements. Semi-permanent and promotional graphics are everyday signs that identify brands and product attributes, as well as promotional offers. Office Depot should drive the design and production so that the graphics created have continuity with other Office Depot retail communications. Partner name and logo should be treated within their brand guidelines, with the overall impact supportive of Office Depot. When materials are created for these purposes, the prominence of the Office Depot logo should be at least proportionate to the partners logo. When possible, the Office Depot logo should be larger and more prominent than all other partner logos.

Standard Graphics

47.75" 47.75"

imageCLASS imageCLASS Laser All-in-One Laser All-in-One imageCLASS Laser All-in-One Laser Printer Digital Copier Color Scanner Digital Copier Color Scanner Laser Fax Laser Printer Laser Fax Laser Printer Digital Copier Color Scanner Laser Fax Choose the right laser printer for you.
7"
AA-11204-001

Job No.:
6600 N. Military Trail, Boca Raton, FL 33496

11204

Job Name: Samsung Printer Endcap Sign Type:

Visual Merchandising
File Name:

Date:

07-01-11

Header

Project Mgr: FPO Dieline: Slug fonts:

EZ

Prod. Mgr:

BK

2-Sided FPO Live Area:

Portal

11204_001_Hdr_47.75x7_F_0701.ai
This proof shows an approximation of process and spot colors only. For an exact representation of PMS colors specied, please consult a Pantone Color Guide.

FPO Callouts: Fonts:

Helvetica Neue LT Std 55 SamsungImaginationBold

FPO Bleed:

Round:

Round:

Date:

Artist Initials:

1 F

0624 0701

CS SS

Process Colors: Spot Colors:

PMS PMS PMS PMS XXXX XXXX XXXX XXXX

Helvetica Neue LT Std 57 Helvetica Neue LT Std 85

OK TO RELEASE

Signature

Date

REVIEW SIGN-OFF Initials below indicate ONLY that the attached layout has been reviewed. Sign-off does NOT suggest approval for the release of nal artwork.

Design Manager

This document was created in Illustrator CS3. Traps have not been set. Immediately contact Ofce Depot Visual Merchandising with any print concerns that conict with the intended design.

imageCLASS Laser All-in-One AMATEUR HOUR IS Color Scanner Laser Fax OVER. Laser Printer Digital Copier
Merchant Date Date Date Project Manager Date Production Manager

Introducing the worlds rst professional-grade tablet.

19"

24"

Multi-tasking, app-rocking, ash-loving and ultra-portable.

2011 Research In Motion Limited. All rights reserved. BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other marks contained herein are the property of their respective owners. RIM01238
NP-10036-001

imageCLASS Laser All-in-One

Laser Printer Digital Copier Color Scanner Laser Fax

Job No.: Round: Any deviation from this approved style 11036 must beEndcap guide BlackBerry approved by Visual Merchandising. Visual Merchandising Job Name: Sign Type:
6600 N. Military Trail, Boca Raton, FL 33496

Date:

03-25-11

Header

Project Mgr:

ML

Prod. Mgr:

BK

2-Sided

Portal

File Name:

11036_001_Hdr_47.75x24_F_0325.ai
This proof shows an

FPO Callouts: Fonts:

FPO Dieline: Slug fonts:

FPO Bleed:

FPO Live Area:

Round:

Date:

Artist Initials:

1 F

0325 0325

CR CR

Retail Communication Guidelines: Co-branding 08.22.11

19

Process Colors:

Product Promotion Graphics

Product promotion graphics leverage the value or equity in a partner brand to create a sense of urgency. Temporary / Partner-driven Whenever the partner brand has very high brand recognition, is backed by major media support or is a temporary addition (such as seasonal merchandise), the partner brand may take on more prominence. These graphics should focus on value or brand messaging to communicate a sense of urgency. Even in these cases, Office Depot standards for retail graphic formats and treatment of identity elements must be strictly observed.

Standard Graphics

imageCLASS Laser All-in-One

Laser Printer Digital Copier Color Scanner Laser Fax

imageCLASS Laser All-in-One

Laser Printer Digital Copier Color Scanner Laser Fax

imageCLASS Tools for CreatingLaser All-in-One

acadmie jr. arts and activities Laser Printer Digital

Copier Color Scanner Laser Fax

Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

20

Event Graphics
Temporary (major department or storewide) Office Depot or Partner-driven

Standard Graphics

Whenever a partners product (line) or service is advertised as part of an Office Depot event, all retail graphics must incorporate the event theme, color and imagery developed by the Office Depot creative team. Office Depot Event Graphic Vendor Event Graphic

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Any deviation from this approved style guide must be approved by Visual Merchandising.

Retail Communication Guidelines: Co-branding 08.22.11

21