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Attract price conscious customers 3) Advertising Launch new product and communicate with the customers 4) Survey Customer input
Time-consuming
The reasons for the above actions are that the current product resulted in loss of business and downsize in market share. Moreover, there are no potential sales or increase of profits. There will be no potential sales increase with the continuation of the current product due to previous decline in sales in restaurants, shops, hotels, and supermarkets. The new product will be allowing launching our brand image and reputation in the market that will show improved features such as quality and pricing. The pricing lowering to 50% will make sure that it is meeting positively price consciousness of the customers because competitors are 30-40% lower than us. Advertising will help in communicating, meeting, and gaining contracts from customers due to better pricing and quality target all chain of customers before competitors are taking over. It is very important and essential to understand in detail and in specific about customer needs and wants before designing and launching new product, which is only possible to obtain by means of survey. Thank you. Kind regards,
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Assistance
Conference / Seminar Booking Date and Timings July 5, 2010, 03:00 pm 07:00 pm July 6, 2010, 03:00 pm 07:00 pm July 7, 2010, 03:00 pm 05:00 pm Snacks during break 05:00 pm 05:30 pm (snacks, drinks, and coffee or tea) Equipments Overhead Projector, PowerPoint, VCR, Slideshow, Microphone & Speakers, Flipcharts, Markers Requirements 20 single standard rooms (6 smokers) 1 conference room with 20 circle conference seating arrangements* 3 trainer facilities high-tech equipments: (1 desk, 3 chairs, 3 flipcharts, and overhead projector, 4 speakers, 2 microphones, slideshow) 3 smaller seminar rooms (each 7 occupancy)* 1 disabled facility 1 technical assistant *Notepad, pens and mints in all meeting or seminar conference rooms I will look forward to read the receipt of booking confirmation, and pro-forma invoice. Thanks. Best wishes, Account Manager Corporate Travel Services Dept. Universal Airlines English for Business Page 2 of 7
Deadline 30 April
30 April
30 April
Action plan The below action plan stages planned as per suggestions and discussions made: May October Training and awareness on goals, objectives Surveying employee and strategy, and opportunities in European satisfaction and complains or market suggestions Training employees on change management Results comparison with for adaptation and improvement previous survey Communication defining and management style adapting June November Surveying employee satisfaction, motivation Redo actions similar actions and redundancy rate in July Evaluating effectiveness of trainings delivered July Results evaluation and outcome analysis Action implementation for increasing employee motivation and retention with December Employee loyalty bonus and celebration
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12:30 pm
Thanks god, nothing to do after 01:00 pm lunch and get to explore US locations or tourist areas
with
Senior
I will look forward to read your opinion on drafted programme and looking forward to meet you soon. . Kind regards, Marketing Manager Toyworld
NOTE: The above translation indicates as How are you? and . as Thank you.
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