World of pretty cosmetics with

LAKME

CONTENTS..
PUNCH LINE HISTORY ENDORSEMENT ACHIEVEMENTS PRODUCTS SWOT GROUPS NEWSPAPER CLIPPINGS CSR STRATERGY

LAKME.. PUNCH LINE

LOOK BEAUTIFUL, FEEL BEAUTIFUL

LAKME HISTORY
Meaning of word lakme means Born in Milk. It was a name of a girl. Lakm is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French operaLakm, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty .


 

Indian cosmet Lakme was started in 1952, , famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products. Simone Tata joined the company as director, and went on to become its chairman.

LAKME. ENDORSMENT
Kareena Kapoor had the latest Lakme Absolute Advertisement .

LAKME. ACHIEVEMENTS

LAKME PRODUCTS
 REFRESHING ASTRINGENT  MAKE-UP KIT  KAJAL  LIPSTICKS  LIPLOSS  NAILPAINTS  MOISTURISERS  SUNS CREAMS  MANY FLAVOUR FAIRNESS CREAMS  EYE LINERS  MANY COLOUR LIP LINERS

AND MANY MORE.

LAKME. SWOT


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STRENGTHLakme was the first major beauty brand in India with a legacy of over 50 years. Has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with Beauty Advisors in the country. Vast range of products and services offered. Has a market share of around 20% in India. Lakme started its new business in the beauty industry by setting up Lakme Beauty Salons all over India (110 salons at present). Lakm brand boasts over 300 products, used in professional hair salons in over 70 countries around the world. WEAKNESSUsage of hard chemicals in the making of cosmetics can be harmful for the skin. High service costs involved. Reports regarding presence of Lead in lipsticks.

LAKME. SWOT


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OPORTUNITYImproving its bond with beauty and fashion is through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country Lakme Beauty Training Academy set up in Mumbai, Delhi, Chennai. THREATSInternational Brands coming into the domestic cosmetics market can be a threat to the market share held by Lakme over the years. Availability of cheap local brands and imitations

LAKME.. STP
FULL FORM OF STP IS SEGMENT TARGET GROUP POSITIONING. Segment-Personal Care Items Cosmetics, Skin Care & hair styling products. Brand extension to beauty services through Lakme Beauty Salons Target Group-All Indian Women Positioning-A brand that takes care ofyou and your beauty needs

LAKME UPS
Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman