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Members of Group-D Alok Ghosh Atul Aware Gagan Lamba Karuna Londhe Mahesh Palandhe Parvez Mujawar
developed by Bruce Henderson of Boston Consulting group by early 1970 This study is based on the observation that a company s business units can be classified into four categories as Question Mark, Star, Cash & Cow, and Dog This study based on the market growth & share of the company s classified busied business This framework based on the assumption and the experience curve , considering the competition of the market segment
Source : http://www.tatamotors.com
MARKET SHARE
TATA MOTORS - 63.94% ASHOK LEYLAND 16.47 % MAHINDRA & MAHINDRA - 10.01 % OTHERS - 9.58 %
MARKET SHARE
MAHINDRA & MAHINDRA 40.75 % TATA MOTORS - 21.75% TOYOTA KIRLOSKAR'S 19.78% GENERAL MOTORS - 9.93 %
PASSENGER VEHICLES
MARKET SHARE
MARUTI SUZUKI- 51.03% HYUNDAI MOTORS - 18.01 % TATA MOTORS - 16.63 % OTHERS - 14.24%
MARKET SHARE
SBU Goods carrier Passenger cars Annual growth Tata Motors (a) In (%)
& GROWTH
Largest Competitor (b) In (%) X=a/b 16.47 (Ashok Leyland) 51.03 (Maruti Suzuki) 40.75 (M&M)
26.97
63.94
3.88
17.72
16.63
0.32
Utility Car
10.33
21.75
1.53
LOW
4% LOW 4% 2% 2% 10x 0% 0% 4x 2x 1x
x 0.2 x 0.1 x
HIGH 30%
GOODS CARRIERS
LOW
4% LOW 4% 2% 2% 10x 0% 0% 4x 2x 1x
x 0.2 x 0.1 x
HIGH 30%
GOODS CARRIERS
LOW
PASSENGER VEHICLES
4% LOW 4% 2% 2% 10x 0% 0% 4x 2x 1x
x 0.2 x 0.1 x
HIGH 30%
GOODS CARRIERS
LOW
PASSENGER VEHICLES
8% 8% 6% 6%
4% LOW 4% 2% 2% 10x 0% 0% 4x 2x 1x
x 0.2 x 0.1 x
Tata Motors is Running Successfully in Commercial Vehicles from Decades and serving from Farmers to wholesalers to defense. Commercial Vehicle is the Key to Tata Motors Success Key points to develop & retain the market: Acquiring Daewoo Commercial Vehicles. Advertising Tata Ace in the Market. Investing a lot in Commercial Vehicles.
Key Points to Develop Utility Segment: Invest Extensively. Increase Advertisement and Promotions. Increase Market Reach. Product Expansions
BIBLIOGRAPHY
Websites : www.siam.com www.tatamotors.com www.autoworld.com www.wikipedia.com Books : Autocar. OverDrive Wheels Unplugged