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Ø It has more then 21,000 employees at more then 60 location across India with
4,86,000 share holders.
Ø Rated as:
§ The Forbes Global 2000 rankings for 2006 at position 1171.
§ Third in pre-tax profit among India's private sector corporations.
§ No. 1 in FMCG Sector by IMRB-Business world Survey 2006.
itc - business portfolio
3
FMCG & HOTELS & Agri PAPERBOARD
CIGRATES I.T. &
Business
PACKAGING
ITC’s Cigarettes Business
4
Brand and target segments
Super Premium Products
Insignia
ITC Insignia. Cost: Rs100 for 20
‘‘Where quality touches infinity’’, ‘‘redefine
perfection’’
Advertised in Higher SES area
Stellar
ITC Stellar Slims Cost: Rs38 for 10
“Low nicotine, High Satisfaction”
Wills Classic/Mild/Regular
ITC Wills Classic/Mild Filter: King
70–74 mm. Cost: Rs60 for 20
‘‘Discover a passion’’
GTC Platinum
Cost: Rs17.50 for 10