Frontal Attack Flank attack Encirclement attack Bypass Attack Guerilla attack

Direct head assault Used rarely and Expensive Focused on same product line ,price, promotion etc Intensive advertising and developing new product Focused on competitor s strength than weakness Fire power(quality, advertisement, price, services, sales etc..)

Market relatively homogeneous Brand equity low Products are poorly differentiated Competitor has less resources Customer loyalty is low

Attack the enemy at the weakest point or blind spots i.e. flank Attack not necessarily be by launching a new product Target competitor must not be aware of the research the launching of the product

Combination of frontal and flank attack Attacks the strengths and weakness simultaneously Must have superior resources Attacker must have strong product resource Attacker must have decentralized organized structure

By diversifying into unrelated products or markets neglected by the leader Could overtake the leader by using new technologies Diversifying the products.

By launching small, intermittent hit-and-run attacks to harass and destabilize the leader making small attacks in different locations attacks take several forms Less ambitious in scope attacks take place in several forms The aim is to destabilize the competitor by small attacks

Encirclement Flanking Defense Preemptive Defense Attacker (smaller) Frontal Attack Counteroffensive Guerilla Attack

Defender (bigger) Position Defense

Contraction Defense

Mobile Defense Flank Attack Bypass