CONSUMER PERCEPTION TOWARDS HERITAGE MILK

(1) How long you are using Heritage milk a. less than 1 year b. 1-5 years c. 5-10 years d. more than 10 years ( )

(2)

How do you know about Heritage milk. a. Friends b. Neighbours c. Retailers d. Agents e. Others

(3)

Currently using milk variant. a. Full cream milk (6% fat) c. Homogenized toned milk (3% fat) e. Cow milk(3.5% fat)

( b. Toned milk (3% fat) d. Slim milk (0.05% fat) f. Double toned milk (1.5% fat)

(4)

Quantity purchased per day a. 500 ml d. 2 Ltrs b. 1 Ltr e. 2 Ltrs+ c. 1.5 Ltrs f. Not regular

(5)

Name one single important aspect that made you to continue with Heritage milk a. Taste b. Quality c. Price d. Packing e. ( ( ) )

(6)

How do you get your supply of milk a. Home delivery c.Convenient stores b. Booth points d. Others

Kindly rate the following attributes of Heritage milk brand on 5 point scale (Where 1Highly satisfied, 2-Satisfied, 3-Satisfied nor Dissatisfied, 4-Dissatisfied, 5-Highly dissatisfied) (7) (8) (9) (10) (11) (12) (13) (14) (15) (16) (17) (18) (19) (20) (21) (22) (23) (24) (25) (24) Taste Price Flavour Packing Thickness Quality Advertisement Promotional activities Availability of milk Nearness to the dealer Home delivery Service provided by dealer Relationship with dealer Trust on the Brand Brand image Freshness Texture of curd Ghee Time of delivery ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) )

Considering the above attributes can you give any suggestion for improvement.

Details of respondent:
Age group : a. Below 20 yrs c. 36-50 yrs Gender Family income/Month : : a. Male a. Below Rs.10,000 c. Rs.25,000-50,000 Occupation : a. Student d. Business Name and Address : b. 20-35 yrs d. Above 50 yrs b. Female b.Rs.10,000-25,000 d. Above Rs.50,000 ( ) ( ) ( )

b. House wife e. Others

c. Service ( )

Phone no. & email