muralidharprasad

CORPORATE SOCIAL RESPONSIBILITY

Introduction
 CSR is seriously considering the impact of the company s actions on society  Social Responsibility refer to the businessman s decisions and actions taken for reasons at-least partially beyond the firm s direct economic or technical interest Keith
Devis

 CSR consists of Actions that appear to further some social good, beyond the interest of the firm

CSR
Promote Workforce Diversity Observe Ethical Principles

CSR
Employee Well-Being , healthy and safe work environment Protect Environment minimize adverse effects on environment

Make charitable community service activities , improve quality of work life

Why CSR?
 Self interest of the organization  It generates Internal Benefits  It reduces Risks  It gives competitive advantage

Responsibilities of Business
 Economic Responsibilities  Legal Responsibilities  Ethical Responsibilities  Discretionary Responsibilities

Areas of CSR
 Environment  Minority Groups  Consumers  Employees  Suppliers  Society and Community  Competitors  Government

How CSR?
 Observing       

Ethical

Principles

in

Operating

Business Making charitable contributions Protecting and Enhancing the environment Creating good working environment Employing a diverse workforce Enhancing the quality of the life of employees Investing money and time in community services Helping the underprivileged and weaker sections of the society

Arguments against CSR

 It violates the doctrine of wealth maximization  It is economically irrational  Business has no skill to handle social problems  There is no fixed criteria or norms and procedures

Approach to CSR

Obstruction Approach

Defensive Approach

Accommodative Approach

Proactive Approach

Low Social Responsibility

Social Responsibility

High Social Responsibility

Guidelines for CSR

 Social responsibility and Power  Open System Interface  Social cost and benefit  User Pays  Citizens Responsibility  Harmony

Tools of CSR
 Accountability  Codes of conduct  Fair trade  Social Accountability  Socially Responsible Investments  Ethical Investing  Global Reporting

Thank you