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The process by which businesses negotiate their role in society CSR is a concept whereby organisations not only consider their profitability and growth, but also the interests of society and the environment betaking responsibility for the impact of their activities on stakeholders, employees, shareholders, customers and suppliers

According to Keith Davis Social Responsibilities refer to the businessmans decisions and actions taken for reasons at least partially beyond the firms direct economic or technical interest.

 Connect

Society Positive press coverage Good relationship Build Brand loyalty Resources Recruitment , Retention and Moral of staff Development New market , product and services

 Human

 Business

 Cost

Reduction Implementing energy and water savings programs Less investment in traditional advertising  Long term future for your business CSR is not something for the short term. Its all about achieving long term results and business continuity. Large businesses refer to: shaping a more sustainable society

Economic responsibilities Legal responsibilities Ethical responsibilities Voluntary responsibilities

Arguments in favors
 Balances corporate

Arguments in against
 Lowers economic profit

power with responsibility.  Discourage government regulations.  Promotes long term profits for business.  Corrects social problems caused by business.

and efficiencies.  Imposes unequal cost among competitors.  Imposes hidden cost passed on stakeholders.  Places responsibility on business rather than on individuals.

Has opted for voluntary membership of the European Eco Management and Audit Scheme Has spent 25million on installing natural gas turbines resulting in a 25% reduction of CO2 from the production of heat and electricity 95% of their waste material is now recycled