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FREE PRESS A Division of Simon & Schuster, h c . 1230 Avenue of the Americas New York, NY 10020 Copyright O 2004 by FranMinCovey Co. All rights resen-ed, including the right of reproduction in whole or in part in any form. FREE PRESS colophon are trademarks and of Simon & Schuster, Lnc. For information about special discounts for bulk purchases, please contact Simon & Schuster Special Sales: 1-800-456-6798 or business@simonandschuster.com

Book desip by Ellen R. Sasahara

hlanufactured in the United States of America

Library of Congress Cataloging-in-Publication Data ISBN 0-684-84665-9 Excerpt from "Two Tramps in Mud Time" from The Poetry of Roben. F~ost edited by Edward Conner-y Lathem. Copyright 1936 by Robert Frost, O 1964 by Lesley Frost Ballentine, O 1969 by Henry Holt and Company. Reprinted by permission of Henry Holt and Company, LLC.

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I . Hen1.y David 7'hor-caa. U'aldcn iRo>ton: Beacon Press, 1997). P.70 1,. Robert F t ~ s t . Elizabetli Knou.lcs%c.d. the osfrxd Dicticlnar)i of quotations. 5th ed. "The Road Not T a k ~ r , ~ " (1916) (oxford: oxford university Press' 1999)
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I . Daniel lad in sky^ the Gift: Poems by Hafiz the Great S~tfi Master (Nev, Yorh: Penguin Cornpass' 1999)~PP.67-68 2. Marianne Williamson; .A Ret~rrrito Love:Reflections of a Couese in Mil-acles (New I'ork: Hal-per CollinsL 1992i'PP. 190- 19 1 3. Michael C. Thornsetti speech, O ~ t . 1956, in Wat- and Conflict 9~ Quotations (North Carolina: McFarland &Company' 1997)ip.50. 3. Munseys Maga7ine (February 1897). 553. Found on the Ella Wheeleer Mrilcox Society \seb site visited on May 15' 2004: http:llwww.el la\~~tieelerwiIcox.org. 5. c.s. Lewis' Mere Christianity (New York: Simon & Schusteri 1980)& PP. 19-2 1 . 6. Doc Childer and Bruce Cryer~From Chaos to Coherence (Boston: Butterworth- Heinemann~1999),P.23. 7. Ibid' p.29. 8. Daniel Goletnan~Working With Emotional Intelligence (New York: Bantam Books' 1998 ) L P.3 I . 9. Richard Wolman' Thinking with Your Soul (.New York: Harmony Books( 3001 IiP.26.

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10. The Holy Bible' K ~ n g James Version. 1 I . Danah Zoher and Ian Marshall' SQ: Connecting with Our Spiritual Intelligence (New York and London: Bloomsbury. 2000). 13. William Bloomb the Endorphin Effect (United Kingdom: Judy Publishers L-td. 2001 )'P. 12. 13. Anuar el- S a d a ~ 'In Search of Identity: An Autobiography (!Yen, YOI-k: Harper and R o u Publishers' 1978)'P.:103. 14. " The Spcakers Electronic Reference Collection'" Anpex Softu,are' i 903. IS. YMCA of thc USA' Dartmouth Medical Schoolb The Instit~lteFor .4niericnn V,~luek.T-Jardu.ired to Connect: The New Scientific Case for Authoritative Communities. Areport to the Nation from the Corntniksion or! Chiltiren a t R ~ s k (2003)Gp.b. ,,-. ! 6. Dee Hock, I he AI-r of Chaordic Lcadersh~p'"Leader to Leaderi 15 ( L\;~ntc:. 3000).pp.30-26. 17. Warren Ci. Renni5 and Rohert J . Thornn.sb Geeks and Gsszers: How Era' Va1ut.s. And Defining Mo~~lc'rits Shape Leaders (Boston: Hanard Bu:,incks School: Publishing.1002) 18. J ~ r n Loetlr and Tony Sch~+,artz.!lc: P o \ ~ e oi' Full Engagement (New .T' r J'oi-k: Simon 22 Schuster. 2003). & &
1 . Philip Massinger. Tilnoleon' in ?'he Bondman, act I ssc.3 ( l i ~ 2 - l ) ~ Pocnis of Ph~lip M;tssinger: p.Edurards and C . Gibson' eds. ( 1 986). 2. Susanri Wesley' letter to her son dated June 8' 1725. Found on the U'esleyan Church website www.wes1eyan.orp.visited on 5/13/04. 3 . Polly L n B a r r ~ "Do you Have the Will to Lead'?" Fast Company ~ Magazine 321 March 2000)~p.222. Found on website visited on May 27. 2003: !ittp:lluww.fastcompany.comlonline/32/koestenbaum.html. 4. Lucinda V;~rd?y.A Simple Path' introduction to Mother Teresa, Lucinda Vardey' ed.(New York: Ballantine' 1995)'P. xxxviii. 5 . Josef Hell' Auf'zeicbnung' (Institut fiir Zeitgeschichte~ 1922)ZS630' P.5. 6.Dag Hammarskjold' Markings (New York: AIfredi2001 )'p. 124. success 7. Albert E. N . Gray Essay "the common denominator of "(Philadelphia: NALU annual convention^ 1940). 8. Harold B. Lee' Teachings of Harold B. Lee .Clyde J. Williams' ed.(Salt Lake City: Bookcraftil 996)'p.606. 9. Charles Moore' introduction to Washingtons School Exercises: Rules of Civility and Decsnt Behavior in Company and conversation' Charles Moors' ed. (Boston: Houghton Mifflin Company' 1926)' pp. xi-xv. 10. Elizabeth Knowles' ed' the Oxford Dictionary of Quotations' 5th ed. (Oxford: Oxford University Press6 199916 p.396.

1 1 . JOANN C. Jones6 "Brockville'" Ontario- Guide Posts6 January 1996. I2.David 0. Mckay&Conference Report6 the Church of Jesus Christ of Latter- day Saintsi April 19641 p.5. 13. John G. Whittiest Maud Muller (Boston: Riverside Press. 1 8 6 6 ) ' ~12. .
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1 . Peter F.Drucker6 Management Challenges for the 21 st Century (New York: Harper Collins~999)'p.g. 1 2. Philip Evans and Thomas S. Wurster~Blown to Bits (Boston: Harvard Business School Press)~p.3. 1 3. Dave Ulrich. Jack Zenger and Norm small wood^ Results Based Leadership (Boston Harvard Business School Press6 1999)6p.7.

I . Del Jones' "What W o ~ ~ l d Attila the Hun do?" USA Today (April 66
2003). Found on USA Today website visited on May 27& 2004: httpllwww.usatoday .con1/moneny/companies/management/2003-0406-warleaders-s.htm. 2. Tom Peterst the Project 50 (New York: Alfred A. Knopf' 1999)tpp . 38-49.
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I. American Museum of Natural History' found on web site visited on May 1 562004:http:llwww.nmnh.org/cornmo~i/faq/q~~otes.html. 2.Eknath Enswarant Gandhi. the Man6 2nd ed .(Nilgin Press' 1978)' p. 145. 3. Lieutenant General Dave R. Palmer 56 (retired)"Competence and Character: Schwarzkopfs Message to the Corps". Assembly Magazine' May 1992.
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1 . Gordon B. Hinckley' "the True Strength of the C h ~ ~ r c hEnsign " Magazine6 July 1973~p.48. 2.Rick Pitino' Lead to Succeed (New York: Broadway Books6 2000). p.64. 3. Elizabeth Knowlest ed , the Oxford Dictionary of Quotations'Sth ed. (Qxford: Qxford University Press' 1999)~p.503. 4.Dag Hammarskjold~Marking (New York: Alfred Aknopf' 2001)~p.197. 5 C.S. Lewis, Mere Christianity (New Yol-k: Simon &Schustert 1980)' pp. 165- 166.
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1 . Warren Bennisc Why Leaders Cant Lead (San Francisco' Jossey -Bass Publishers 1989)&p. 158. 2. Arun Gandhit "Reflections of Peacc~"BYU Magazine6 vo1.54~no.1 (Spring 2000) pp. 1-6. Found on web site visited on May 1462004:

http://magazine.byu.ed~r/byml2000sp/p3ges/peacel.shtml#.
3. Ralph Roughton6 M.D' used with permission.

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1 .J.A.Belascot Teaching the Elephant to Dance: the Managers Guide to Empowering Change (New York:Plume~ I991 )' p. 1 1 . 2. Clayton M. Christensen' the innovators Dilemma (Boston: Harvard Business School Press' 1997)~pp. xviii- xix. 3. Jim Collins' Good to Great (New York: Harper COLLINS6 2001 tP.96.
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1. martin H. Mansert the Westminister Collections of Christian Quotations (Louisville: Westminister John Knox Press' 2001)' pp. 9192. 2. Randall Rothenberg and Noel M. Tichy: "the Thought Leader Interview. syner egy +Business Magazine (Spring 2002)~ 91 -92. pp.

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1 . Marcus Buckinsham and Donald 0 . Clifton' Now Discover Your Strengths (New York: Simon &Schuster' 2001 )' p.5 2. Ibid. 3 . Thomas Stewart' Intellectual Capital: the New Wealth of Organizations (New York: Doubleday Books' 1997). 3. Stuart Crainert the Management Century (San Francisco: Jossey- Bass Publisherst2000)~ p.207. 5. Peter F.Drucker~Managing for the Future: the 1990 s and Beyond (New York: TRUMAN tally Books' Dutton~1992)' p.334. 6. Max De Pree' Leadership Is an Art (New York: Dell Publishing' 1989) pp.28'38.
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1. Larry Bossidy and Ram Charant Execution: the Discipline of Getting Things Done (New York: Crown Business' 2002)' pp.19~34. 2. Louis V. Gerstner Who Says Elephants Cant Dance? (New York: Harper Collins Publishers' 2002)' p.230. L Inter 3. Charles Hummelt Tyranny of the Uegent (Downers Grove6 I : Varsity Christian Fellowship of the United States of America' 1967)~ pp. 9- 10.
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1 . Gordon B. Hinckleyt "Testimony" Ensign Magazine (May 1998)~ p.69. 2. Engraved in a monument at Rockefeller Center6 New York city New York. 3. Nelson Mandela' Long Walk to Freedom (Boston: Little6 Brown and Company' 1 9 9 4 ) ~ 543-544. pp. 4. Engraved in a monument at the entrance of the Nathan Eldon Tanner Building' Marriott School of Management' Brigham Young University' Provo~ Utah.
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5. Alfred North Whitehead6 "the Rhythmic Claims of Freedom and Discipline" the Aims of Education and other Essays (New York: New American Library6 1929)'p.46. 6. Dag Harnrnarskjold~ Markings (New York: Alfred6 2001)~ p.158. 7. Muggeridge~Malcolm6 "A Twentieth Century Testimony" Malcolm Muggeridge' Thomas Howard6 ed. (London: Collins~1979). 8. Robert K. Greenleaf6 "the Servant as Leader" 6 Servant Leadership: A F ourney into the Nature of Legitimate Power and Greatness6 25th anniversary ed. (Mahwah' New Jersey: Paulist Press6 2002)~ pp.23-24. 9. Jim Collins6 "Level Five Leadership: The Triumph of Humility and Fierce Resolve4" Harvard Business Review6 vol. 79' no. l(January 2001 )6p.67. 10. Jim Collins4 Good to Great (New York: Harper Collins Publishers6 2001)~ p.20. 11. Jim Collins~ "And the Walls Came Tumbling down"^ Leading Beyond the Walls the Peter F. Drucker Foundation for Nonproft Management: Frances Hesselbein~ Marshall Goldsmith and Iain Somerville6 ed (Jossey- Bass Publishers6 1999). 12. Peels Principles of Modem Policing6 1829. 13. Report of Col. Joshua L. Chamberlain6 Twentieth Maine Infantry Field Near Emmitsburg- July 66 1863. 14. Alice Rains Trulock~ In the Hands of Providence:Joshua L. Chamberlain and the American Civil War (Chapel Hill: the University of North Carolina Press6 1992) p.5. 15. Maxwell Anderson4 Foan of Lorraine' (Washington6 D. C: Anderson House' 1947). 16. Haddon Klingberg Jrb When Life Calls Out to Us (New York: Doubleday 200 1)' p.8 17. Trulock~ p. 154. Excerpt from the dedication of the Maine Monuments at Gettysburg on the evening of October 3 1889. 6
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1 . Doc Childre and Bruc Cryer' from Chaos to Coherence (Boston: p.23. Butterworth Heinemannb 1999)~ 2. C .S. Lewis6 Mere Christianity (New York: Simon& Schuster~ 1 9 8 0 ) ~124-125. ~~. 3. Children andCryer~p.69. 4. Robert Frost' "Two Tramps in Mud Time"<The Poetry of Robert Frost Edward Connery Lathem6 ed. (New York: Henry Holt and Co.' 1 969).
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Abstract
T h e b o o k is d i s t i n c t r t ~ l c s f o r de\,eloping i n d i v i d l r a l s a n d ,/ir..~/. "Pain". presents the institutes. It i ~ l v o l v e s l i f t e e n cllapterh. T ~ C J d i s a p p o i n t m e n t that t h e h u m a n is exposed to. Ihe \ . c ~ c ~ o i ~ ~ I , "The I ~ r o b l e m " . l o o k s at the I l u n ~ a nas it' Ile u e r e a t h i n g . 771~)~hirtl.Y"1e Solution", tackles t h e t o p i c o f "1-ind Y o u r V o i c e . a n d Inspire O t h e r s t o F i n d theirs". a n d represents the b o o k p i \ . o t .
( ' ~ I L I / I / L > ~ , ~ ~ ) I I ~ talks about tlle g i f t s b o r n \\it11 the l i u ~ l ~ a n . and 111e is ticdicated t o t h e qlralities \\ l l i c l i I-ule the \\ol.lci ill the r i ~ e l . ' s o p i n i o ~ l ,r e p r e s c ~ l t e dill isuali;.ing. d i \ c i p l ine. ~ c a a n d c o ~ ~ s c i e l l c e . l 711cj s i v l l r cieals it11 the statelncnt o i ' ' ~ l - i ~ ~ o l V~ i r e . iilld 1nspil.e O t l l e r s 10 ~ C oc Fincl theirs". l'hen c.lrill,/e~-.sol.c,tr is ent i t l c d '.'Tile V o i c e o f I n tltre~lce": i.c.. l l o u u ~ l e call at'ti'ct otllers tIl1.0~1gl1 ~L'OCI ; I exarllplc. and it elucidates s t ~ c l ant1 e s a n l p l e i n c.lr~~p/c~r entitled "Re I . . \ a ~ n p l eill iLlc)~.al>a ~ i c l i c1/ 11 : ; Irltcgrit? ".

fi'Jilr

(.'h'ip/tci. trirre i l i s c u s e s "[he

\,'()ice and t i a s t e o f ' r r ~ ~ s bl.illging t"

to l i g h t t h e i m p o r t a n c e of' t l ~ s till t h e success 01' t h e institutions and

indicate.; i n (lre t c t l t h L.~CI~ICI. t h e ~ . u l e o f '.Searching f o r a 7'hil-d Alternative". w h i c h c a n be s u m m e d LII-, b> the ~ l o l i v n oS"1'lle rnethc)cl is neither m i n e n o r )ours: its otrrs". ( ' l r ( ~ ~ i i i'!('i,c..//, t . Irandles t l l e r l u e s t i o ~ o f ~~ l " O n e V o i c e " and i d e n t i f i e s t l l c p a t h o f the v i e \ ( . t h e \,slues a n d the c e m u t u a l strategy. C'l~trplern ~ l 1 . deals \\it11 ".l'lle V o i c e a n d he R ~ ~ l ofs I'erfornlance" f o r e t ' f e c t i ~ i gaccord b e t ~ \ e e n h e goals ant1 tile s>stelns i n t t l ~ c a i m o f o b t a i n i n g ~ ~ s e t ri c sl ~ ~ l r s . ~ ('~(I~IcJI. //7ir./eetr. " T h e V o i c e C r e a t i ~ i gC o n u o l " . i s tledicated t o creatirig r e a l a n d talent. ('lrtip~er. f0lirrec~rr. "The E i ~ h t h u s t o m a n d the F o u r t l i Spot". m e n t i o n s t h e f o l ~ r C r ~ ~ l o fs perfol-mance. e I n tlle.fitrnl i ~ h u p l e r .[lie b o o k l i ~ u s c s n t l l c m o r a l a u t l l o r i t ~ I. t is o c o ~ l c l u d e db tL\enl> cluestinns (Yeclt~entl!. i ~ s k ~ d n d i~ is f o l l o \ r c d bq a. c e r t a i n appendices.

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From Effectivenessto Greatness

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Min al-Fa'ifiyah il% al-'&amah

Al-'Adah al-ThZiminah
Stephen R. Covey