Name:- Sudeep Poudel Roll Number:- 03320002 Programme:- Advance Diploma in Advertising and Graphic Design 3 year Programme

Assignment Final project Formative Assignment Level FCLII Creative brief 1. Name of the advertiser: Pepsico 2. Project detail :-Pepsi cola. 3. Information about Pepsi cola: The fizzy soft drink, product of PEPSICO 4. Campaign objective: 5. Tone of voice: fun and amusing 6. Target Audience:

Segmentation Variables Demographic

Age Gender Family size Family life cycle

Data

14 30 + Male, Female 1-2, 3-4, 5+ Married, Unmarried

Psychographic
Social class Life style Middle class, Upper Class. Actualizes, Fulfilled, Believers, Achievers, Strivers, Experiences makers and Strugglers Parties, Birthdays, Sports and Regular Occsions Quality, Taste. First time user Strong Aware, Interested

Behavioural
Occasions Benefits User status Loyalty Status Readiness stage

-Socio economic category (sec): A, A+, A-, B+, B-.C, C+

7. Key proposition:globally accepted fun filled drink 8. Mandatory: Brand name, brand logo, product, copy in the advertisement . 9. Media: Print,posture,transit,innovation,floor graphics, 10. Conclusion : After the discussion with the Deepti mam, i came to the conclusion that we can endorse the brand without any brand ambasdor . As we know that Pepsi is a worlds renowned fizzy soft drink so i used flag of the different country, manipulate it with the logo of the pepsi and add fun on it.