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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    14 просмотров1 страница

    Schofield Media's - Food and Drink Magazine

    Загружено:

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
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    из 1

    MURRAYS 7/24/08 9:52 AM Page 84

    murray’s chicken

    Born-Free Chicken
    Murray’s Chickens raises its birds in a stress-free, high-quality environment in
    order to meet its most selective customers’ quality and service expectations.
    company profile
    Murray’s Chicken
    www.murrayschicken.com
    HQ: South Fallsburg, N.Y.
    Employees: 300
    Specialty: Certified-humane chicken
    Dean Koplik, COO: “We strive to
    meet our customers’ demands
    100 percent of the time, deliver-
    ing the highest levels of quality
    and service.”

    The “Certified Humane Raised and


    Handled” label assures consumers that a
    meat, poultry, egg or dairy product has
    been produced according to HFAC’s pre-
    cise standards for humane farm animal
    treatment. Animals must receive a nutri-
    tious diet without antibiotics or hormones
    and must be raised with shelter, resting
    areas and space sufficient to support nat-
    ural behavior. Sixteen companies are now
    certified to use the label.
    “This is the essence of our business,”
    COO Dean Koplik says. “We specialize in
    traditional, ready-to-cook chicken prod-
    ucts. Our best-selling items are whole
    birds and boneless breast. The ultimate
    appeal our products have on consumers
    is the taste. We process a special, propri-
    etary breed, give them an all-vegetarian
    feed and raise them well to produce a
    superior taste.”
    <<
    Murray’s chickens benefit from spacious housing, clean air, fresh water, no antibiotics and a generally stress-free lifestyle. Koplik also notes Murray’s Chicken
    won the Gold Taste Award from the

    M
    urray’s Chicken, a New York-based poultry company, American Taste Institute in 1998, and its
    provides a good life for its birds. The chickens are boneless breast is certified lean by the
    raised in Pennsylvania’s Amish countryside with plenty American Heart Association. “These dis-
    of room to roam and grow. They benefit from spacious tinctions set us apart from others in the
    housing, clean air, fresh water, no antibiotics and a gen- market,” he says.
    erally stress-free lifestyle. These comfy conditions are responsible for To receive humane certification,
    Murray’s Chicken being the first poultry company in America to receive Murray’s Chicken is subject to rigorous
    the humane-raised and handled certification from Humane Farm on-site inspection by HFAC veterinar-
    Animal Care (HFAC). ians and animal scientists. “We’re

    84 food and drink • fall 2008 • www.fooddrink-magazine.com

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