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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
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    110 просмотров1 страница

    Schofield Media's - Food and Drink Magazine

    Загружено:

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
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    из 1

    BERNATELLOS 7/24/08 11:17 AM Page 86

    bernatello’s pizza inc.

    <<
    Bernatello’s Pizza manufactures under its own brands – Bernatello’s, Roma and Bellatoria – as well as for select private-label customers. Innovation continues to drive the business.

    Covering It All
    Bernatello’s Pizza established a niche in the frozen pizza industry by providing
    customers with a variety of flavors, as well as price options. By Fernie Tiflis

    B
    ernatello’s Pizza Inc. delivers high-quality frozen pizzas She adds that launching the Bellatoria
    to its customers, co-owner and Marketing Manager J.J. brand in 2007 gave Bernatello’s Pizza an
    Halverson notes. In fact, earlier this year, the company expand- added advantage. “Our niche has always
    ed its Bellatoria brand to include new products such as flat- been value-priced pizza offerings with
    breads, garlic cheese bread and bruschetta. In addition, two the Roma and Bernatello’s brands,”
    new varieties are going to be added to the Bellatoria Ultra Thin Pizza line- Halverson states.
    up: 5 Cheese and Sausage Italia. “With the addition of the Bellatoria
    Bernatello’s Pizza manufactures under its own brands – Bernatello’s, brand, we now compete in the premium
    Roma and Bellatoria – as well as for select private- segment and have successfully targeted a
    company profile label customers. whole new consumer group.”
    Bernatello’s Pizza Inc. The company thrives on innovation and new prod- The average retail on Roma pizza is
    www.bernatellos.com and uct development. “Our goal is to maximize the sales five for $11, while Bernatello’s typically
    www.bellatoria.com
    Proj. 2008 Revenue: $60 Million and profit for our retail customers within the allocated retails for three for $9.99.
    Headquarters: Maple Lake, freezer space,” Halverson says. “We do this by con- The premium Bellatoria Ultra Thin
    Minn.
    Employees: 250 tinuously evaluating our product lines and listening to Crust pizza averages around $6.99 each.
    Specialties: Frozen pizza/snacks what our consumers tell us. We respond with fresh, While traditional toppings are still pop-
    J.J. Halverson: “Our niche has
    always been value-priced pizza.” innovative products that address their needs at a rea- ular, its Bellatoria pizza line also offers
    sonable price.” non-traditional varieties. These include

    86 food and drink • fall 2008 • www.fooddrink-magazine.com

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