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FORUM

The Publication of the Public Relations Student Society of America: Volume 44/2 - Winter 2012 (Posted online Jan. 23, 2012 / online version available at bit.ly/FORUMJan2012)

Understanding Diversity Communications: Q&A with Laarni Rosca Dacanay, NBCUniversal


By Simon Oh California State University, Fullerton

Laarni Rosca Dacanay is a diversity communications specialist at NBCUniversal Corporate. She took time out from presenting at the PRSSA 2011 National Conference to answer a few questions about working in diversity public relations.

What does your work entail?


At NBC, Im responsible for managing our diversity affinity communications, internally and externally, and I work with our media coalition partners such as the NAACP and National Hispanic Coalition. I also manage executive communications for the chief diversity officer in tandem with corporate communications.

Why is diversity than ever before?

more

important

As our country is now more blended and multicultural, its important to understand our audiences when reaching out to the masses through television and movies. If we didnt reach out to diverse audiences, we would be out of business.

Why is diversity an important consideration for the public relations field?


There is so much focus on minorities and multi-ethnicities; youre seeing the word inclusion come into play. It spotlights people of all different backgrounds. Also, employees working in an environment that embraces diversity will be happy and productive, which is good for business as well.

What are the challenges and benefits of reaching out to diverse audiences?
The challenge is changing the way people think and having them realize an inclusive point of view. The benefit is that when people are more inclusive, they often have more open minds and varied ideas that make them consider looking at diverse candidates, projects or products.

What advice do you have for students pursuing careers in diversity relations?
Follow your dream, stay persistent, have fun learning and believe anything is possible.

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