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The Publication of the Public Relations Student Society of America: Volume 44/2 - Winter 2012 (Posted online Jan. 23, 2012 / online version available at bit.ly/FORUMJan2012)
Laarni Rosca Dacanay is a diversity communications specialist at NBCUniversal Corporate. She took time out from presenting at the PRSSA 2011 National Conference to answer a few questions about working in diversity public relations.
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As our country is now more blended and multicultural, its important to understand our audiences when reaching out to the masses through television and movies. If we didnt reach out to diverse audiences, we would be out of business.
What are the challenges and benefits of reaching out to diverse audiences?
The challenge is changing the way people think and having them realize an inclusive point of view. The benefit is that when people are more inclusive, they often have more open minds and varied ideas that make them consider looking at diverse candidates, projects or products.
What advice do you have for students pursuing careers in diversity relations?
Follow your dream, stay persistent, have fun learning and believe anything is possible.