Human Resource Management

Job advertisement Analysis

Term X

Group 1

TY, BBA
Ashish Nayak 04, Tavia Machado Hasibullah 09

1st ad.
Effectiveness of the ad is not as strong that it will reach the target candidate for which the add was posted. Bad ad, because it lacks most of the things, which an ad must have while it may be from any segment. As this ad lacks the major side, i.e. headline, where it is said that headline itself is 70% responsible for the success of your ad. This ad also fails in targeting candidate from emotional side, where in ad world it is said people act on emotion, not logic, They say that your headline and ad should aim to get an emotional response, which are triggered by giving powerful benefits. Things that can be added, in these advertisements are Headline: - Start off your career big Under Junior Engineer (Civil) Civil Engineer with Min 1yr on site experience on residential/commercial projects will be offered with salary package of 10000+. Graduates may also apply for the post of trainee engineer, attractive salary offered. Under site supervisor. Candidates with minimum 2 years experience on construction sites with a salary offer of 15000 Hurry!!! Candidates interested may apply Online, Phone Walk In. With the address along with email address, phone No. should also be included.

2nd ad
Effectiveness, yes it is an effective ad where it has a capacity of attracting people. It will also target required candidate, for that particular position of that area. As it is widely spread business and has many vacancies available at three different metro places. Where attraction towards such type of an ad also increases. It also has a logo where in it speaks about the standards of the company. Good ad, things that can be added could be that emotional and more powerful benefits where in it may have an opportunity of getting more resources full candidates.