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  • Business Environment 3

    Загружено:

    Saurabh Sharma
    10 просмотров7 страниц
    Royal enfield is the oldest motorcycle brand in the world. It has excellent branding and positioning, high performance and comfort. Used for military purposes because of its sturdiness. Not too popular in urban areas 2.Too heavy 1.Tap the urban market 2.More brand visibility 1.Threat from other competitors Strength Weakness Opportunity

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    Royal enfield is the oldest motorcycle brand in the world. It has excellent branding and positioning, high performance and comfort. Used for military purposes because of its sturdiness. Not too popular in urban areas 2.Too heavy 1.Tap the urban market 2.More brand visibility 1.Threat from other competitors Strength Weakness Opportunity

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    10 просмотров7 страниц

    Business Environment 3

    Загружено:

    Saurabh Sharma
    Royal enfield is the oldest motorcycle brand in the world. It has excellent branding and positioning, high performance and comfort. Used for military purposes because of its sturdiness. Not too popular in urban areas 2.Too heavy 1.Tap the urban market 2.More brand visibility 1.Threat from other competitors Strength Weakness Opportunity

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 7

    BY: SAURABH SHARMA

    ROLL NO: A27 SECTION: Q2101

    Brand Name Logo Parent Company Category Sector USP

    Royal Enfield Classic

    Royal Enfield Motors Ltd Motorcycles Two-wheeler Indian cruiser bike

    Tagline/ Slogan Handcrafted in Chennai

    SWOT 1.Oldest motorcycle brand in the world 2.Excellent branding and positioning 3.High performance and comfort 4.Used on a large scale for military purposes because of its sturdiness 1.Not too popular in urban areas 2.Too heavy 1.Tap the urban market 2.More brand visibility 1.Threat from other competitors

    Strength Weakness Opportunity Threats

    THANKYOU

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