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CROSS-CULTURE CODE SWITCHING

Sunil Unni

sunil unni & associates

AGENDA
4 Dimensions of Culture Indian Printers Culture Gaffes Classical Gaffe Video Presentation How to approach global markets? Culture Map & Orientation Code Switching, Communication & Etiquettes Discussions
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4 Dimensions of Culture
Power Distance Individualism vs Collectivism Male Cultures vs Female Cultures Uncertainty Avoidance

sunil unni & associates

Printers Gaffes
I am not what I am Hand gestures, Shaking your head or nodding Dont touch me, Im Brit. Young girls do Zufni, while you have Martini Why inside Burkah cosmetics? Cover printed inside- out? Colour & Number Sensitivity VIDEO PRESENTATION
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How to approach global markets?


Do not stereotype: READ TALK BE AWARE - WATCH

CULTURE ADJUSTMENT Honeymoon Irritability & Hostility (Culture Shock) Gradual Adjustment Full Adjustment & Adaptation
DIFFERING MARKETS DISTINCTIVE RECIPE Africa (Central, East and West) - South Africa US Canada LatAm UK Europe Russia Gulf Middle East

CODE SWITCHING
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Culture World Map

sunil unni & associates

sunil unni & associates

sunil unni & associates

Code Switching
Cross-cultural code-switching is the act of purposefully modifying ones behaviour in an interaction in a foreign setting in order to accommodate different cultural norms for appropriate behaviour.
ALTER: Communication & Presentation

sunil unni & associates

Communications
DOs Slow Down Speak Clearly Intelligible Pronunciation Separate questions Take turns Eye Contact Write Down Be Supportive DONTs Speak Fast Ask Negative Questions Use Slangs Use humour or jokes Address by first name Hand Gestures Assume other party has understood
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sunil unni & associates

Maintain Etiquettes
Dress appropriately. Be punctual. Maintain reasonable distance Greet appropriately. Respect their customs.

Enlist for a Cross-Culture Awareness Training and Research On the Target Culture
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DISCUSSIONS
THANK YOU

sunil unni & associates

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