Coca-Cola Bottlers Philippines, Inc.

Visayas Region PUBLIC MARKET SCORECARD - BIG

Name of market: Libertad Public Market Location : Libertad Street, Bacolod City Note: Fill up data in yellow cells only PARAMETERS 1. No. of outlets (AOS) 2. Need for Mini bodega or WEP 3. Cooler availability - % to trad. outlets - EC (3 cases minimum/day) - IC / PIC - IC / PIC IC / PIC 4. Traditional Food outlets w/ combo meal 5. No. of Stills Display Standees at major entrance/exit 5. Service frequency 6. Standards by Outlet Segmentation Total outlet points /parameter/segment - Availability - SRP compliance - Cooler - Activation 7. Non-traditional outlets with at least Stills SKU or One-way pack (not part of AOS) 8. % of market stalls with powder SKUs TOTAL MEP Name: DTL Name : Lirio Marketing II Joemarie Sucaldito Actual Score 101 1 24 20 4 1 3 Gold 12 2 6 3 Survey date: 10/25/09 AD Name : Andrew Standard 1 25 25 20 2 6 Weight 15% 15% 10% 5% 10% 5% 15% 30% 18% 6% 3% 3% 5% 5% 100% Actual Rating 15.0% 13.5% 9.5% 4.0% 2.0% 2.5% 7.5% 24.5% 14.4% 5.0% 2.1% 3.0% 3.2% #DIV/0! #DIV/0!

Public Market Standards Big over 70 outlets must have 25% 25% 80% at least 2 Daily Bronze 6 2 0 3 Silver 11 2 6 3

810 167 212 145 32 12

1009 202 303 144 50.5

at least 50% of no. of traditional outlets 80%

Classified - Confidential

Coca-Cola Bottlers Philippines, Inc. Visayas Region PUBLIC MARKET SCORECARD - SMALL
Name of market: Pulupandan Public Market Location : Poblacion, Pulupandan, Negros Occidental Note: Fill up data in yellow cells only PARAMETERS 1. No. of outlets (AOS) 2. Need for Mini bodega or WEP 3. Cooler availability - % to trad. outlets - EC (3 cases minimum/day) - IC / PIC - IC / PIC IC / PIC 4. Traditional food outlets w/ combo meal 5. No. of Stills Display Standees in major entrance/exit 5. Service frequency 6. Standards by Outlet Segmentation Total outlet points /parameter/segment - Availability - SRP compliance - Cooler - Activation 7. Non-traditional outlets with at least Stills SKU or One-way pack (not part of AOS) 8. Market stalls with powder SKUs TOTAL MEP Name: DTL Name : Delta-1 Marketing Capp Mabesa Actual Score 32 Survey date: 10/25/09 AD Name : Rizaldy Balbuena Standard Weight Actual Rating

Public Market Standards Small 70 & below preferably w/ MB or WEP 25% 25% 80% 1 At least 3x / week Bronze 6 2 0 3 Silver 11 2 6 3 Gold 12 2 6 3

8 7 6 1 3

8 8 8 1 3

15% 10% 5% 10% 5% 20% 40% 24% 8% 4% 4% 5% 5% 100%

14.4% 10.0% 4.4% 7.5% 5.0% 20.0% 34.2% 21.4% 6.3% 3.3% 3.1% 3.4% 4.0% 88.5%

277 50 40 75 11 12

310 64 48 96 16 15

at least 50% of no. of traditional outlets 80%

Classified - Confidential

Coca-Cola Bottlers Philippines, Inc. Public Market Scorecard Summary Visayas Region Period:

S T A N D A R D

Big
Points

must have

25%

25%

80%

daily

100%

100%

100%

100%

50% of trad

90% of MS

15%
preferably

10%
25%

5%
25%

10%
80%

5%
1

15%
3X

18%
100%

6%
100%

3%
100%

3%
100%

5%
50% of trad

5%
90% of MS

100% 100%

Small
Points

10%

5%

10%

5%
Display Standees in major entrance/ exit 5.0% 5.0%

20% 24% RATING PER PARAMETER

Service Frequency 15.0% 20.0%

8%

4%

4%

5%
Non-trad outlets w/ Stills (50% of Trad outlets) 3.2% 3.4%

5%
Market Stalls w/ powder (100%) 3.0% 4.0%

Area
WV WV

Terr
3 3

Dist
35 39

DTL
Joemarie Sucaldito Capp Mabesa

Public Market
Libertad Public Market Pulupandan Public Market

Location
Libertad Street, Bacolod City Poblacion, Pulupandan

# of Outlets

Big (B) or Small (S) B S

Need for MB or WEP 15.0%

EC Availability 9.5% 10.0%

IC/PIC Availability 4.0% 4.4%

Combo Meal Activation 2.0% 7.5%

Availability

SRP Compliance 5.0% 6.3%

Activation

Cooler Compliance 3.0% 3.3%

Total Rating
81.2% 88.4%

Commitment date to become Model Market (for those Below 90% rating) Period 11 week 3 Period 11 week 2

101 32

14.4% 21.4%

2.1% 3.1%

Classified - Confidential

Coca-Cola Bottlers Philippines, Inc. Public Market Weekly Tracker Visayas Region Period:
Area Terr
WV WV 3 3

WEEK 1
V O L U M E ( in UCS) Big (B) or Small (S) B S Scorecard Rating % 81.2% 88.4% Scorecard Rating %

WEEK 2
V O L U M E ( in UCS) TOTAL CORE VALUE STILLS TOTAL Scorecard Rating % CORE

WEEK 3
V O L U M E ( in UCS) VALUE STILLS TOTAL Scorecard Rating % CORE

WEEK 4
V O L U M E ( in UCS) VALUE STILLS TOTAL Scorecard Rating %

WEEK 5

Dist
35 39

DTL
Joemarie Sucaldito Capp Mabesa

Public Market
Libertad Public Market Pulupandan Public Market

Location
Libertad Street, Bacolod City Poblacion, Pulupandan

# of Outlets 101 32

CORE

VALUE

STILLS

Classified - Confidential

AREA : ASM : TSM : PROJECT : DURATION :

Public Market Attack Program

Dist

Name of Public Market

Location
Wk1 Wk2

TIMELINE
Period 9 Wk3 Wk4 Wk5 Wk1 Period 10 Wk2 Wk3 Wk4 Wk1 Period 11 Wk2 Wk3 Wk4 Wk1 Wk2 Period 12 Wk3 Wk4 Wk5

Accountable Persion (DTL/AD)

REMARKS

Classified - Confidential